The document explains the concept of business structures, highlighting sole proprietorships as the simplest form of business owned by one individual. It discusses mergers as corporate strategies for companies to combine and operate as a single entity, mentioning examples like Disney+ and Hotstar, and Zee Entertainment with Dish TV. Finally, it distinguishes mergers from acquisitions, noting their different objectives and strategies.

2. What is Business?

5. A sole proprietorship is
an unincorporated
business that one person
owns and manages. As the
business and the owner are not
legally separate, it is
the simplest form of business
structure. It is also known as
individual entrepreneurship, sole
trader, or simply proprietorship.

7. Amul
Zomato
Haldiram’s
Sole
Proprietorship

10. A Merger is a corporate
strategy to combine with
another company and operate as
a single legal entity. The
companies agreeing to mergers
are typically equal in terms of
size and scale of operations.

12. Disney+ & Hotstar
Disney+ is a streaming platform owned by Disney, and
Hotstar is a streaming platform owned by Star
Network in India. Instead of entering India’s streaming
industry directly, Disney merged with Hotstar and
rebranded it as Disney+ Hotstar.
The platform, launched in March 2020, gives Indian
consumers access to Disney’s shows and movies. To
gain a bigger market share, Disney has removed much
of its content from rival platforms like Netflix after
launching their streaming service.

15. Merger between Zee Entertainment Enterprises
Limited Ltd. (ZEEL), a broadcaster, and Dish TV
India Limited, a distribution platform operator is an
example of vertical merger as both entities are at
different stages of the production/supply chain.

17. •Companies seek mergers to gain access to a larger
market and customer base, reduce competition, and
achieve economies of scale.
•There are different types of mergers that the
companies can follow, depending on their objectives
and strategies.
•A merger is different from an acquisition. Mergers
happen when two or more companies combine to
form a new entity, whereas an acquisition is the
takeover of a company by another company.

18. Role of HR Manager