The document outlines design proposals for a mental health promotion campaign consisting of posters, roll-ups, leaflets/booklets, pop-ups, websites, and giveaways. The campaign will address topics of mental well-being and disorders, anti-stigma, depression, and anxiety. For each topic, mockups are presented of various promotional materials including posters, banners, printed publications, websites, and branded merchandise. The designs are intended to promote awareness and education around mental health issues.
This document provides tips for writing scientific documents, including being concise, citing sources to avoid plagiarism, constructing sentences and paragraphs logically, using active voice when possible, labeling document sections, and asking questions if unsure about requirements. Key sections of scientific documents are outlined, such as the abstract, introduction, hypotheses, methodology, results, discussion, and conclusion. Guidance is given on what to include in each section, with an emphasis on presenting information clearly and logically to the reader. The document recommends becoming familiar with citation management programs and notes that supplemental data should be included in appendices rather than the main document body.
The document reviews 10 educational apps for K-8 students. It provides the app name and link, a brief description of its educational purpose and use, how it encourages higher-order thinking, its ease of use, adherence to student privacy, and alignment to state standards. The apps cover subjects like math, language arts, science, music, geography, and physical education. They allow students to practice skills like multiplication, vocabulary, science experiments, music creation, and map skills. Teachers can track student progress within some of the apps.
The document describes the lyrics to the song "The Twelve Days of Christmas" over the course of 12 paragraphs, with each paragraph detailing the gifts received from "my true love" on a respective day of Christmas, cumulatively listing all previous days' gifts as well. It begins with a partridge in a pear tree on the first day and concludes with 12 drummers drumming and all previously listed gifts on the twelfth day. The document wishes the reader a merry Christmas and happy new year.
Sasha Ramirez discusses different technologies that can contribute to mobile and personal learning, including iPods/MP3 players for auditory learning through recordings and podcasts, iPads for visual learning through versatile apps, and microblogging for global learning by gaining knowledge on any subject using hashtags. Sasha is most interested in the iPad due to its tremendous number of learning and social media apps, its portability and ability to function like a mini laptop. Microblogging also has more features than initially thought through its ability to share knowledge using hashtags to open new realms of information.
The document provides information about the state of Alaska, including its capital (Juneau), population (30,988), governor (Sean Parnell), status as the 49th state which joined the union in 1959, motto ("North to the future"), flag design (blue with yellow stars), average cold weather, and mentions that children in Alaska go to school.
The document recounts the traditional Christmas carol "The Twelve Days of Christmas," describing the increasing number and types of gifts received each day from one's true love, culminating on the twelfth day with twelve drummers drumming and all the previous days' gifts.
Este documento proporciona una guía sobre los elementos mínimos que debe contener un trabajo final de investigación para el curso de Estrategia de Empresa. Estos elementos incluyen un título relacionado con la materia, la justificación y relevancia del problema de investigación, preguntas orientadoras, objetivos generales y específicos, el contexto donde se realizará la investigación, la metodología, alcances y limitaciones, un cronograma y referencias bibliográficas. La guía busca orientar el diseño de propuestas de trabajo que permitan
This document provides tips for writing scientific documents, including being concise, citing sources to avoid plagiarism, constructing sentences and paragraphs logically, using active voice when possible, labeling document sections, and asking questions if unsure about requirements. Key sections of scientific documents are outlined, such as the abstract, introduction, hypotheses, methodology, results, discussion, and conclusion. Guidance is given on what to include in each section, with an emphasis on presenting information clearly and logically to the reader. The document recommends becoming familiar with citation management programs and notes that supplemental data should be included in appendices rather than the main document body.
The document reviews 10 educational apps for K-8 students. It provides the app name and link, a brief description of its educational purpose and use, how it encourages higher-order thinking, its ease of use, adherence to student privacy, and alignment to state standards. The apps cover subjects like math, language arts, science, music, geography, and physical education. They allow students to practice skills like multiplication, vocabulary, science experiments, music creation, and map skills. Teachers can track student progress within some of the apps.
The document describes the lyrics to the song "The Twelve Days of Christmas" over the course of 12 paragraphs, with each paragraph detailing the gifts received from "my true love" on a respective day of Christmas, cumulatively listing all previous days' gifts as well. It begins with a partridge in a pear tree on the first day and concludes with 12 drummers drumming and all previously listed gifts on the twelfth day. The document wishes the reader a merry Christmas and happy new year.
