Aura is an innovative lighting store in Bangalore, India that specializes in European lighting fixtures. It is the largest lighting store in India, spanning 12,000 square feet and offering over 6,000 lighting products. Aura aims to target architects, designers, and high-end clients by showcasing state-of-the-art lighting products in a premium environment. It has a strategy of invitation-only entry and a design cafe to promote inspiration for architects. Aura prides itself on having experienced and knowledgeable employees to ensure best-in-class customer service and customized lighting solutions.