This document provides information about sponsorship opportunities for the LSB Liga Sorocabana de Basquete basketball team. It outlines the various sponsorship packages available ranging from the Diamond level sponsorship which provides the highest level of branding exposure down to lower level sponsorships. Details are provided about what is included in each sponsorship package such as logo placement, advertising, and other marketing benefits. Background information is also given on LSB's history and achievements as well as their community programs.

1. Sponsorship Project
and institutional visibility
Season 2015/2016

2. (NBA Coach)
Phil Jackson
Our motivation
My philosophy is that you don't motivate players with speeches; you have
motivated players that you draft. That's where they come in, and those are
the guys that are competitive. You can not teach competitiveness.

3. National League
The LNB (in portuguese Brazilian National League of Basketball),
was created in December 2008, unifying the most representative
clubs of Brazilian Basketball, in order to guide the sport to be as
popular as soccer and make it as the second preference in
brazilian sports.
LNB has 16 afiliated clubs that also join the NBB (New Brazilian
Basketball). Men´s Professional Category is organized by clubs
and Globo Network (TV Broadcast and CBB (Brazilian
Conference and Basketball)).
Besides the NBB, LNB is also responsible for organization of two
great Basketball Championships: the Liga Ouro and LDB
(League of Development of Basketball).
Liga Ouro is the acess division for NBB.
LDB was created in partnership with Sports Ministery, with the
aim of growing as a national competition, high leveled, with
young players under 22 years old, representing Brazil Team on
next Olympic Games of 2016.

4. Competitions
The FPB (Federation of Basketball from Sao Paulo), was founded in April
24th, 1924, that’s an entity that commands all basketball activities in the State of
Sao Paulo. Federation has included more than 60 afiliated clubs, clubs like:
Bauru, Franca, Paulistano, Liga Sorocabana, Pinheiros, Palmeiras, etc. FPB is
also responsible for Youth System on State Championships, Men and Women
categories.
ARB (Regional Association of Basketball in portuguese) was created by
sports managers in the year of 1989, idealized by Mr. Luis Domingues,
secretary of sports from the city of Mogi Mirim. The main goal of thisAssociation
was to createYouth Systems Leagues under the age of 13.

5. NBA
TWO GREAT
LEAGUES
In 2013, Rio de Janeiro was the host city of the first Oficial NBA
game in Brazil: Washington Wizards, team of the Brazilian player
Nenê, against Chicago Bulls, both clubs have played a pre season
game by Project Global Games. On October, Cleveland Cavaliers
and Miami Heat played in Rio de Janeiro for 2014 edition of NBA
Global Games.
In 2015, NBA announced for October a game between Flamengo
versus Orlando Magic, as also part of Global Games Rio 2015, the
match will be on HSBC Arena.

6. MEN’S BRAZILIAN CHAMPIONSHIP
First game
16 teams
Best of 16
Best of 8
Semifinal (best of 5 games)
One game
Start:
Qualify Stage
Playoffs:
Final:
Broadcasts
DISPUTE SYSTEM
Start game and Final
Groups and PlayOffs
231 games of NBB was broadcasted live by Globo/SportTV since 2010.
The best of Brazilian Basketball

7. Macaé Basquete
Minas
Mogi das Cruzes
Paulistano
Pinheiros
Rio Claro
São José
Uberlândia
Basquete Cearense
Bauru
Brasília
Flamengo
Franca
Limeira
Caxias do Sul
16 teams distributed
Teams
among 7 states of Brazil
Liga Sorocabana

8. LSB Liga Sorocabana de Basquete
League of Basketball from Sorocaba
LSB started in the year of 1950 and survived untill the 70's decade. After a
decline of Basketball in 1982, The company Grupo MINERCAL sponsored with
Prefecture City Support, a big infrastructure, in both categories men and women.
Unfortunatelly the project finished in 1991.
Rinaldo Rodrigues, at this time a player and now the President of LSB, commited
and brought back all the history of Sorocaba Basketball.
Born in Sorocaba, he played in many great teams like Minercal, Corinthians,
Flamengo, Limeira, Paulistano, Minas, etc.
In 1997, the Men’s team of Sorocaba was created with City Prefecture Support
and basically composed by players revealed by Social Project “Arremesso para o
Amanhã” (Throw for Tomorrow) an initiative of LSB.
The Great moment of LSB team was the victory of Championship Paulista Novo
Milenio 2010, the game brought more than 3500 fans for the great final match.
In 2011, LSB made a good campaign against traditional oponents, making a 40%
of utilization coefficient. Great numbers for the first time playing on 1st Division of
NBB.

