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Presentation1 may 2011
- 2. 50%
- 3. Any Home can sell at the top of the market or the bottom of the market
- 5. “You’ve lost 80% of your negotiating power once you have the offer.”
- 6. “Negotiate from a position of knowledge & strength” Position your home against the current market to have the highest perceived value.
- 7. “Negotiate from a position of knowledge & strength” Lowers the chances of a weakened negotiation You won’t spend 2:1 for inspection repairs
- 8. “Negotiate from a position of knowledge & strength” Market studies show that homes with warranty sell for up to 2.2% more No cost to the seller during the listing period It’s in the contract for the buyer to ask for one
- 9. “Negotiate from a position of knowledge & strength” Professional staging appointment Strategic Home Investment Audit Lifestyle Upgrades (ROI Review) Maximum Value Curb Appeal Plan
- 10. Superior Web Presence Leading Edge Technology Dominant Community Presence Multi-Media Advertising
- 12. 50%
- 13. Any Home can sell at the top of the market or the bottom of the market
- 15. “You’ve lost 80% of your negotiating power once you have the offer.”
- 16. “Negotiate from a position of knowledge & strength” Position your home against the current market to have the highest perceived value.
- 17. “Negotiate from a position of knowledge & strength” Lowers the chances of a weakened negotiation You won’t spend 2:1 for inspection repairs
- 18. “Negotiate from a position of knowledge & strength” Market studies show that homes with warranty sell for up to 2.2% more No cost to the seller during the listing period It’s in the contract for the buyer to ask for one
- 19. “Negotiate from a position of knowledge & strength” Professional staging appointment Strategic Home Investment Audit Lifestyle Upgrades (ROI Review) Maximum Value Curb Appeal Plan
- 20. Superior Web Presence Leading Edge Technology Dominant Community Presence Multi-Media Advertising
Editor's Notes
- OK?Photos to replace with?
- Between Jan-Dec 2010, there were 6,225 homes that came onto the market and failed to sell. We want to take all of the necessary steps to keep that from happening.
- Have you heard the term price elasticity? Price elasticity is when a small price changescreates a large increase in the quantity demanded.
- There are basically 4 factors involved in selling your home to help you net the most money in the shortest amount of time. Those factors are positioning, exposure, negotiation, and execution, which will each be discussed in more detail on the following slides. We’ll talk about how important it is to understand the current market statistics involved in positioning your home before putting it on the market. Next, we’ll talk about exposure – the number of qualified buyers that know about your property. The probability of selling your home for the most amount of money is incrementally increased by the number of people that walk through the front door. Negotiation is the 3rd factor (not finished with script for negotiation and execution just yet)
- Once you have an offer, you have a lower probability of negotiating upwards on that price. This is because the buyer has mentally and emotionally evaluated your home compared to other homes on the market, and they have determined what they think it is worth based on your home’s position in the market. Your ability to convince them it is worth more than they determined themselves is going to be much more difficult than it was when they first walked through your front door.
- That is why you always want to negotiate from a position of knowledge and strength, which is exactly how proper positioning allows you to net the most amount of money in the shortest amount of time. Before your home is listed for sale, it is important for us to look at all of the homes currently on the market to determine what you are competing with, as well as the homes that recently sold. You want to know how well your competition is priced, and how well they show, so when the buyer walks in they say “Wow, this is the best value on the market!” That’s how you sell for the most money.
- The number 1 deal killer of all real estate transactions other than financing is the home inspection. It’s the worst part of the entire process. You actually spend 2:1 on the repairs after a buyer’s inspection than if you have a pre-inspection. The key advantages of going ahead and having a pre-inspection are, #1, you won’t spend as much money on repairs. A buyer will have an inspection and come up with a list of nit-picky items that need to be fixed that may not even be that relevant but the buyer now wants to start renegotiationing. Essentially the contract becomes null and void and we’re at the negotiation stage again. The investment for a seller is minimal, and helps position your home at the top of the market. A buyer who has been looking at homes and is ready to make an offer has been making mental notes of the small defects they have seen in each home to justify the reasoning for making a lower offer.