Sasha Ramirez discusses different technologies that can contribute to mobile and personal learning, including iPods/MP3 players for auditory learning through recordings and podcasts, iPads for visual learning through versatile apps, and microblogging for global learning by gaining knowledge on any subject using hashtags. Sasha is most interested in the iPad due to its tremendous number of learning and social media apps, its portability and ability to function like a mini laptop. Microblogging also has more features than initially thought through its ability to share knowledge using hashtags to open new realms of information.
The document provides information about the state of Alaska, including its capital (Juneau), population (30,988), governor (Sean Parnell), status as the 49th state which joined the union in 1959, motto ("North to the future"), flag design (blue with yellow stars), average cold weather, and mentions that children in Alaska go to school.
The document recounts the traditional Christmas carol "The Twelve Days of Christmas," describing the increasing number and types of gifts received each day from one's true love, culminating on the twelfth day with twelve drummers drumming and all the previous days' gifts.
Este documento proporciona una guía sobre los elementos mínimos que debe contener un trabajo final de investigación para el curso de Estrategia de Empresa. Estos elementos incluyen un título relacionado con la materia, la justificación y relevancia del problema de investigación, preguntas orientadoras, objetivos generales y específicos, el contexto donde se realizará la investigación, la metodología, alcances y limitaciones, un cronograma y referencias bibliográficas. La guía busca orientar el diseño de propuestas de trabajo que permitan
Pitt County Diabetes Prevention ProgramBrenna Kirk
This document advertises a diabetes prevention program run by the Pitt County Health Department. The program features group sessions starting in June guided by a trained coach to help participants decrease their risk of developing type 2 diabetes by almost 60% through improving food choices, increasing physical activity, and losing 10% of their body weight. Interested individuals should call the program coordinator Joan Mansfield at (252) 902-2361 to learn more.
This document discusses the educational uses of various online tools and platforms. It outlines how social networking can connect people globally and facilitate collaboration and sharing of educational content. Social bookmarks are described as a way to organize websites and share information with online communities. Games and MMORPGs are highlighted as being interactive and engaging for visual learners when structured with game elements like points and quests. The document also expresses surprise at how games can effectively support active and visual learning by keeping users strategically engaged.
Reporte Bolsa Diario del 24 de junio del 2015Grupo Coril
Cierre de Mercados/BVL
Los índices de la Bolsa de Valores de Lima cerraron con desempeño mixto (SP/BVL LIMA 25, -0.2%; SP/BVL GEN, +0.5%; SP/BVL SEL, +0.3%), en una jornada marcada por la caída en las acciones globales ante la incertidumbre persistente en Grecia luego de que los acreedores rechazaran las últimas propuestas del gobierno heleno.
Los sectores que lideraron la sesión fueron Minería (+1.4%) y Servicios públicos (+1.0%), mientras que los sectores Industrial (-0.5%) y Consumo (-0.1%) disminuyeron.
Las acciones más ganadoras fueron: Enersur (ENERSUC1), que aumentó en 2.86% y cerró en S/. 9.00; Southern Copper Corporation (SCCO), que avanzó en 2.38% y cerró en US$ 31.00, y Telefónica del Perú (TELEFBC1), que subió en 2.17% y cerró en S/. 1.88.
Las acciones que más disminuyeron fueron: SIDERPERU (SIDERC1) que retrocedió en 2.63% y cerró en S/. 0.185; ADR Telefónica (TEF) que cayó en 2.34% y cerró en US$ 14.60; y Scotiabank (SCOTIAC1), que se redujo en 2.29% y cerró en S/. 23.50.
En la sesión se negociaron S/. 29.73 millones en 275 operaciones. Las acciones con mayor número de negociaciones fueron: Minera Milpo (MILPOC1) con 21 operaciones; Cementos Pacasmayo (CPACASC1) con 18 operaciones; y Tahoe Resources (THO) con 18 operaciones.
This document recounts the traditional Christmas carol "The Twelve Days of Christmas". It lists the gifts received each day from the first to the twelfth day, including a partridge in a pear tree, two turtle doves, three French hens, four calling birds, five golden rings, six geese a-laying, seven swans a-swimming, eight maids a-milking, nine ladies dancing, ten lords a-leaping, eleven pipers piping, and twelve drummers drumming. It concludes by listing all the gifts cumulatively received over the twelve days of Christmas.
