This issue of the European BIC Network's quality eMag discusses innovation and quality at Trentino Sviluppo, an Italian business and innovation center (BIC). It provides details on Trentino Sviluppo's history, services, facilities, and programs to support technology transfer and startup companies. It also introduces the EBN's new Soft Landing initiative to help BIC client companies establish international sales presences. Finally, it reminds readers about the upcoming EC-BIC questionnaire and welcomes new full members to the EBN.