The presentation provides an overview of a project to redesign the Acquia U site. The overarching goals are to build an effective marketing channel, attract high-quality applicants, and publicize the program. User personas like Penny Lane are introduced. Applicant goals are to entice potential applicants, inform them about the program, and make applying easy. Administrator goals are to make the site scalable, provide measurable outcomes, and ensure it is modern and on-brand. In closing, applicant goals are recapped around making the program appealing and application process easy, while administrator goals focus on scalability, measurability, and maintaining the Acquia brand.
2. PRESENTATION
OVERVIEW
• Explanation of Goals:
• Project Overarching Goals
• Applicant-based Goals
• Admin-based Goals
• Site Demonstration:
• Applicant-based Goals
• Admin-based Goals
• Closing/Q & A
3. OVERARCHING GOALS
• Build an effective primary
channel for marketing and
recruiting
• Attract more high-quality
applicants
• Publicize the program for
potential partners
• Incubate Drupal talent for
the Drupal community
Acquia U Site Redesign
4. USER PERSONAS
Penny Lane:
Non-tech Career
Starter
Sargent Pepper:
Non-tech Career
Switcher
Abbey Road:
Technical
Career Switcher
Acquia U Site Redesign
5. APPLICANT GOALS
Acquia U Site Redesign
To entice potential applicants
To inform potential applicants and
partners
To make it easy to apply
6. ENTICE POTENTIAL APPLICANTS
Acquia U Site Redesign: Applicant Goals
“People to People” Approach
User Profiles to
quickly tell a story
Direct Interaction
with Acquia U
Direct Interaction with
Drupal Community
7. INFORM APPLICANTS & PARTNERS
Acquia U Site Redesign: Applicant Goals
Fresh content from
multiple channels
Static
Content
Participant
Blogs
Social
Sharing
Upcoming
Events
8. MAKE IT EASY TO APPLY
Acquia U Site Redesign: Applicant Goals
13. APPLICANT GOALS
Acquia U Site Redesign
To entice potential applicants
To inform potential applicants and
partners
To make it easy to apply
14. ADMINISTRATOR GOALS
Acquia U Site Redesign
Scalable and Easy to Maintain
Measurable Outcomes
Modern and On-Brand
15. CLOSING REMARKS
• Applicant Goals:
• To make applying to the program appealing to potential
applicants
• To make it easy for potential applicants to learn about the
program
• To make it easy to apply for the program
• Admin Goals:
• To make the site scalable and easy to maintain
• To make the site measurable
• To make the site modern and on-brand with the rest of
Acquia
Acquia U Site Redesign