This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
Online Tuesday Appril 2013 NU.nl Mobile Strategy and StatsBrechtje de Leij
Presentation on the Apps Edition of Online Tuesday 9 April 2013. Mobile Strategy of NU.nl, stats and insights on different platforms and mobile customer journey's.
Digital strategy design for museums and cultural institution - Muzeum@digit 2015 conference presentation by Stephane Bezombes, reciproque.
The digital enhancement of cultural heritage is the result of a history that began in the mid 1970s. Museums needs long term vision, not only just-in-time projects. Organizations need to establish a digital strategy to emerge, develop, capture value and (re)design services.
Museums teams not need to deliver one-use products, but to produce painkillers applications and digital tools for liberating intelligence, and engage audiences.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
Online Tuesday Appril 2013 NU.nl Mobile Strategy and StatsBrechtje de Leij
Presentation on the Apps Edition of Online Tuesday 9 April 2013. Mobile Strategy of NU.nl, stats and insights on different platforms and mobile customer journey's.
Digital strategy design for museums and cultural institution - Muzeum@digit 2015 conference presentation by Stephane Bezombes, reciproque.
The digital enhancement of cultural heritage is the result of a history that began in the mid 1970s. Museums needs long term vision, not only just-in-time projects. Organizations need to establish a digital strategy to emerge, develop, capture value and (re)design services.
Museums teams not need to deliver one-use products, but to produce painkillers applications and digital tools for liberating intelligence, and engage audiences.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Beyond Redemption: Digital Shopper Marketing 2.0Dan Frechtling
By Dan Frechtling. Generations of digital innovation reveal a pattern. The first generation re-creates a physical example, the second generation creates something new. The presentation begins with examples drawn from gaming, animation, publishing, and mobile. The balance of the slides show how this pattern is recurring in digital shopper marketing and how practitioners can benefit.
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
Unlock growth potential in the post-mobile eraTrebbble
This keynote highlights the way brands can leverage technology to thrive in the post-mobile era.
Key exemplary cases that pave the way for the upcoming immersive, ultra-connected world are examined. Among others, PepsiCo, Starbucks, Tommy Hilfiger, Warby Parker, Nike, Sephora, L’Oreal, Mondelez, and Burger King brands are examined. The evolution of loyalty schemes that reward product usage is thoroughly discussed.
Finally, the way shopping is expected to be transformed, thanks to Augmented Reality, Voice-assistants, IoT, Big Data, and Machine Learning, is investigated.
The above keynote is based on my presentation given in the scope of the 8th e-Business & Social Media World Conference, on September 2019.
Solving the Sock Drawer Problem: How Are We Failing Wearables Consumers?John Feland
This Wearables Techcon keynote will share the results of an analysis of over 80,000 wearable consumers. Highlighting who is winning and who is whining, Dr. John Feland will detail lessons learned from the out-of-the-box experience. Hear where and how consumers want wearables to perform as they race through their lives. Learn what your team can do to solve the pervasive issue of having your product end up in the sock drawer of your customers.
Building a (Mobile-Web) Start-up: the 2011 wayBernard Leong
Delivered on 25 April for Rotary Club, Tanglin
Synopsis: The era of business plans and presentations to raise money for mobile-web tech start-up ideas is over. In Silicon Valley, the venture incubator, Y-Combinator led by Paul Graham together with the business angels there have crushed the old school way of building an internet start-up by three core concepts: agile, iterate & pivot. In this talk, we examine how these three core concepts are applied in practice by examining the case studies of the latest and hottest of start-ups in US: Facebook, Twitter, Groupon and FourSquare.
9 Trends That Will Shape Digital Marketing in 2016Webrepublic
In a fast changing industry, it’s key to understand which trends drive future growth. In this presentation, we take a look at the forces that will shape digital marketing in the months to come. From HTML5 to Storytelling, this is how your marketing efforts will make a difference in 2016.

[En] The Web Doesn't Matter ... Well Maybe It Does A Little After All...Yann Gourvennec
Trying to demonstrate that the Web is a matter of consequence in 2014 may seem completely irrelevant at a time when 90% of English users are checking their bank accounts online and hardly a minute passes when somebody doesn't check his Smartphone for a definition on Wikipedia or on n online dictionary, a piece on a blog or digitalised newspaper etc. Yet, a lot of business people are still struggling to see and understand and use properly a tool which has become a part of our daily lives. How come is it so hard to understand the obvious. In this presentation delivered to a large international - unnamed - account, I have decided to demonstrate the significance of the Web by the absurd.
What if your Website disappeared...?
Beyond Redemption: Digital Shopper Marketing 2.0Dan Frechtling
By Dan Frechtling. Generations of digital innovation reveal a pattern. The first generation re-creates a physical example, the second generation creates something new. The presentation begins with examples drawn from gaming, animation, publishing, and mobile. The balance of the slides show how this pattern is recurring in digital shopper marketing and how practitioners can benefit.
