Business Model Canvas (BMC)- A new venture concept
Kohlor
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11. Kohler focus on design:
• improving the level of gracious living
• Stylish, lifestyle-oriented
Kohler point out a high standard of quality and manufacturing know-how
that promotes to be innovative in terms of product design (colours, materials) and
aspects of comfort in the bathroom.
Kohler looks back at great advertising campaings
• The Bold Look of Kohler
Communication Conclusions
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13. NUMI Toilet
รางวัล Good Design Award จากประเทศญี่ปุ่น ในปี 2011
รางวัล IF Product Design จากประเทศเยอรมัน ในปี 2012
14. Each brand is available through the regional Kohler sales manager
Economy
middle
Asia / pacific
Price
upper
High end
15. STRENGTHS
• Internationality
– Industrial and market presence in
3 continents
• Strong presence in the US market in
several bathroom product categories
• Complete offer for the bathroom (and
Interior Design competence)
– including material diversification
WEAKNESSES
• Limited international presence of core
brand
• Weak presence in Europe
– Failure to enter the German market
– No success in transferring ranges
from one country to another
(Delafon/F vs Kohler/D)
– Specialist brands have only local
presence (Mira, Sanijura)
16. STRENGTHS
• Family owned company (long term
objectives and outlook, less short
term pressure)
• Experience with acquisitions and
investment minded
WEAKNESSES
• Complexity of organisation
– factories
– brands
– countries
17. OPPORTUNITIES
• Fast growth of the Asian market will
benefit to the Kohler local presence
• Ceramic acquisition or alliance in
Europe
THREATS
• Concentration in industry & trade
18. • Expansion of all kinds
– Geographically (Markets and production
facilities)
• Asia : China, India,Thailand
• America : Mexico and US
– By product and material categories
– for sourcing reasons
19. • Reinforcing of the core Brand and establishing sub-brands to cover all
market segments
– Enlarge/improve the core brand Kohler
• by taking control of the quality of our distribution in the US
(Showroom programs .The Kohler Store) (US)
• Art’s involvement (Product, communication)
– Other brands:
• Creation of Kallista andAnn Sacks as a luxury brand (US)
• Be present in the lower segment with Sterling (US)
• Use specialist brands (Europe/US)