9. • 4 consecutive participations on NBB;
• 2 times qualified for Play-offs;
• 14 times champion of Regional Games;
• 5 times champion of Open Games;
• Champion of Paulista Novo Milênio;
• 10 years consecutive on 1st Paulista Division.
LSB Liga Sorocabana de Basquete
League of Basketball from Sorocaba
TROPHIES

10. Academy
Physiotherapy
Structure

11. Training

12. Social Trophy – Sorocaba League - 18/06/2015
Arremesso para o Amanhã
Project Throw for Tomorrow
ALTERNATIVE
AWARDS
NBB 7
The award to the team or player that developed most actions for
the community goes to LSB! Many teams engaged different
projects during season 2014/2015, Bauru, Mogi das Cruzes,
Limeira, Palmeiras and many others, LSB was the team that had
more featured on social movements. Besides the actions to
integrate the population to learn about Basketball, LSB did and do
a great job integrating professional and youth categories.
Everything helped them to win the SocialTrophy"

13. Arremesso para o Amanhã
Project created 18 years ago, helped more than 8.000 kids.
The main goal of this project is to include,
every time more children and teenagers in
the world of sports, helping them to be
prepared to solve life challenges that may
come in the future". The initiative prepares
through Basketball, a better quality of life in
the community, revealing talents for the sport
in Brazil.
Project Throw for Tomorrow

14. Arremesso para o Amanhã
Project Throw for Tomorrow

15. Injury prevention
Arremesso para o Amanhã
Project Throw for Tomorrow

16. LSB Recycle
LSB against Drugs
LSB against hunger
LSB Ecology
Blood donation LSB LSB against Dengue
At every point made by the team LSB,
a tree will be planted.
Campaigns
A food basket is donated at every dunk
the players of LSB made in the event.
Campaign Donate Blood to save lifes.
Every material collected in the LSB
games will be sold and mo ney will be
converted for tree plantation.
LSB against drugs and violence.
LSB acting in awareness against
Dengue, a disease caused by
mosquito bite.

17. Base categories
CATEGORIES:
Social
Under 10
Under 12
Under 13/14
Under 15/16
Under 17/19

18. Sport incentive law
Law Nº 11.438/2006
The Sports Incentive Law permits the association of a brand to a
project chanceled by Brazilian Sports Ministery. For the law, companies
can invest part of Income tax to create Sports project.
The value of investment is due to 1% of income tax.
In the year of 2012, 1503 companies invested in sports throgh the law,
more than double of 2009. (645);
Since 2007, the Sports Law has already R$ 650 million to 1.852
projects.

19. 4,5
million
7
million
8
million
2,5
million
3,5
million
3
million
Brands Investment per year
Investment in Brazilian Real

20. Diamond quota
DIAMANTE
Naming Rights
Sponsorship quotas 2015/2016
Ÿ Put the brand on the team name;
Ÿ Priority on Team clothing;
Ÿ Big pannel with players on Gymnasium;
Ÿ Branded banner on Gymnasium;
Ÿ 40% of backdrop area;
Ÿ 2 boards for your brand in indoor court, on
game days, broadcasted by Tvs (Globo and
Sportv);
Ÿ Brand featured on website and Social Media;
Ÿ Brand appears in all off line media and digital;
Ÿ All press information with its brand;
Ÿ Premium tickets;

21. 54
1
2
10
3
1011
6
13
8
9
12
7
13
1514
Ÿ Featured spaces in team clothing (Practice clothing,
warm up shirts, game clothing and travel clothes);
Ÿ Big pannel with players on Gymnasium;
Ÿ Branded banner on Gymnasium;
Ÿ More percentage exposition on backdrop;
Ÿ 1 boards for your brand in indoor court, on game days,
broadcasted by Tvs (Globo and Sportv);
Ÿ Brand featured on website and Social Media
(Facebook, Twitter and Instagram);
Ÿ All press information with its brand;
Ÿ Premium tickets;
Ÿ Defined spaces in team clothing (Practice clothing,
warm up shirts, game clothing and travel clothes);
Ÿ Shared banner on Gymnasium with 2 or more
sponsors;
Ÿ Defined spaces on backdrop;
Ÿ Brand on website and Social Media (Facebook, Twitter
and Instagram);
Ÿ All press information with its brand;
Ÿ Ticket pack
Quotas 1,2 and 3
Other quotas
Sponsorship quotas 2015/2016

22. 28cmx5cm
26cmx7cm
20cmx8cm
20cmx5cm
28cmx8cm
13cmx9cm13cmx9cm
54
1
2
10
3
1011
6
13
8
9
12
7
13
1514
9cmx8cm9cmx8cm
28cmx8cm
28cmx5cm
28cmx5cm
26cmx7cm
13cmx9cm
13cmx9cm
Sponsorship quotas 2015/2016
All sizes may
differ according
to clothes confection.

