2. A. Established in 1963, Gits pioneered the
convenience food segment in India. Since
inception our quality policy, as set by the
founder, is simple and valuable “We will not sell
what we don’t relish ourselves.”
B. We are not just the pioneers in introducing pre-
packaged foods but we are also amongst the first
Food Product manufacturing companies in India
to obtain ISO 9001-2008 (Quality standard) ISO
220000 (Food safety). The best testimonial to our
quality and reliability however, is the rapidly
growing family of Gits loyal consumers around
the world.
3. Founded in 1963 by H.Z. Gilani and A.K.Tejani.
Name : Gits=Gilanis+tejanis
4.
5.
6. To identify the different competitor's of GITS in Birbhum district.
Increase in market power over supplier and downstream market
channels.
Increase market visibility selling at more outlets give more market
visibility of the product which gives higher product recognition and
brand value of the product.
7. Vision
Being an innovative & technology driven company consistently
delivering world class Products. Ensuring best consumer satisfaction
through continuous value added service provided by highly
professional and committed team.
Mission
We shall increase our turnover by 100% in the next five year.
8. A. Data collection…
1.Primary source
A. Consumers B. Shop
2. Secondary source
A. Website- www.gitsfood.com
B. Research Instrument…
1. Questionnaire 2. Personal Interview
9. The company have good reputation which was enhanced so far
where I worked in my summer internship programmer. The expansion
of the GITS company is possible by presence of the brand in the
outlets .
I had done my marketing plan to get the productive results for this
company .The sales have been increased due to the good relation with
the customer’s for the better satisfaction in terms of quality ,taste
,reasonable prices of the product.
The betterment of the sales activates came to result in a good
acceptance of dhoka ,khochuri ,and gulab jamun.
13. AREA –(District of Birbhum )like
Rampurhut,Sainthia,Suri,Dubrajpur,Muraroi,Nalhati etc.
1. The product meets the need and expectation of the customer
regarding quality?
Your opinion-If you speak about quality it is a genuine
quality but the price is costly.
2. The distribution channel is perfect ?
Your opinion-Delivery of the products was not sufficient for
the reach to the customer’s but the delivery channel
activated in a efficient manner gradually .
14. The training was for shorter period of time that is why
it was not possible to carry out a detail study.
Behavior of many retailers was not co-operative.
The company should also increase the distributor
availability to attract more customers.
15. During the course of the project I realized that the customer willingly
answered the close end question. From the analysis of the data
collected and from the experience I have reached the following
conclusions.
Gits brand portfolio is most popular amongst its users mainly because
of taste, Quality and Brand. Thus it should focus on good taste so that
it can capture the major part of the market.
We also came to the conclusion that visibility affects the sales in a
very special way. After acquiring a new customer, there is lot of
importance to retain Demand eventually build relationship
transforming into long term monetary gains.
