Financial Relations Board (FRB), an MWW Group company, has been a leader in financial communications and investor relations for more than 45 years and employs professionals and executives with an average of 18 years financial experience. Their background includes work as investment bankers, analysts, portfolio managers, business reporters/editors and financial communications practitioners.
From segmentation to contextual marketingTom Nickels
Contextual marketing is about understanding not just who someone is but where they are, what they are doing, and what they are likely to do next. It’s about combining the right information about a customer and the context to deliver the right services and communication at the precise moment it offers the most value.
Just a year ago, Pew Internet & American Life Project report that nearly 113 million Americans were using the Internet to gather health-related information. It's not news that the Internet has become a magnet for people looking for quick answers when it comes to health issues, whether or not the results of searches are providing them with the best information on a regular basis.
Hard to define, easy to lose. Reputation is everything. It’s the difference between sale and no sale, the right hire and an empty office. It’s the difference between creating a legacy – or disappearing in a puff of smoke. You either have it or you don’t – and you can lose it in an instant.
Can travel companies be true to their core values, including operational sustainability, and continue to deliver meaningful returns for their stakeholders?
https://www.youtube.com/watch?v=x2WaqZ72NG4
Financial Relations Board (FRB), an MWW Group company, has been a leader in financial communications and investor relations for more than 45 years and employs professionals and executives with an average of 18 years financial experience. Their background includes work as investment bankers, analysts, portfolio managers, business reporters/editors and financial communications practitioners.
From segmentation to contextual marketingTom Nickels
Contextual marketing is about understanding not just who someone is but where they are, what they are doing, and what they are likely to do next. It’s about combining the right information about a customer and the context to deliver the right services and communication at the precise moment it offers the most value.
Just a year ago, Pew Internet & American Life Project report that nearly 113 million Americans were using the Internet to gather health-related information. It's not news that the Internet has become a magnet for people looking for quick answers when it comes to health issues, whether or not the results of searches are providing them with the best information on a regular basis.
Hard to define, easy to lose. Reputation is everything. It’s the difference between sale and no sale, the right hire and an empty office. It’s the difference between creating a legacy – or disappearing in a puff of smoke. You either have it or you don’t – and you can lose it in an instant.
Can travel companies be true to their core values, including operational sustainability, and continue to deliver meaningful returns for their stakeholders?
https://www.youtube.com/watch?v=x2WaqZ72NG4
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