Bollywood films have become hugely popular globally, especially in South Asia, Africa, and other regions. They are regularly broadcast on TV channels in many countries. Indians first arrived in South Africa as slaves in the 1600s, and later as indentured laborers, traders, and professionals. Indian diaspora communities also emerged across Africa starting in the 1860s, working on infrastructure projects like railways. Indian cinema has played a large role in connecting diaspora communities to Indian culture through familiar themes, music, and depictions of society. Case studies found that young people in the Kenyan Indian diaspora feel pride in and connections to India through watching Bollywood films, which have taught them about traditions and society despite being many generations
Africa is a big continent with different cultures. Check out the many African Fashion styles that are an absolute must in every wardrobe.
Fashion is one of the most interested subjects in the world.
There are different clothes worn in different cultures and by different people in different regions of the world.
This is the presentation used in a Conversation Club class about "Cultural expressions", the lesson plan that complete it can also be found in this profile
African dresses and their designers have been embraced by western fashion due to their creativity and sophistication, which have been introduced by many great African designers.
Paper no 15 : mass communication and media studies Topic : development of I...Amit Makvana
in this presentation i try to written about the indian cinema. how indian cinema developed in india that period and that contemporary movies genre i try to put in this my presentation.
Soft Power, Public and Cultural Diplomacies
3. Joseph Nye, who famously coined the phrase “soft power”, defined it as “the ability to attract people to our side without coercion”. In his book Soft Power, he suggested three main sources for a country’s soft power: “its culture, its political values, and its foreign policies”. In contemporary international relations the primacy of communicating a favorable image of a country, involving both state and non-state actors and networks, is mostly important (Joseph S. NYE 2005). Mr. Alan K. Herrikson in his discussion papers in Diplomacy referred to various definitions of Public Diplomacy. A definition offered in March 1966 by Dean Gullion, public diplomacy is the means by which governments, private groups and individuals influence the attitudes and opinions of other peoples and governments in such a way as to exercise an influence on their foreign policy decisions. According to Lord Carter of Coles, Public Diplomacy emphasize the need for two-way or interactive communication. The Report of The Public Diplomacy Council, based at the School of Media and Public Affairs of George Washington University, Washington, DC term ‘Public diplomacy seeks to promote the national interest and national security of a country through understanding, informing and influencing foreign publics and broadening dialogue between citizens and institutions of the two countries and their counterparts. Public diplomacy is practiced through tools including holding of lectures, seminars, academic programs, Journalists exchange programs, scholarships to media persons of host country, establishment of cultural centers and libraries, book translation programs, Research grants, language study, co-opting legislators, community leaders, decision-makers in ministries and other organizations, and key religious and political leaders of the host country. One essential element of soft power is cultural diplomacy. Cultural diplomacy is a set of activities undertaken by a country of the origin directly or through its diplomatic missions to promote of foreign policy objectives by introducing its cultural assets in the host country. In practice, cultural diplomacy includes promoting national culture and cultural identity and values and national language in the host state, negotiating international treaties on cultural cooperation, and supporting and keeping up contacts with expatriate communities in the host state. It also covers education, science and technology, sports, arts and literature, archives and heritage, etc. However, the structure, as well as the overall intensity of the cultural-diplomatic activities may vary depending on the state and its foreign policy priorities and ambitions (Pajtinka 2014).
100 years of Indian Cinema muse is a much awaited, long anticipated film movement taking place in the history of 100 years of Indian Cinema.
It is a movement with many firsts- a first public interest initiative that analyses and gives introspection about the impact of Indian Cinema on the society, people and the world in 100 years.
Africa is a big continent with different cultures. Check out the many African Fashion styles that are an absolute must in every wardrobe.
Fashion is one of the most interested subjects in the world.
There are different clothes worn in different cultures and by different people in different regions of the world.
This is the presentation used in a Conversation Club class about "Cultural expressions", the lesson plan that complete it can also be found in this profile
African dresses and their designers have been embraced by western fashion due to their creativity and sophistication, which have been introduced by many great African designers.
Paper no 15 : mass communication and media studies Topic : development of I...Amit Makvana
in this presentation i try to written about the indian cinema. how indian cinema developed in india that period and that contemporary movies genre i try to put in this my presentation.
Soft Power, Public and Cultural Diplomacies
3. Joseph Nye, who famously coined the phrase “soft power”, defined it as “the ability to attract people to our side without coercion”. In his book Soft Power, he suggested three main sources for a country’s soft power: “its culture, its political values, and its foreign policies”. In contemporary international relations the primacy of communicating a favorable image of a country, involving both state and non-state actors and networks, is mostly important (Joseph S. NYE 2005). Mr. Alan K. Herrikson in his discussion papers in Diplomacy referred to various definitions of Public Diplomacy. A definition offered in March 1966 by Dean Gullion, public diplomacy is the means by which governments, private groups and individuals influence the attitudes and opinions of other peoples and governments in such a way as to exercise an influence on their foreign policy decisions. According to Lord Carter of Coles, Public Diplomacy emphasize the need for two-way or interactive communication. The Report of The Public Diplomacy Council, based at the School of Media and Public Affairs of George Washington University, Washington, DC term ‘Public diplomacy seeks to promote the national interest and national security of a country through understanding, informing and influencing foreign publics and broadening dialogue between citizens and institutions of the two countries and their counterparts. Public diplomacy is practiced through tools including holding of lectures, seminars, academic programs, Journalists exchange programs, scholarships to media persons of host country, establishment of cultural centers and libraries, book translation programs, Research grants, language study, co-opting legislators, community leaders, decision-makers in ministries and other organizations, and key religious and political leaders of the host country. One essential element of soft power is cultural diplomacy. Cultural diplomacy is a set of activities undertaken by a country of the origin directly or through its diplomatic missions to promote of foreign policy objectives by introducing its cultural assets in the host country. In practice, cultural diplomacy includes promoting national culture and cultural identity and values and national language in the host state, negotiating international treaties on cultural cooperation, and supporting and keeping up contacts with expatriate communities in the host state. It also covers education, science and technology, sports, arts and literature, archives and heritage, etc. However, the structure, as well as the overall intensity of the cultural-diplomatic activities may vary depending on the state and its foreign policy priorities and ambitions (Pajtinka 2014).