ADU Ceative Design Marketing Campaign PresentationSyed Akbar Raza
The document outlines two creative design campaigns for Abu Dhabi University's Dubai campus - one targeted towards parents and one towards students. The parents campaign's concept is "Best Education, Best Investment" and focuses on investing in a child's education. The student campaign's concept is "Hello Dubai! Scan the Future" and uses the QR code as inspiration to help students easily find the right educational destination in Dubai. Both campaigns would utilize newspaper ads, billboards, online banners, brochures and leaflets to promote Abu Dhabi University.
The document provides an overview of web services and related technologies including JAXB, SOAP, WSDL, XML-RPC, and SOAP. It defines key concepts such as service description, discovery, and invocation. It describes the SOAP envelope and how SOAP messages are exchanged over HTTP. It also summarizes WSDL elements and how WSDL is used to describe web service interfaces, bindings and endpoints.
Este documento resume los síntomas y tratamientos más comunes del cáncer. Explica que el cáncer es una de las enfermedades más comunes y causas de muerte, y que su detección temprana es clave para el tratamiento. Los síntomas más comunes incluyen fiebre, dificultad para respirar, dolores y lesiones. El tratamiento puede incluir cirugía para extirpar el tumor, aunque a veces conduce a la muerte. La detección temprana aumenta las posibilidades de tratar el cáncer exitosamente.
EFECTOS DE LOS CAMPOS MAGNETICOS ESTATICOS Y PULSADOS SOBRE LA FORMACION OSEAJuan Carlos Munévar
Este documento investiga los efectos de los campos magnéticos estáticos (SMF) y pulsados (PMF) sobre la formación ósea. Los resultados mostraron que los SMF promueven la diferenciación de los osteoblastos y aumentan la mineralización ósea. Los SMF y PMF estimulan la formación ósea y pueden mejorar el movimiento dental ortodóntico al influir en la reabsorción y aposición ósea.
La enfermedad de von Willebrand (EvW) es el trastorno hemorrágico hereditario más común, causado por defectos en el factor de von Willebrand (FvW) que ayuda a la coagulación de la sangre. La EvW afecta aproximadamente al 1% de la población mundial y se caracteriza por sangrados prolongados o espontáneos. El diagnóstico se realiza mediante pruebas de laboratorio que miden los niveles de FvW, y el tratamiento incluye terapias para aumentar los niveles de FvW
El documento describe las causas y características del cáncer oral. Resume que el cáncer oral puede afectar diferentes partes de la boca y que las mutaciones genéticas que provocan un control anormal del crecimiento celular son la causa fundamental. Generalmente se requiere la acumulación de múltiples mutaciones para que se desarrolle el cáncer, y factores ambientales como el tabaquismo, el alcohol y algunos productos químicos aumentan el riesgo de padecerlo.
This document analyzes the popularity and effectiveness of promotional products versus other forms of advertising. It summarizes the results of a global study conducted with over 100,000 consumers. The study found that promotional products have high ownership rates around the world. In the US, t-shirts were the most commonly owned product at 58%, followed by drinkware at 53% and writing instruments at 50%. Internationally, t-shirts and caps/headwear were also very popular. The document concludes that promotional products provide excellent brand exposure and impressions at a lower cost than traditional advertising methods.
This document analyzes the popularity and effectiveness of promotional products versus other forms of advertising. It summarizes the results of a global study conducted with over 100,000 consumers. The study found that promotional products have high ownership rates around the world. In the US, t-shirts were the most commonly owned product at 58%, followed by drinkware at 53% and writing instruments at 50%. Internationally, t-shirts and caps/headwear were also very popular. The document concludes that promotional products provide excellent brand exposure and impressions at a lower cost than traditional advertising methods.
This document analyzes the popularity and effectiveness of promotional products versus other forms of advertising. It provides data from a survey of over 100,000 consumers in the United States about their ownership and impressions of various promotional items. The top three most commonly owned products are t-shirts, drinkware, and writing instruments. The document also examines which products have the greatest impact and influence on consumers in different states and demographics. It finds that promotional products generate positive feelings and have high brand recall rates, making them a cost-effective advertising channel.
