Sales & Marketing Alignment: How to Synergize for Success
Presentation clt bruxelles ulrich kriese
1. The Foundation
• Founded 1990 with an initial capital of CHF
12‘000
• Early mission / impact investing pioneer,
specialised in real estate
• Circa 90 projects (housing, non-housing,
farming) mainly in Switzerland and Germany
• Transparency as a principle: published
annual accounts and reports
2. Main objectives
• The Foundation keeps properties everlasting
• Reduction of the encumbrance of debt on the
property in order to enduringly secure socially
responsible places of residence and work
• Preferably long-term building lease
arrangements with property users
3. Further objectives
• Connect up the areas of living and working
• Promote the social cohabitation of young and
old, of the able-bodied and people with
disabilities, families and single households
• Encourage self-accountable and self-
administrative structures
• Promote living, good quality architecture and
green building
4. Long-term building lease
Annuity
Amortization
Interest
Solidarity interest
(hedged against inflation,
allows funding of additional projects)
Land fully amortizised
Voluntary exclusion of mortgaging
Capital
Time
Project‘s equity
capital reduces
annuity
Inception of treaty
Land value
Non-cash benefit
(for the long-term benefit of the project)
Management fee
11. «Solidarity Fund» for rent deposits
• Made up of the percentual payments from
renters as well as by revenues
• Any forfeited rent deposits are paid from the
means of the solidarity fund
• Open to all prospective housing tenants
within the northwest of Switzerland provided
they fulfill the conditions of the Foundation
• Close cooperation with cantonal social
welfare institutions and many landlords