An organic food entrepreneur started a blog and online store called i2cook.com to sell homemade organic peanut butter, pink mustard, and other products. The vision is to grow transactions from 30 to 1000 per month in six months. Challenges include ensuring consistent product quality and reducing payment processing commissions. The entrepreneur is seeking advice on investments.

1. www.i2cook.com
A 100% organic store, selling unique packaged products across
India.
Vision: Move from 30 to 1000 transaction a month within the
next six months.

2. I am..
An Architect turned food blogger, an entreprenuer, organic
food promoter, teacher for the mentally challenged,
proprietor of i2cook, manufactures organic food products
like peanut butter, pink mustard and has set up an organic
store called i2cook.com.

3. My business
i2cook started from
a blog
selling homemade
products
a processing centre
for organic food
a dot com site.
Opening
up a brick
& mortar
store to
test the
market
Selling
through
the blog
Setting up
the online
store
Waiting
for the
first
customer
Getting
the
payment
gate way
up
Sorting
products
& logistics
Setting up
reach
across
India
through
courier
service
SEO &
customer
service

4. Traction so far
Setting up
the store
Reach
across
India
Breakeven

5. My challenge
Procurement:
consistency in
quality
Getting service
from larger
companies
Increasing
transactions

6. My questions to Sumant
•You have invested in a lot of payment systems and I
would like to know why the commission charges are so
high?
•I have seen some investments in a few undeserving
companies where the founders are ex communicated.
Does this not make life more miserable for entrepreneurs
in India?
•What will compel you to invest in my project? 

7. You can reach me on..
• megha@i2cook.com
• 9833810711
• www.i2cook.com
• Blogs @ www.i2cook.wordpress.com