100 years of Indian Cinema muse is a much awaited, long anticipated film movement taking place in the history of 100 years of Indian Cinema.
It is a movement with many firsts- a first public interest initiative that analyses and gives introspection about the impact of Indian Cinema on the society, people and the world in 100 years.
Bangladesh and India has rich history in folk songs. It has is own tone and lyrics. Present folk song's opportunities are losing. Now a days folk songs are mixed with new modern songs. Impotence, instruments and present statistics is provided in the power point presentation
2. Global Bollywood
• Bollywood is the signature for
popular cinema of Mumbai (India). It
has become a critical motto in the
vocabulary of universal South Asian
popular culture.
• Bollywood films are viewed in all of
South Asia, Africa, South America,
Eastern Europe, Russia
• TV channels in Indonesia, Singapore, Malaysia,
Thailand, Egypt, Algeria, Morocco and many other
Afro-Asian countries provide a good dose of
Indian cinema, often half-a-dozen films in a day
3. History of Indian diaspora in Africa
South Africa
• Indians have been in South Africa since 1653.
• The Dutch merchants sold Indians as slaves to the then Dutch Cape colony.
• Primarily laborers worked in plantations Banning of slavery (1883-1834) by
British Empire
• Laborers signed 5 year bond (Kalapani)
• Worked in Railways, dockyards, coalmines, municipality services and as
domestic help
• Gujarati traders followed and set up shops and businesses which were very
successful
• Teachers, accountants, priests, lawyers and professionals arrived, mostly
from Gujarat
4. History of Indian diaspora in Africa
Other Countries of Africa
• Kenya, Uganda, Tanzania, Zimbabwe, Zambia, Botswana, Nigeria
• Indian’s in other parts of Africa have been there since 1860s with the export
of over 30,000 Indians - mostly Sikhs from the Punjab - on three year
contracts to provide labor for various public works.
• Railway tracks from Kenya to Uganda.
• The Sikhs were joined by large number of free emigrants, both Hindu and
Muslims, mainly from the Gujarat coast
• Since the 1970s-80s onwards, Indian professionals began heading towards
the more flourishing countries like Botswana and Nigeria.
5. History of Indian diaspora in Africa
Movie poster
Indian laborers working on Railway tracks
6. The Cultural perspective of the Indian
Diaspora
• The diverse Indian diaspora – Ethnic, linguistic and religious diversity
• Diaspora, carried with them the rich traditions of harmonizing different
customs, practices, values and beliefs
• Gujarati diasporic community in south Africa has still connections with India
through exchange of goods signs and symbols.
• Average Indian diaspora from middle class is distant and have no
connections with Indians in India
• The true signs of ethnicity lie in local religious practices and institutions,
food habits, and cultural preferences of their parents and older people.
7. Role of Indian Cinema
• Indian cinema reached Africa in early 1950’s
• Instant connection to India
• Even the locals adhered to these movies - because many issues like arranged
marriages, struggle for independence, importance of honor, family name,
morality, fight against exploitation of poor was integral to their society also
• Indian film music – Orchestra, wedding functions
• Bandiri singers, who are Hausa musicians in Nigeria, take Indian film tunes and
change the words to sing songs praising Prophet Mohammed. (Larkin, 2005).
8. Case study
• Pilot semi in - depth interviews through skype
and telephone with 12, 18-24 years old Indian
diaspora youths in Kenya
9. Case study - 1
• Shamit Shah- Born in Kenya
- 23 years old
- Studying medicine in UK
- 3 generations in Kenya
- Loves watching Hindi movies – mostly with family
“Indian movies have brought me closer to my culture, I relate to
India more and would like to visit it one day”
“Movies like Chak De India, Gadar and Border make me feel extremely
patriotic”
10. Case study - 2
• Anisha- Born in Kenya
- 18 years old
- Student
- 4 generations in Kenya
• ““I feel proud to be associated with India and some of the films
released do depict the inner workings of Indian society, rather than
simply song and dance as people usually stereotype Bollywood.”
“
11. Case study - 2
• Vikram Solanki - Born in Kenya
- 21 years old
- Student
- 3 generations in Kenya
• “India is a good place to invest in and for tourism.”
• “ Indian traditions and culture are portrayed through movies and I
learnt a lot about India”
12. Kuch Kuch Hota Hai
• The movie released in SA in 1998
• Initially screened in one of the small screens in
Durban
• Movie released in major halls after 2 months with
subtitles.
• Sold out for next 6 months
• The setting of the film is completely Americanized.
The culture of rock, hip-hop attires, beach
volleyball, basketball.
• The film celebrates the romantic love and clean
relationship between individuals. There is no sex,
no pressure and no violence.
• The movie shows India in a pure fantasy space
where dirt and lower classes do not exist
Editor's Notes
To view this presentation, first, turn up your volume and second, launch the self-running slide show.