Global Advertising Specialties Impression Study - 2014 Edition
A cost analysis of promotional products versus other advertising media released at the 2014 ASI Power Summit.
The J Paul Company http://www.jpaulco.com
Big data analytics infrastructure for dummiesLuke Farrell
This document discusses infrastructure for big data analytics. It covers topics like the need for scalable, parallel processing infrastructure to handle large volumes and varieties of data at high velocities. It also discusses components of infrastructure like servers, storage, and system software from IBM that can meet requirements for speed, availability, and access. Several use cases are presented that demonstrate how industries like energy, fashion, travel, and healthcare have benefited from implementing big data analytics infrastructure solutions.
The Mott Foundation’s 2012 Annual Report examines the phenomenal growth of the community foundation field as well as Mott’s long-standing commitment to its spread and vitality. Timed for release as the field begins a year-long celebration in 2014 of the 100th anniversary of the community foundation movement, the publication includes a narrative section that describes Mott’s contributions to the field, our current focus and the lessons learned over the years.
Pitt County Diabetes Prevention ProgramBrenna Kirk
This document advertises a diabetes prevention program run by the Pitt County Health Department. The program features group sessions starting in June guided by a trained coach to help participants decrease their risk of developing type 2 diabetes by almost 60% through improving food choices, increasing physical activity, and losing 10% of their body weight. Interested individuals should call the program coordinator Joan Mansfield at (252) 902-2361 to learn more.
This document discusses the educational uses of various online tools and platforms. It outlines how social networking can connect people globally and facilitate collaboration and sharing of educational content. Social bookmarks are described as a way to organize websites and share information with online communities. Games and MMORPGs are highlighted as being interactive and engaging for visual learners when structured with game elements like points and quests. The document also expresses surprise at how games can effectively support active and visual learning by keeping users strategically engaged.
Reporte Bolsa Diario del 24 de junio del 2015Grupo Coril
Cierre de Mercados/BVL
Los índices de la Bolsa de Valores de Lima cerraron con desempeño mixto (SP/BVL LIMA 25, -0.2%; SP/BVL GEN, +0.5%; SP/BVL SEL, +0.3%), en una jornada marcada por la caída en las acciones globales ante la incertidumbre persistente en Grecia luego de que los acreedores rechazaran las últimas propuestas del gobierno heleno.
Los sectores que lideraron la sesión fueron Minería (+1.4%) y Servicios públicos (+1.0%), mientras que los sectores Industrial (-0.5%) y Consumo (-0.1%) disminuyeron.
Las acciones más ganadoras fueron: Enersur (ENERSUC1), que aumentó en 2.86% y cerró en S/. 9.00; Southern Copper Corporation (SCCO), que avanzó en 2.38% y cerró en US$ 31.00, y Telefónica del Perú (TELEFBC1), que subió en 2.17% y cerró en S/. 1.88.
Las acciones que más disminuyeron fueron: SIDERPERU (SIDERC1) que retrocedió en 2.63% y cerró en S/. 0.185; ADR Telefónica (TEF) que cayó en 2.34% y cerró en US$ 14.60; y Scotiabank (SCOTIAC1), que se redujo en 2.29% y cerró en S/. 23.50.
En la sesión se negociaron S/. 29.73 millones en 275 operaciones. Las acciones con mayor número de negociaciones fueron: Minera Milpo (MILPOC1) con 21 operaciones; Cementos Pacasmayo (CPACASC1) con 18 operaciones; y Tahoe Resources (THO) con 18 operaciones.
This document recounts the traditional Christmas carol "The Twelve Days of Christmas". It lists the gifts received each day from the first to the twelfth day, including a partridge in a pear tree, two turtle doves, three French hens, four calling birds, five golden rings, six geese a-laying, seven swans a-swimming, eight maids a-milking, nine ladies dancing, ten lords a-leaping, eleven pipers piping, and twelve drummers drumming. It concludes by listing all the gifts cumulatively received over the twelve days of Christmas.
ADU Ceative Design Marketing Campaign PresentationSyed Akbar Raza
The document outlines two creative design campaigns for Abu Dhabi University's Dubai campus - one targeted towards parents and one towards students. The parents campaign's concept is "Best Education, Best Investment" and focuses on investing in a child's education. The student campaign's concept is "Hello Dubai! Scan the Future" and uses the QR code as inspiration to help students easily find the right educational destination in Dubai. Both campaigns would utilize newspaper ads, billboards, online banners, brochures and leaflets to promote Abu Dhabi University.
