Strategic (planning)
Creation is half of it...
Promotion...
Relevant...
Consistent...
Profitable...
Fastest growing form of marketing...
Most effective form of advertising...
- unique angle, research, insight no one else is talking about...
- Promotion can be paid, like in the example above... Only 1,000 people would have been reached organically on Facebook, with 9,000 being reached through sponsoring the post...
-Content itself can have built in promotion (linking out to other good resources, writing an article with experts
- reach out to bloggers who shared similar content...