- Home warranties cover the home during the listing process and transfers to the buyer for an additional 12-13 months. There’s actually a place in the contract for the buyer to request a home warranty. Marketing a property with a home warranty already in place creates value, justifying a higher offer from the buyer or giving seller’s the power to negotiate back up to a higher offer. Remember, we want to position your property at the top of the market to net you the most money at closing.
- Homes that have been staged by a professional stager statistically sell for about 7% more than homes that have not been staged. We will arrange for a stager to come evaluate your property at no charge to you for the consultation.
- The 2nd major factor in selling your home at the top of the market is exposure. Even if your home is staged beautifully & priced competitively, if there are not enough buyers that know about the property, we will have issues getting it sold for the most amount of money. The GulfShoresLife.com Team has an exposure strategy in place to get your property seen by a large number of qualified buyers. (need web stats & lead manager info here)
- OK?Photos to replace with?
- Between Jan-Dec 2010, there were 6,225 homes that came onto the market and failed to sell. We want to take all of the necessary steps to keep that from happening.
- Have you heard the term price elasticity? Price elasticity is when a small price changescreates a large increase in the quantity demanded.
- There are basically 4 factors involved in selling your home to help you net the most money in the shortest amount of time. Those factors are positioning, exposure, negotiation, and execution, which will each be discussed in more detail on the following slides. We’ll talk about how important it is to understand the current market statistics involved in positioning your home before putting it on the market. Next, we’ll talk about exposure – the number of qualified buyers that know about your property. The probability of selling your home for the most amount of money is incrementally increased by the number of people that walk through the front door. Negotiation is the 3rd factor (not finished with script for negotiation and execution just yet)
- Once you have an offer, you have a lower probability of negotiating upwards on that price. This is because the buyer has mentally and emotionally evaluated your home compared to other homes on the market, and they have determined what they think it is worth based on your home’s position in the market. Your ability to convince them it is worth more than they determined themselves is going to be much more difficult than it was when they first walked through your front door.
- That is why you always want to negotiate from a position of knowledge and strength, which is exactly how proper positioning allows you to net the most amount of money in the shortest amount of time. Before your home is listed for sale, it is important for us to look at all of the homes currently on the market to determine what you are competing with, as well as the homes that recently sold. You want to know how well your competition is priced, and how well they show, so when the buyer walks in they say “Wow, this is the best value on the market!” That’s how you sell for the most money.
- The number 1 deal killer of all real estate transactions other than financing is the home inspection. It’s the worst part of the entire process. You actually spend 2:1 on the repairs after a buyer’s inspection than if you have a pre-inspection. The key advantages of going ahead and having a pre-inspection are, #1, you won’t spend as much money on repairs. A buyer will have an inspection and come up with a list of nit-picky items that need to be fixed that may not even be that relevant but the buyer now wants to start renegotiationing. Essentially the contract becomes null and void and we’re at the negotiation stage again. The investment for a seller is minimal, and helps position your home at the top of the market. A buyer who has been looking at homes and is ready to make an offer has been making mental notes of the small defects they have seen in each home to justify the reasoning for making a lower offer.
- Home warranties cover the home during the listing process and transfers to the buyer for an additional 12-13 months. There’s actually a place in the contract for the buyer to request a home warranty. Marketing a property with a home warranty already in place creates value, justifying a higher offer from the buyer or giving seller’s the power to negotiate back up to a higher offer. Remember, we want to position your property at the top of the market to net you the most money at closing.
- Homes that have been staged by a professional stager statistically sell for about 7% more than homes that have not been staged. We will arrange for a stager to come evaluate your property at no charge to you for the consultation.
- The 2nd major factor in selling your home at the top of the market is exposure. Even if your home is staged beautifully & priced competitively, if there are not enough buyers that know about the property, we will have issues getting it sold for the most amount of money. The GulfShoresLife.com Team has an exposure strategy in place to get your property seen by a large number of qualified buyers. (need web stats & lead manager info here)