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
Unlock growth potential in the post-mobile eraTrebbble
This keynote highlights the way brands can leverage technology to thrive in the post-mobile era.
Key exemplary cases that pave the way for the upcoming immersive, ultra-connected world are examined. Among others, PepsiCo, Starbucks, Tommy Hilfiger, Warby Parker, Nike, Sephora, L’Oreal, Mondelez, and Burger King brands are examined. The evolution of loyalty schemes that reward product usage is thoroughly discussed.
Finally, the way shopping is expected to be transformed, thanks to Augmented Reality, Voice-assistants, IoT, Big Data, and Machine Learning, is investigated.
The above keynote is based on my presentation given in the scope of the 8th e-Business & Social Media World Conference, on September 2019.
Solving the Sock Drawer Problem: How Are We Failing Wearables Consumers?John Feland
This Wearables Techcon keynote will share the results of an analysis of over 80,000 wearable consumers. Highlighting who is winning and who is whining, Dr. John Feland will detail lessons learned from the out-of-the-box experience. Hear where and how consumers want wearables to perform as they race through their lives. Learn what your team can do to solve the pervasive issue of having your product end up in the sock drawer of your customers.
Building a (Mobile-Web) Start-up: the 2011 wayBernard Leong
Delivered on 25 April for Rotary Club, Tanglin
Synopsis: The era of business plans and presentations to raise money for mobile-web tech start-up ideas is over. In Silicon Valley, the venture incubator, Y-Combinator led by Paul Graham together with the business angels there have crushed the old school way of building an internet start-up by three core concepts: agile, iterate & pivot. In this talk, we examine how these three core concepts are applied in practice by examining the case studies of the latest and hottest of start-ups in US: Facebook, Twitter, Groupon and FourSquare.
9 Trends That Will Shape Digital Marketing in 2016Webrepublic
In a fast changing industry, it’s key to understand which trends drive future growth. In this presentation, we take a look at the forces that will shape digital marketing in the months to come. From HTML5 to Storytelling, this is how your marketing efforts will make a difference in 2016.

[En] The Web Doesn't Matter ... Well Maybe It Does A Little After All...Yann Gourvennec
Trying to demonstrate that the Web is a matter of consequence in 2014 may seem completely irrelevant at a time when 90% of English users are checking their bank accounts online and hardly a minute passes when somebody doesn't check his Smartphone for a definition on Wikipedia or on n online dictionary, a piece on a blog or digitalised newspaper etc. Yet, a lot of business people are still struggling to see and understand and use properly a tool which has become a part of our daily lives. How come is it so hard to understand the obvious. In this presentation delivered to a large international - unnamed - account, I have decided to demonstrate the significance of the Web by the absurd.
What if your Website disappeared...?
2. International References
More videos...
Starbucks
2. http://www.youtube.com/watch?v=KRFofwu-0o4
Kellog’s
3. http://www.youtube.com/watch?v=KWSRRLFPCYk
1. http://www.youtube.com/watch?v=fGaVFRzTTP4
Comodo
4. http://vimeo.com/51408113
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3. Digital Trends in Retail
BUT ALSO ...
Smartphone as the credit card
Gamification to turn on consumers
Customer service will improve
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4. Digital Trends in Retail
BUT ALSO ...
It’s all about targeted marketing
In-store digital integration
Content suitable for Social Media
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5. Digital Trends in Retail
BUT ALSO ...
Earned Media is king
Augmented Reality
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6. Digital Trends in Retail
Non-digital retailers
get on board
or fail!
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7. Evolution
5 Media Profiles Online buying
Segmentation will no longer hold. The digital revolution will
impact every newborn. Online (or mobile) buying will be
common sense. What is true today, will be false tomorrow.
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8. Evolution
Many interactive functions to be explored yet!
on TV, on mobile, on tablets...
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9. Evolution
The Importance of Crossmedial Awareness!
THINK BIG!
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10. Impact : 2015 - 2017
People on the move,
the impact will be HUGE!
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11. Impact : 2015 - 2017
CUSTOMER CARE Omni-presence ON- & OFFline 24/7
MARKETING Triggering the right impulse!
SALES Smaller marging on products
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12. Impact : Action
CUSTOMER CARE Invest time & efforts in good CRM
MARKETING Be visible! Keep an eye open!
SALES Embrace online purchases
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13. Objectives
1. Stay in touch with consumers ( = upselling on LT)
2. Restore the art of servicing, anytime anywhere
3. Control the database wisely
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14. Priorities
1. Engage employees to become conversation managers
2. Personalise the values of the company
3. Create online/mobile omni-presence
4. Tell a story ... involve customers to participate
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15. Concept
WEB
Add Testimonials
of customers & employees
(cfr. Dovy)
SOCIAL MEDIA OFFLINE
focus on Quick-wins Mayor Focus on :
contests, discounts,
- Related Services
MOBILE new arrivals etc.
- Qualitive Argumentation
Quick access to data -Stock Management
Order & Pay TABLETS - Presentation 24/7
Added Value during
TV
TV ads or during
shopping
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