This document discusses gender inequality in sports. It notes that while one argument for unequal pay between male and female athletes is that women's sports generate less revenue, this is partly because women's sports receive far less marketing and media coverage. For example, ESPN devotes only 5.7% of its sports media coverage to women's sports. If female athletes were given more opportunities to promote their sports and have their accomplishments highlighted in news programs, it could significantly increase interest and revenue in women's sports. Currently, the lack of equal opportunities contributes to ongoing gender inequalities in sports.