This document summarizes an online fashion retailer called 08TO80.COM. It outlines the company's characteristics including a passion for fashion, drive to achieve, and knowledge. It then introduces the dream team of employees and executives. The history of the parent company since 1998 is presented along with an analysis of growth in the European online fashion industry. The business concept, approach, and power are described as introducing innovative Asian brands to Europe through online and multichannel sales. An implementation plan is provided to launch in the Netherlands in 2011 and expand to other countries by 2013.