MILLION ® Introduction <ul><li>MILLION ® is a premium brewed green tea that delivers a potent blend of essential vitamins, nutrients and antioxidants without the sugar, carbohydrates, calories or sodium found in competing products. MILLION ® rehydrates, nourishes, detoxifies, and fuels your system with a healthy fusion of superior ingredients including acai berry, the world’s most powerful and nutritious superfood. On top of the natural health benefits that green tea already contains, one bottle of MILLION ® provides you with 50% of your daily recommended vitamins A, B3, B5, B6, B12, C, D, E and folic acid. Offering grape-pomegranate and orange-mango flavors packaged in striking 16 ounce bottles, the unique crisp and refreshing taste of MILLION ® Premium Green Tea delivers what your body needs like no other RTD beverage on the market. </li></ul>
<ul><li>MILLION ® Premium Green Tea is designed for consumers of all ages. However, the targeted market population is adults that would benefit from additional nutritional support. A significant segment of this target is the 78 million baby boomers that represent nearly one-third of the U.S. population. There is no other ready-to-drink tea available specifically marketed to these demographics. As people lose tolerance for high-sugar based teas, sodas and energy drinks, we anticipate MILLION ® Premium Green Tea to become a leading competitor among products developed for a healthy lifestyle. </li></ul>Consumer Evolution
What’s Next In Beverages? <ul><li>“ Beverages offering functional benefits are growing two to three times faster than conventional beverages.” </li></ul><ul><li>Michael Bellas, chairman and CEO, Beverage Marketing Corp. </li></ul>
The Power of Green Tea <ul><li>The Chinese have known about the medicinal benefits of green tea since ancient times, using it to treat everything from headaches to depression . Green tea is native to Asia and originates from the tea plant whose scientific name is Camillia sinensis. Green tea’s potent antioxidant power aids in fighting the effects of free radicals on the body. There are substances in nature that can eliminate free radicals and many of them, like tannins, catechins, and flavonoids exist in green tea. Catechin is an especially potent free-radical fighter. Green tea polyphenols have powerful anti-cancer, heart and brain protective, and antibacterial properties as well. The most potent of these, epigallocatechin gallate or EGCG, is present in very high levels in green tea and is vital for the prevention of cancer. Green tea’s antioxidant power is second to none! </li></ul>
The Power of Green Tea (cont.) <ul><li>Weight loss - Research show that green tea helps to regulate hormones, increase energy expenditure, boost metabolism and has been proven to positively impact the body’s rate of fat oxidation. Because the body’s rate of burning calories is only about ten percent of daily energy expenditure, this increase translates into about 40% more calories burned per day. </li></ul><ul><li>Longevity - Japanese researchers used data from a national study of over 40,000 participants followed over the course of 11 years. Those who drank more than five cups of green tea per day had a lower risk of death from heart disease and stroke. This might explain why the Japanese have the longest lifespans of any people on Earth. </li></ul><ul><li>Improved memory & cognitive function - Another Japanese study reveals that drinking copious amounts of green tea can improve memory and cognitive function. It may also enhance learning and memory abilities. The use of oxygen during the metabolic process leads to the making of free radicals, which can damage the brain over time. The antioxidants in green tea neutralize these free radicals and inhibit that damage. </li></ul><ul><li>High cholesterol - Green tea in known to help lower total cholesterol levels and can also improve the ration of HDL to LDL. Studies show that green tea drinkers have much lower cholesterol levels than those who don’t drink green tea daily. It is thought that green tea lowers cholesterol by inhibiting the absorption of lipids by the digestive system, allowing them to be flushed from the body. </li></ul><ul><li>High blood pressure – Green tea increases the body’s production of nitric oxide which opens up the arteries and aids in reducing blood pressure. </li></ul>
Top RTD Teas Annual sales from the ready-to-drink tea category exceeds $1B in the United States and is expected to increase 10% in 2010.
