5. THE
IMPACT OF
PHOTO
S ON
Photos on Facebook Pages
received 53% more Likes than the
average post
53% +
Usage of the photo-sharing tool
Instagram, has increased
1,179% in six
Photo posts attracted 104% more comments than the average post
And 84% more link clicks than the average post
PHOTOS
VIDEOS
TEXT ONLY
LINKS
37%
31%
27%
15%
ENGAGEMENT compared
6. 1
TACTICS FOR
UTILIZING IMAGESAggregate and post from events – Arrange for photos to be sent to the social media
manager from Camp Wonder for immediate posting after review from MLR.
2
Utilize user generated content – let kids and parents submit a digital thank- you, or just
personal camp images, from their time at Camp Wonder. We could overlay with text.
300,00
0,000
3
Content is king – a saying from the social media world
which means repeated content is not engaging. Exclusive
content, such as a shopping experience at CVS, draws in an
audience.
9. 4
BILLIO
N
HOURS ON YOUTUBE ARE
WATCHED EVERY MONTH
Videos to promote on the Cetaphil Facebook
Cetaphil Commercials
CVS Commercials
Videos of kids at camp from last year
#2 SEARCH ENGINE
bigger than Bing, Yahoo Ask, and
AOL Combined
800 MILLION
monthly unique visitors
that’s more than Europe's entire
population
10. Hire Shannon
Summers
YouTube video
shares from Camp
Wonder account on
Cetaphil Facebook
Multiple FB posts about CW
& Cetaphil partnership.
Begin countdown till CW.
FB posts about special
edition moisturizing
cream and when it will be
available
FB post recapping what was raised
for CW and thanking Cetaphil
audience
Benefits of moisturizing cream,
where to purchase,
& what is donated to CW
Camper photo
submissions added to
FB
Details about specific CW
children and their
disease/strength
“Real-time” photo
updates about campers
on FB
TIMELINE FOR CAMP WONDER
AWARENESS
1
2
3
Photos that are unique
Photos that require action
Photos that personalize
and humanize
MAY 1 MID MAY MAY – JUNE ALL JUNE
EARLY JUNE
JUNE, WEEK OF
JUNE
END OF JUNE
JULY
FB post when the
moisturizing cream hits
shelves at CVS!
AUGUST
GOALS
11. Example Posts
“We’re proud to partner with Camp
Wonder! Not only is it a wonderful
place for children, it’s a large step
towards ending the stigmas
associated with children's skin
diseases. http://on.fb.me/12yORaW”
“Meet Samantha! Samantha has vitiligo. Vitiligo
is a condition in which skin loses melanin, the
pigment that determines the color of your
skin, hair and eyes. This disease does not keep
Samantha from being the beautiful girl she is.
Learn more about Samantha’s journey at
http://on.fb.me/12yORaW”
12. Generate a Contest
• Camp Hero – a boy and a girl
– Get to come in for a photo shoot (similar to fan of
the week) but it can launch a kids campaign about
kids that look different are just as awesome
13. MASH UP
• Remind people of last year’s experiences.
• Let people know how to get involved
