This is a presentation that the members of the 12th Cohort of the Berea College's Entrepreneurship for the Public Good program presented before Berea, Kentucky's City Hall Merchant's Meeting and Richmond, Kentucky's City Hall meting.

1. Berea’s Merchants’ Economic Opportunity through the Trail Town Certification Program
City of Berea Trail Town Committee
Berea’s College
Entrepreneurship for the Public Good Program Cohort 12
May 21, 2015
City Hall, Community Room
Berea, Kentucky
Presentation Team:
Guerds Jean
Robert Hosking
Malika Okeyo

2. Handout

3. $ 13 Billion
Source: Certec Inc., of Versailles. Berea/Richmond Tourism’s Economic Impact Report for Madison County. Kentucky: Kentucky Tourism,
Arts, and Heritage Cabinet, 2015. Print.

4. 8 out of 120
Source: Certec Inc., of Versailles. Berea/Richmond Tourism’s Economic Impact Report for Madison County. Kentucky: Kentucky Tourism,
Arts, and Heritage Cabinet, 2015. Print.

5. 19%
Source: City of Berea Fiscal Report City of Berea, Kentucky. Budget: Fiscal Year 2014-2015. 2015. Web. 20 May 2015.

6. -11.7 %
Source: City of Berea Fiscal report City of Berea, Kentucky. Budget: Fiscal Year 2014-2015. 2015. Web. 20 May 2015.

7. Shaping Our Appalachia Region Strategy Conference
“Crossroads to Adventure”
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

8. Redbud Rides in
London
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

9. World’s Largest
3D Archery
Tournament
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

10. Laurel Lake Triathlon
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

11. Sheltowee 12-Hour
Extreme Adventure Race
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

12. Lapari Energy Junior Golf Tournament
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

13. Cycling
Capital of
Kentucky ®
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

14. Kentucky State HOG Rally, London, KY
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

15. Top 10 Reasons to come to the 2015 HOG RALLY!
ource: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
ppalachian Region Strategy Conference. Pikeville, KY.. May 2015.

16. Hotel Sales Increase
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

17. Typical Expenditures for Tourism Events (VISA
Study)
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

18. Months with Great Room Sales Increases
• August (AJGA Golf Tournament)= 25%
increase.
• April (Redbud Ride)= 17% increase.
• May (ASA Archery Tournament)= 17%
increase.
• June (Kentucky State HOG Rally)= 15%
increase.
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

19. Estimated Economic Impact
For every one dollar increase in room sales due
to events, $11 dollars are spent in other parts of
the economy.
By VISA’s figures, the $1.45 million increase in
Laurel County hotel sales in 2013 would equate
to almost $16 million increase in the total
economy.
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

20. “For every dollar we spend, we receive $15”
-Rita Smart
Source: Smart, Rita. "Tourism Recognition." Berea & Richmond Chambers of Commerce Joint Membership Meeting. Madison County
Extension Office, Richmond, KY. 15 May 2015.

21. Kentucky Trail Town
Source: Hendrickson, Rodney. “28 Events in London-Laurel County in 2015.” Shaping Our
Appalachian Region Strategy Conference. Pikeville, KY.. May 2015.

22. PUT Image STUDENTS
TALKING TO MATT
Matt Krajewsky, TransAmerica Bicyclist

23. Put Image of Student
Travelers
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus,
VA. May 2015.

24. Damascus, Virginia
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus,
VA. May 2015.

25. Johnny Molloy
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus,
VA. May 2015.

26. Scot Ward
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus,
VA. May 2015.

27. Bobbi Jean Adams
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus,
VA. May 2015.

28. Livingston, KY
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Livingston,
KY. May 2015.

29. Middlesboro, KY
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.”
Middlesboro KY. May 2015.

30. Day Kayakers
$50.00 Per Day
Source: Molloy, Johnny. “Berea EPG Team Needs Help.” Email from Johnny Molloy. 21 May.
2015. E-mail.

31. Overnight Kayakers
$120.00 Per Day
Source: Molloy, Johnny. “Berea EPG Team Needs Help.” Email from Johnny Molloy. 21 May.
2015. E-mail.

32. Day Bikers
$43.81 per day
Source: Entrepreneurship for the Public Good. Cohort 11. “A Report To Support A Letter of
Application to the Kentucky Trail Town Program for the City of Berea, Madison County.” May 2015.

33. Overnight Bikers
$150.93 per day
Source: Entrepreneurship for the Public Good. Cohort 11. “A Report To Support A Letter of
Application to the Kentucky Trail Town Program for the City of Berea, Madison County.” May 2015.

34. Day Hikers
$60.26 per day
Source: Entrepreneurship for the Public Good. Cohort 11. “A Report To Support A Letter of
Application to the Kentucky Trail Town Program for the City of Berea, Madison County.” May 2015.

35. Overnight Hikers
$148.89 per day
Source: Entrepreneurship for the Public Good. Cohort 11. “A Report To Support A Letter of
Application to the Kentucky Trail Town Program for the City of Berea, Madison County.” May 2015.

36. Economic Impact of Trails on
Local Businesses

37. New Businesses Emerge

38. Main Street Diner, Livingston
Annual Revenue: $158,400
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Livingston, KY. May
2015.

39. Trails ART Ware ®
Harmonograph Artist
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus,
VA. May 2015.

40. Who is spending money here?

41. Image of Harley Davidson Interviews
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” London,
KY. May 2015.

42. Hikers Inn, Damascus, Virginia
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus, VA. May
2015.

43. Hope Leather Products
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Damascus,
VA. May 2015.

44. Signs
Entrepreneurship for the Public Good Program. Cohort 12. “Personal Observations.” Livingston,
KY. May 2015.

45. Active Community
Engagement and Merchant
Support

46. The Ask