The document provides an overview of web services and related technologies including JAXB, SOAP, WSDL, XML-RPC, and SOAP. It defines key concepts such as service description, discovery, and invocation. It describes the SOAP envelope and how SOAP messages are exchanged over HTTP. It also summarizes WSDL elements and how WSDL is used to describe web service interfaces, bindings and endpoints.
Este documento resume los síntomas y tratamientos más comunes del cáncer. Explica que el cáncer es una de las enfermedades más comunes y causas de muerte, y que su detección temprana es clave para el tratamiento. Los síntomas más comunes incluyen fiebre, dificultad para respirar, dolores y lesiones. El tratamiento puede incluir cirugía para extirpar el tumor, aunque a veces conduce a la muerte. La detección temprana aumenta las posibilidades de tratar el cáncer exitosamente.
EFECTOS DE LOS CAMPOS MAGNETICOS ESTATICOS Y PULSADOS SOBRE LA FORMACION OSEAJuan Carlos Munévar
Este documento investiga los efectos de los campos magnéticos estáticos (SMF) y pulsados (PMF) sobre la formación ósea. Los resultados mostraron que los SMF promueven la diferenciación de los osteoblastos y aumentan la mineralización ósea. Los SMF y PMF estimulan la formación ósea y pueden mejorar el movimiento dental ortodóntico al influir en la reabsorción y aposición ósea.
La enfermedad de von Willebrand (EvW) es el trastorno hemorrágico hereditario más común, causado por defectos en el factor de von Willebrand (FvW) que ayuda a la coagulación de la sangre. La EvW afecta aproximadamente al 1% de la población mundial y se caracteriza por sangrados prolongados o espontáneos. El diagnóstico se realiza mediante pruebas de laboratorio que miden los niveles de FvW, y el tratamiento incluye terapias para aumentar los niveles de FvW
El documento describe las causas y características del cáncer oral. Resume que el cáncer oral puede afectar diferentes partes de la boca y que las mutaciones genéticas que provocan un control anormal del crecimiento celular son la causa fundamental. Generalmente se requiere la acumulación de múltiples mutaciones para que se desarrolle el cáncer, y factores ambientales como el tabaquismo, el alcohol y algunos productos químicos aumentan el riesgo de padecerlo.
This document analyzes the popularity and effectiveness of promotional products versus other forms of advertising. It summarizes the results of a global study conducted with over 100,000 consumers. The study found that promotional products have high ownership rates around the world. In the US, t-shirts were the most commonly owned product at 58%, followed by drinkware at 53% and writing instruments at 50%. Internationally, t-shirts and caps/headwear were also very popular. The document concludes that promotional products provide excellent brand exposure and impressions at a lower cost than traditional advertising methods.
This document analyzes the popularity and effectiveness of promotional products versus other forms of advertising. It summarizes the results of a global study conducted with over 100,000 consumers. The study found that promotional products have high ownership rates around the world. In the US, t-shirts were the most commonly owned product at 58%, followed by drinkware at 53% and writing instruments at 50%. Internationally, t-shirts and caps/headwear were also very popular. The document concludes that promotional products provide excellent brand exposure and impressions at a lower cost than traditional advertising methods.
This document analyzes the popularity and effectiveness of promotional products versus other forms of advertising. It provides data from a survey of over 100,000 consumers in the United States about their ownership and impressions of various promotional items. The top three most commonly owned products are t-shirts, drinkware, and writing instruments. The document also examines which products have the greatest impact and influence on consumers in different states and demographics. It finds that promotional products generate positive feelings and have high brand recall rates, making them a cost-effective advertising channel.
Global Advertising Specialties Impression Study - 2014 Edition
A cost analysis of promotional products versus other advertising media released at the 2014 ASI Power Summit.
The J Paul Company http://www.jpaulco.com
Big data analytics infrastructure for dummiesLuke Farrell
This document discusses infrastructure for big data analytics. It covers topics like the need for scalable, parallel processing infrastructure to handle large volumes and varieties of data at high velocities. It also discusses components of infrastructure like servers, storage, and system software from IBM that can meet requirements for speed, availability, and access. Several use cases are presented that demonstrate how industries like energy, fashion, travel, and healthcare have benefited from implementing big data analytics infrastructure solutions.
