ONE Trading provides a global online retail trading platform for forex, CFDs, futures and other instruments with a unique business model: It offers over 1,000 trading instruments from multiple global exchanges through a single account with deposits as low as $500 and leverage up to 200:1. Customers receive education, research tools and 24/5 customer support. The business aims to attract retail traders worldwide by offering competitive pricing, broad product selection and an engaging trading environment through innovative education programs and social media presence. Success will depend on effective global marketing, regulatory compliance across multiple jurisdictions and developing a sustainable competitive advantage versus larger established brokers.

1. ONE Trading
Online Retail Trading and Gaming

3. The Retail Brokerage Business, (not including western Europe and US)
Customers can open an account with 50$.
Pay ZERO commission on trades.
WILL pay up to 500% more per trade than non retail customers over spreads.
Will receive no customer service, no education, zero daily support.
Flexible around the clock trading hours.
Trading instruments include Forex, Commodities, CFD’s, Futures all from one account.
Leverage can be as high as 200:1 to 800:1.
Account opening process will take minutes.
500+ brokers to choose from, some regulated. Close to zero offer deposit insurance or run segregated accounts.
Various business models, none transparent to retail traders, almost no differentiation.
Markets face different types of regulation or no regulation at all.

4. The Retail Brokerage Business, (US and western Europe)
A 25,000$ is the minimum mandatory account to trade in the US stock market.
Customer pays an average of 7$ per trade with a US broker, around 20 euro per trade in Europe.
In the US, customers able to trade US stocks & futures only, some offer forex.
Leverage is 4:1 intraday, 2:1 overnight.
Account opening process will take days, sometimes weeks.
Account has FDIC insurance.
Very little competition in the US, 10+ brokers to choose from in the US.
Commission based business model.
Markets extremely regulated.
European markets regulation follows US regulatory path.
Markets combine for millions of retailing accounts.

5. The profile of the “Global Retail Trader”
1. Has the financial resources to invest / speculate / gamble / play with 500$ to 15,000$ and repeat.
2. Has a desktop or laptop or tablet for sure a smartphone and web access.
3. Can afford to spend 30 minutes to 5 hours per day online trading, sometimes every day.
4. Makes at least one buying / selling trading activity per day.
5. Has the ability to read charts, operate an online application, has access to you tube, twitter, email and various news sources.

6. One Trading Business model
One account will cover 1,000 plus CFD’s trading instruments, from the US, all major west Europe stock exchanges, some far east exchanges
like Australia, Japan, HK, etc. Plus Forex, Commodities, Futures, Global ETF’s, etc.
One trading platform to access all global markets. (and Desktop to mobile ability)
Accounts starting at 500$ up to 15,000$. Accounts over 15,000$ will receive the same leverage max as those depositing 15,000$.
The customer will receive deposit insurance for deposits up to 15,000$.
The customer will be leveraged by product, from 20:1 on stocks CFD’s to 100:1 on forex, commodities, futures, etc.
The commission will be set at a minimum of 2.5 per trade and maximum of 5$ per trade for active traders. Other commission will apply to
non active traders.
Spreads will be market spreads, real time buy/sell action will determine customer price.
Account opening process will take minutes – zero paperwork.
24X5 Trading Room and You tube Education, Twitter alerts.

7. How is ONE Trading business model different
Hybrid business model, (STP + Market Maker).
1000 plus trading instruments, global coverage.
24X5 working model covering east to west (US markets are open for only 6.5 hours).
Unique Education and Trading Room , (will stimulate customer commissions by 3-10 factor).
Very attractive retail trading offer, (Global CFDs at market spreads for an affordable commission).
Forex, Commodities, Futures at average minus market spreads.
Bank Guarantee for each deposit.

8. One Trading Investment Needs
200,000$ for start up expenses, (Office, 5 member staff, etc).
250,000 to 1,000,000$ in bank guarantees to cover regulation and Market Making activities.
A predetermined budget for the global marketing campaign, (costs of acquiring a customer set at 300$, expected ROI 2-4 months).
150,000$ to start developing the gaming apps, ( team of 2-3 developers), after 12 months of operations.
Company progress so far: Technology provider chosen, in house marketing working (You Tube + Trading Room), Business plan in it’s final
stages. Topics not covered in Business plan: Global marketing campaign & Regulatory Issues.
The company can be up and running in less than a month.
Worth mentioning: Plus500 symbol Plus trading on LSE IPO raised 75Million based on the CFDs retail trading business and gathered an
investment from US top bank, J.P. Morgan.

9. ONE Trading Team at present
Michael Orevi, team leader, 10 years experience in the trading industry, B.Sc. From the Technion Haifa, lives in Petah Tikva.
Avi Schwartz, Business Manager, B.A. from Haifa University, lives in Yoqneam.
Guy Rotman, Trading Room Moderator, Student, Technion, Haifa, CL, 4 years experience as trading room moderator, lives in Even Yehuda.