Million ® Advantages <ul><li>Zero Sugar, Zero Carbs, Zero Calories, and Zero Sodium. </li></ul><ul><li>Stunning and unique Black PET bottle with metallic label give the brand exceptional shelf appeal. </li></ul><ul><li>Contains more than twice the vitamins and antioxidants than any other tea on the market. </li></ul><ul><li>Contains Acai Berry, the worlds most powerful superfood. </li></ul><ul><li>Opaque black bottle limits UV light which preserves potency and extends shelf life. </li></ul><ul><li>Superior ingredients and packaging support the premium positioning of the brand in the RTD tea category. </li></ul>
Million ® Fast Facts <ul><li>16 ounce bottles </li></ul><ul><li>Non Carbonated </li></ul><ul><li>12 bottles per case </li></ul><ul><li>12+ month shelf life </li></ul><ul><li>Orange-Mango & Grape-Pomegranate flavors </li></ul><ul><li>Sweetened with natural berries and a hint of Splenda </li></ul>
Million ® Formula <ul><li>MILLION® premium green tea begins with pure, select brewed green tea and high-filtered natural spring water. MILLION® delivers a potent blend of vitamin A, vitamin B-complex, vitamin C, vitamin D, vitamin E and folic acid with zero sugar, carbohydrates, calories or sodium. The natural polyphenols already found in green tea combined with Acai Berry, the worlds most powerful and nutritious superfood make MILLION ® premium green tea complete. </li></ul>
Million ® Formula (cont.) Acai Berry One of the most powerful and nutritious foods in the world today. Polyphenols Powerful cellular protective antioxidants help to maintain cardiovascular health. Folic Acid Helps to build and maintain healthy cells. Potassium An electrolyte that supports healthy kidneys. Crucial to heart function, muscular function and normal digestive function. Vitamin A Helps regulate the immune system and plays an important role in white blood cell production. Helps promote healthy vision and bone growth. Vitamin B-Complex ( B3-B5-B6-B12 ) Supports and increases the rate of metabolism. Helps maintain healthy skin and muscle tone. Enhances immune and nervous system functions. Vitamin C An antioxidant essential for healthy maintenance of skin, bones, teeth, ligaments, tendons and cartilage. Protects the body against oxidative stress. Vitamin D Supports healthy bones and skin. Plays an important role in the maintenance of organ systems. Vitamin E A strong antioxidant that aids in neurological and reproductive development. Promotes healthy skin and hair.
Million ® Marketing <ul><li>Million Beverage, LLC is appointing distributors and brokerage firms in major markets to introduce MILLION ® to on- and off-premise accounts. </li></ul><ul><li>The company will engage in co-op marketing and promotional campaigns tailored to the volume forecast and development timetable. </li></ul><ul><li>Million Beverage personnel will work in concert with the distributor’s field sales force and retailer’s category managers to execute promotions and drive volume. </li></ul><ul><li>Million Beverage plans on executing thorough onsite product sampling. </li></ul><ul><li>MILLION ® Premium Green Tea is now available for its nation-wide debut and ready to make its mark in this $1B beverage category. </li></ul>
<ul><li>Million Beverage has entered into an agreement with Gifting Services, LLC for exclusive presence at the following events in Los Angeles. </li></ul><ul><li> </li></ul><ul><li>Dec 18 - Gift the Press (Celebrity Media Presentation) </li></ul><ul><li>Jan 28 - Grammy Awards </li></ul><ul><li>Feb 25 - Academy Awards </li></ul><ul><li>March 4 – The Oscars </li></ul><ul><li>March 22-23 – Dancing With The Stars Premiere (on set) </li></ul><ul><li> </li></ul><ul><li>Million® will be on display at these events alongside other premium brands such as Gucci, Dolce & Gabbana, Prada and Rolex. Million® gift cards will be included in celebrity gift bags and the Million® logo will be prominently displayed on the press wall where celebrities pose for photographs. We anticipate these events to generate huge exposure for the Million® brand nationwide. </li></ul>Million ® Marketing (cont.)
Million ® Point Of Sale Front entry door and cooler door decals
Million ® Future Line Extensions <ul><li>Lemon-Lime Flavored Green Tea </li></ul><ul><li>Cranberry-Raspberry Flavored Green Tea </li></ul><ul><li>Premium Southern Sweet Tea </li></ul><ul><li>*Additional SKUs determined by focus groups results </li></ul>
Additional Information <ul><li>www.drinkmillion.com : Go to “About”, then “Distributor”, “Enter” and click Distributor login . </li></ul><ul><li>Username: “distributor” </li></ul><ul><li>Password: “million” </li></ul>