The Mott Foundation’s 2012 Annual Report examines the phenomenal growth of the community foundation field as well as Mott’s long-standing commitment to its spread and vitality. Timed for release as the field begins a year-long celebration in 2014 of the 100th anniversary of the community foundation movement, the publication includes a narrative section that describes Mott’s contributions to the field, our current focus and the lessons learned over the years.
This document appears to be a business plan for a company called MOD Designs that produces customizable, multi-functional furniture pieces designed for small urban living spaces. The business plan outlines MOD Designs' mission, vision, values, target market of young adults living in studio apartments in cities, product details, competition, management structure, marketing strategy, and financial projections. The core product is a furniture set that converts between a couch, chairs, coffee table, dining table, bench seats, and bed to efficiently utilize limited space.
This document provides an integrated marketing communications plan to address binge drinking among 18-24 year olds. The plan includes secondary and primary research findings which identify the target market as "SLICKs" (Socially Linked, Image Conscious, Key holders to the Future) and further segment them into three types of "Party Animals" - Monkeys, Sheep, and Turtles. The primary target is the Sheep, who are social drinkers influenced by their peers. The goal is to shift the social perception of binge drinking and influence the Sheep to discourage dangerous drinking. The plan includes objectives, insights on binge drinking behaviors, and proposed strategies for digital, traditional, and promotional initiatives.
The document outlines a marketing campaign for a campus popcorn shop called The Kettle Corner. It details the strategy, research, creative executions including ads and events, and media flowchart. Ads will include window stickers, posters, and t-shirts filled with popcorn tokens that will be given away at events to promote the shop's ability to satisfy student cravings and needs with its variety of popcorn products.
My portfolio includes print and digital design, writing/editing, branding, and integrated marketing. Software: Adobe InDesign, Illustrator, Photoshop, Acrobat.
The document discusses leveraging the power of social media in insurance business. It notes that 60% of Facebook friends and 79% of Twitter followers are more likely to buy brands recommended by their friends or followers on social media. It emphasizes that insurance professionals must learn to use social media effectively to connect with customers. The document then provides a 10-step approach to leveraging social media: 1) define goals and mission; 2) understand customer demographics; 3) listen to customer concerns; 4) build relationships with influencers; 5) collaborate with partners; 6) engage and entertain customers; 7) gather customer feedback; 8) empower customers; 9) evaluate metrics; and 10) create a social media plan. The overall approach
This document outlines the top 10 best practices in HR management for 2012. It discusses key issues HR managers need to address such as healthcare, paid leave initiatives, ethics, social media, environmental responsibility, workplace wellness, classifying employees, retirement of baby boomers, identity theft, and communications. Regarding healthcare, it notes the major provisions affecting employers in 2012 include new summary of benefits requirements, quality of care reporting, and health insurance administration changes taking effect in 2013.
This document outlines the top 10 best practices in HR management for 2012. It discusses key issues HR managers need to address such as healthcare, paid leave initiatives, ethics, social media, environmental responsibility, workplace wellness, classifying employees, retirement of baby boomers, identity theft, and communications. Regarding healthcare, it notes reforms taking effect through 2018, including new reporting requirements in 2012-2013 and the individual mandate and employer provisions beginning in 2014.
Top 10 Best Practices for Human Resources in 2012aaronsedwards
This document outlines the top 10 best practices in HR management for 2012. It discusses key issues HR managers need to address such as healthcare, paid leave initiatives, ethics, social media, environmental responsibility, workplace wellness, classifying employees, retirement of baby boomers, identity theft, and communications. Regarding healthcare, it notes reforms taking effect through 2018, including new summary of benefits requirements in 2012, quality of care reporting in 2012, and the individual mandate and employer penalties beginning in 2014.
This document provides guidance on how to create an effective ebook to showcase one's expertise. It discusses how ebooks can be used to generate leads, gain positive press, establish expert status, and accelerate sales pipelines. While ebooks can be a powerful marketing tool when done well, the document cautions that they may not be suitable for all organizations and provides tips on determining whether an ebook makes sense. It aims to help readers utilize their knowledge and skills to create compelling content through an ebook that will engage customers and lead to new business opportunities.
