Presentation ICI 2014 Edwin Vlems about Big Data to Content Marketing

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Presentation at the ICI 2014 conference in Germany on 10 april by Edwin Vlems about converting Big Data into Content Marketing. See Prezi here: http://prezi.com/m88d-gkod5bn/ici-conference-2014-turning-big-data-into-content-marketing/

Marketing

1-Insurance Marketing AGENTS AND BROKERS A successful sales force is the key to success in the financial services industry. Most insurance policies sold today are sold by agents and brokers. Agents:An agent is someonewho legally represents the principal and has the authority to act on the principal’s behalf. Brokers:A broker is someone who legally represents the insured even though he or she receives a commission from the insurer. 2-TYPES OF MARKETING SYSTEMS Life Insurance Marketing Distribution systems for the sale of life insurance have changed dramatically over time. Major life insurance distribution systems: Personal selling systems Financial institution distribution systems Direct response system Other distribution systems 1-Personal Selling Systems: 2-Financial Institution Distribution Systems 3-Direct Response System 3-Property and Casualty Insurance Marketing Independent agency system Exclusive agency system Direct writer Direct response system Multiple distribution systems

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