23. 1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
R$ 340.000 R$ 425.000 R$ 552.500
R$ 70.000 R$ 87.500 R$ 113.750
R$ 60.000 R$ 75.000 R$ 97.500
R$ 50.000 R$ 62.500 R$ 81.250
R$ 25.000 R$ 31.250 R$ 40.625
R$ 25.000 R$ 31.250 R$ 40.625
R$ 20.000 R$ 25.000 R$ 32.500
R$ 20.000 R$ 25.000 R$ 32.500
R$ 20.000 R$ 25.000 R$ 32.500
R$ 16.000 R$ 20.000 R$ 26.000
R$ 20.000 R$ 25.000 R$ 32.500
R$ 20.000 R$ 25.000 R$ 32.500
R$ 12.000 R$ 15.000 R$ 19.500
R$ 12.000 R$ 15.000 R$ 19.500
R$ 12.000 R$ 15.000 R$ 19.500
R$ 12.000 R$ 15.000 R$ 19.500
1 Year 2 Years 3 Years or +
Monthly quotas during
Sponsorshipquotas
Sponsorship quotas 2015/2016

24. Game clothing Staff members
Team clothing

25. Practice clothing
Training vests
Shorts
Team clothing

26. Warm up shirtsSweater and Pants
Team clothing

27. Travel clothes
Team clothing

28. Wall boards
Court Boards
Big boards indoor
Brand exhibition
PUT YOUR BRAND HERE
PUT YOUR
BRAND HERE
PUTYOUR
BRAND HERE

29. • Privilege placed on TV broadcasts and Photograph.
Table
Backboard
PUT YOUR
BRAND HERE
PUT YOUR
BRAND HERE

30. YOUR
BRAND
Backdrop
Backdrop is a modular pannel used as scenery on events, contains all
placed brands behind the player when there’s an interview broadcasted.
It has a great visibility on TV channels.

31. Facebook promotionDance presentation
Lunch with fans Live public promotions
Marketing Promotions

32. Our mascot

33. Internet
Radio
4 live games
58 news broadcasted
National coverage
8 live games
NBB Broadcasted
185 news broadcasted
(TV TEM)
TV
LSB on media
58 news broadcasted
National coverage
NBB Broadcasted
NBB Broadcasted
150 news broadcasted
Paulista Broadcasted

34. 247 articles
DIÁRIODESOROCABA
Newspapers
LSB on newspapers
Distributed on 16 regional cities, The
Cruzeiro do Sul can reach 1.600.000 people.

35. TV - lIVE GAMES- SPORTV
Total time (min)
6
Time
12 hours
Value (30 segundos)
R$ 2.000,00
Time total (min)
84
News (90 seg)
56
Value (min)
R$ 2.042,00
TV - News/Interviews - TV TEM (REDE GLOBO), RECORD PAULISTA
Newspapers - articles - CRUZEIRO DO SUL, IPANEMA, DIÁRIO DE SOROCABA, LANCE!
Article
823
Value
R$ 1.138.700,00
TOTAL ESTIMATED
R$ 6.230.228,00
LSB on media (BRL values)
On Sports events in Brazil, national coverage with the team and sponsors are in evidence.
These spaces placed on medias, has a cost to announcers, as minutes on Television or by cm² on
newspapers.
These values bellow reveals the investment that would be necessary to place the same adds with
LSB team, on common medias, like TV and newspapers.
Data published between 31/06/2014 to 24/02/2015
Advertising Media Report
Besides presented values, the online media, has many transmissions by game on NBB website, more than
hundred articles on sports websites like LNB, Globoesporte, Uol and Toque de primeira.

36. Informative releases and news
are distributed by many channels
Social Media
Website
E-mail
Whats App
Informative releases
facebook.com/LSBoficial
www.lsbasquete.com.br
+ 15.500 acessos

37. • Caps;
• Shirts;
• Squeeze;
• Key holders;
• Books;
• Cups;
• Official t-shirts;
• Bottons and others.
LSB STORE

38. rinaldo.basket@bol.com.br (15) 3411.6090
marketing@lsbasquete.com.br (15) 99719-2257
Join our Team!