AAF NSAC District 6 Northwood University chapter plans bookNuJules
The document outlines a marketing campaign created by Northwood Advertising to combat binge drinking among 18-24 year olds by changing the social perception of the behavior. It analyzes research on drinking habits, identifies the target market segments of "Monkeys," "Sheep," and "Turtles," and determines that focusing the campaign messaging on influencing the "Sheep" segment will be most effective at tipping social norms. The campaign will be implemented through digital media, promotions, and work with an existing alcohol awareness program.
This is the final product our team produced for the competition. Much of the creative explainations were written by me directly. Our team got 1st place in the regionals.
The document outlines a marketing campaign created by Northwood Advertising to combat binge drinking among 18-24 year olds by changing the social perception of the behavior. It analyzes research on drinking habits, identifies the target market segments of "Monkeys," "Sheep," and "Turtles," and determines that focusing the campaign messaging on influencing the "Sheep" will be most effective at tipping social norms.
The document outlines Northwood Advertising's campaign plan to address binge drinking among 18-24 year olds by changing the social perception of binge drinking from acceptable to negative. It analyzes research on drinking behaviors, identifies the target market segments of "Monkeys," "Sheep," and "Turtles," and selects "Sheep" as the primary target due to their potential to influence others once their perception is changed. The goal is to shift social norms by making moderate drinking seem more attractive than binge drinking.
2. contents.......................................................................................................................................................02
Mental wellbing & Mental disorders...................................................................................................03
Poster...........................................................................................................................................................04
Roll Up Design.............................................................................................................................................05
Leaflet / Booklet Design...............................................................................................................................06/7
Pop Up Design.............................................................................................................................................08
Website Design............................................................................................................................................09
Giveaways Design.......................................................................................................................................10
Anti-stigma................................................................................................................................................11
Poster...........................................................................................................................................................12
Roll Up Design.............................................................................................................................................13
Leaflet / Booklet Design...............................................................................................................................14/15
Website Design............................................................................................................................................16
Giveaways Design.......................................................................................................................................17
Depression................................................................................................................................................18
Poster...........................................................................................................................................................19
Roll Up Design.............................................................................................................................................20
Leaflet / Booklet Design...............................................................................................................................21/22
Website Design............................................................................................................................................23
Giveaways Design.......................................................................................................................................24
Anxiety.......................................................................................................................................................25
Poster...........................................................................................................................................................26
Roll Up Design.............................................................................................................................................27
Leaflet / Booklet Design...............................................................................................................................28/29
Website Design............................................................................................................................................30
Giveaways Design.......................................................................................................................................31
3. Mental wellbeing &
Mental disorders
Please note that all pictures are reference only and we will do photography or buy hi-res picturs for the fnal designs with local models, once the design is approved.
Page 3
4. Project: Mental Health Promotion Campaign
Client: HAAD
Item: Poster Size: 50 x 70 cm
Mental Wellbeing & Mental disorders
Page 4
11. Page 11
Anti-stigma
Please note that all pictures are reference only and we will do photography or buy hi-res picturs for the fnal designs with local models, once the design is approved.
12. Page 12
Project: Mental Health Promotion Campaign
Client: HAAD
Item: Poster Size: 50 x 70 cm
Anti-stigma
17. Project: Mental Health Promotion Campaign
Client: HAAD
Item: Mouse pad, Mug & USB (Educationl/promotion giveaways)
Anti-stigma
Page 17
18. Depression
Please note that all pictures are reference only and we will do photography or buy hi-res picturs for the fnal designs with local models, once the design is approved.
Page 18
19. Project: Mental Health Promotion Campaign
Client: HAAD
Item: Poster Size: 50 x 70 cm
Depression
Page 19
24. Project: Mental Health Promotion Campaign
Client: HAAD
Item: Mouse pad, Mug & USB (Educationl/promotion giveaways)
Anti-stigma
Page 24
25. Anxiety
Please note that all pictures are reference only and we will do photography or buy hi-res picturs for the fnal designs with local models, once the design is approved.
Page 25
26. Project: Mental Health Promotion Campaign
Client: HAAD
Item: Poster Size: 50 x 70 cm
Anxiety
Page 26