The document discusses the new role of HR professionals as social partners. As social partners, HR must ensure the organization is socially responsible and addresses the needs of society. HR should link its practices and strategies to prevailing social, demographic, cultural, and economic factors that can impact business sustainability. An HR professional in this new role of social partner HR will be aware of various driving forces that impact business strategy and sustainability long-term. They will work proactively to understand, analyze, and innovate HR strategies and policies to effectively manage talent and ensure skilled talent is in the right place at the right time at the right cost.