Engagement with magazines is difficult to define but important. Magazines engage readers in trusted, intimate ways as a friend. People read magazines for inspiration, guidance, and a sense of status. Though magazines are only read for a few minutes per day, readers spend focused attention and return to magazines multiple times, reading each issue for around 15 minutes over 6 readings. Magazines engage readers more than other media and improve both the media and advertising experience. Magazine advertising also has more positive drivers of credibility and trust compared to other media.
Doing Marketing in a Digital World - Digital Surrey November 2011Wild Orange Media Ltd
This document discusses the rise of digital marketing and social media. It notes that something big is happening as society has become more digital and connected online. It provides statistics on social media usage and outlines how marketers need to understand digital society and social psychology to effectively engage customers in the new media landscape. The document recommends that marketers invest in social leadership, tools, listening, and creating remarkable content in order to converse with customers rather than just shouting at them through traditional advertising.
1) Magazine readership and usage has grown more than any other media except the internet over the past five years, especially among younger adults ages 18-34.
2) Magazines outperform top primetime TV shows among all major demographics and are most effective throughout the consumer purchase funnel, generating more brand awareness and purchase intent.
3) Magazines are the most cost-effective media for advertisers, with the lowest costs per impact and costs per person reached compared to television and online media.
4) Magazines are the #1 media to influence consumers to start an online search and best complement the internet in reaching social network users. Magazine digital initiatives have grown substantially each year.
The document contains repeated advertisements for various companies and their products, including Coimbra Industry warning about safety risks, PPC Cement promoting increased concrete from cement bags, New Bespoke Furniture about closet organization, Garden Furniture about outdoor furniture, and Histor Paints and their paint colors. The document cycles through promoting these different companies and their products or messages.
The document lists various advertising campaigns for different brands and companies created by advertising agencies around the world. Some of the campaigns mentioned include Clinique lashes campaigns by agencies in Shanghai, Bangkok, and Buenos Aires, as well as campaigns for Harvey Nichols, Pictionary, Greenpeace, and Bund by agencies located in Dubai, Malaysia, Hong Kong, and Berlin respectively.
The document discusses several issues related to conservation efforts by the World Wildlife Fund (WWF), including preventing extinction, stopping wildlife crime, promoting planet sustainability, avoiding exotic animal souvenirs, recycling, and living in harmony with nature. It contains repeated messages around extinction being irreversible, stopping criminals from profiting from animals, maintaining a living planet for future generations through responsible consumption and waste reduction, and recognizing humanity's interconnectedness with the natural world.
Doing Marketing in a Digital World - Digital Surrey November 2011Wild Orange Media Ltd
This document discusses the rise of digital marketing and social media. It notes that something big is happening as society has become more digital and connected online. It provides statistics on social media usage and outlines how marketers need to understand digital society and social psychology to effectively engage customers in the new media landscape. The document recommends that marketers invest in social leadership, tools, listening, and creating remarkable content in order to converse with customers rather than just shouting at them through traditional advertising.
1) Magazine readership and usage has grown more than any other media except the internet over the past five years, especially among younger adults ages 18-34.
2) Magazines outperform top primetime TV shows among all major demographics and are most effective throughout the consumer purchase funnel, generating more brand awareness and purchase intent.
3) Magazines are the most cost-effective media for advertisers, with the lowest costs per impact and costs per person reached compared to television and online media.
4) Magazines are the #1 media to influence consumers to start an online search and best complement the internet in reaching social network users. Magazine digital initiatives have grown substantially each year.
The document contains repeated advertisements for various companies and their products, including Coimbra Industry warning about safety risks, PPC Cement promoting increased concrete from cement bags, New Bespoke Furniture about closet organization, Garden Furniture about outdoor furniture, and Histor Paints and their paint colors. The document cycles through promoting these different companies and their products or messages.
The document lists various advertising campaigns for different brands and companies created by advertising agencies around the world. Some of the campaigns mentioned include Clinique lashes campaigns by agencies in Shanghai, Bangkok, and Buenos Aires, as well as campaigns for Harvey Nichols, Pictionary, Greenpeace, and Bund by agencies located in Dubai, Malaysia, Hong Kong, and Berlin respectively.
The document discusses several issues related to conservation efforts by the World Wildlife Fund (WWF), including preventing extinction, stopping wildlife crime, promoting planet sustainability, avoiding exotic animal souvenirs, recycling, and living in harmony with nature. It contains repeated messages around extinction being irreversible, stopping criminals from profiting from animals, maintaining a living planet for future generations through responsible consumption and waste reduction, and recognizing humanity's interconnectedness with the natural world.
This document discusses magazines in Ireland and their value. It notes that magazines have trusted brands and provide credible, informed content. Research shows that both editorial content and advertisements are well-received in magazines and can influence consumer behavior. While magazines and websites are complementary, magazines provide long-form content. Magazine publishers are expanding into related areas like events and exhibitions to engage readers.
Magazines engage readers in various ways such as acting as a trusted friend or spurring inspiration. Readers spend focused time with magazines, returning to read issues multiple times. Research shows that engaged readers pay more attention to content and advertising in magazines compared to other media like television. Magazines are especially effective at reaching influential readers and are seen as the best source of information on topics like beauty and fashion. While digital opportunities exist, the core content of magazines allows them to continue engaging readers both in print and online.
Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use. The document discusses how listening to music, buying music, and distributing music have changed over time due to technological developments such as convergence, miniaturization, Web 2.0, and the long tail theory. These changes have affected magazines and their readership as more people access information online through blogs, social media, and e-magazines rather than print magazines. The final pages discuss how the music press also needs to adapt to reach younger audiences who discover music through social media and streaming rather than magazines.
Social Software and Publishers - Gavin Bell - O'Reilly Tools of Change 2007Gavin Bell
A talk at the O'Reilly Tools of Change for Publishers conference. I spoke about social software and how to make it work for book publishers, summng up with a core list of activities publishers need to do to engage their readers better.
While technology is increasing access to media online, magazines may still have a future both as a physical product and online. While readership of magazines among an international elite audience has remained stable despite growth in internet usage, consumption of media is shifting towards accessing it whenever and wherever wanted online or digitally. However, print is not seen as entirely threatened and having an online component is important, as seen with newspapers expanding to digital formats. Some magazine genres like those for teenagers have decreased in sales as their content moves online, but other categories like adult magazines are increasing.
The document discusses the future of magazines in a changing multimedia world. It notes that while new media are often predicted to kill existing media, consumers integrate multiple media into their daily lives. Magazines will remain relevant by allowing customization, addressing consumer needs for inspiration and discovery beyond just information, and facilitating passionate communities across platforms. The tactile nature of magazines also remains important to readers. The magazine industry can succeed by leveraging their trusted brands across multiple platforms and channels.
This document discusses the concept of "CultureCasting" and how brands can build meaningful connections with consumers. It argues that brands should focus on empowering culture and fostering conversations, rather than disrupting. A story is told of a car dealership owner, Dan, who increased sales significantly by connecting with his local community through events that brought people together around shared interests. The document advocates that brands provide "social nutrition" by doing good and collaborating with communities in order to form real relationships with consumers.
The document summarizes the process of creating a new music magazine. It discusses using forms and conventions of real magazines, representing social groups through the magazine content and design, choosing a media institution to distribute the magazine, targeting the audience of 17-25 year old clubgoers, attracting the audience through music genre and color choices, learning technologies like Photoshop and Prezi through constructing the magazine, and overall progression from the preliminary task to the final product.
The powerful relationship between readers and their favourite magazinesmagazinespuntnl
This document summarizes research on the powerful relationship between readers and their favorite magazines. It finds that readers choose magazines that connect with their personal interests and personalities, developing emotional attachments. This results in a close, personal relationship where the reader feels a sense of ownership and sees the magazine as an informed friend. Advertisers also benefit from this relationship, as readers are receptive to ads in magazines and the exclusive reader experience provides opportunities for advertisers to connect with consumers. Overall, the research shows magazines are uniquely able to build relationships between readers and brands that drive consideration and purchases.
This document provides an overview of several popular social media platforms, including their key features and statistics. It discusses Twitter, noting that it allows users to post short messages called tweets. It outlines Facebook's core features of user profiles and connections between friends. Usage statistics for Facebook in Hungary are presented. Foursquare is described as a location-based social app where users check-in at venues. YouTube is summarized as a video sharing site where users can upload, view and share videos. FarmVille is characterized as a social farming game on Facebook. Wikipedia is defined as a free, collaborative online encyclopedia. Flickr is noted as an image and video hosting site. In closing, the document states there are many other social media services beyond
The Pixel Lab 2011-Nuno Bernardo How Transmedia Can Empower Producerspower to the pixel
This document discusses how transmedia storytelling can empower content producers. It provides background on Nuno Bernardo, the founder of a multi-platform production company, and his experience creating some of the world's first transmedia properties. Bernardo advocates for transmedia because it allows audiences to engage with content across devices, become immersed in stories, and have an active role in the storytelling process. His company focuses on putting audiences inside shows and using all media platforms and social engagement to create a 360-degree experience.
HOW YOUNGER AUDIENCES REACT TO TRANSMEDIA CONTENT by Nuno Bernardopower to the pixel
HOW YOUNGER AUDIENCES REACT TO TRANSMEDIA CONTENT
Nuno Bernardo, Ceo Beactive, Portugal
Nuno Bernardo is the creator of Sofia’s Diary, Aisling's Diary and Bia & Fred Around the World,
Transmedia properties that used a multiplicity of medias and platforms to engage an audience around
an entertainment brand. Adapted locally in 10 territories and the first on-line show to cross to TV in
EVENT PROGRAMME
14
15
the UK, Sofia’s Diary is a perfect example of how younger audiences respond to the new paradigm
of the entertainment industry: media is more social, fragmentation of audiences, multiple medias,
content distributed on-demand vs a traditional linear approach. We will focus on the importance of the
community and the perception of “content ownership” and “content sharing” by younger audiences.
Nuno will also show case some of his latest projects and share some success and failure stories about
how to use the Internet, games, social media and mobile devices in sync with a TV show to engage
younger audiences around an entertainment brand.
This document discusses how to unleash the power of social media. It recommends listening to conversations on social media sites, engaging with others, generously sharing content, having a strategic social media plan, and measuring results. The key points are that social media allows for dialogue rather than monologue, has a global reach through sites like Facebook and Twitter, and nonprofit organizations should participate to connect with current and new audiences.
The document discusses social media and provides an overview of Twitter and Facebook. It defines social media as online conversations and interactions between people. Twitter is described as a microblogging service that allows users to send and read short messages called tweets. Statistics are provided on the growth of Twitter usage. Facebook is summarized as a social network that allows users to create profiles, connect with friends, and join interest groups.
The document discusses changes in marketing and media consumption habits. It notes that people now have more media channels than time and consume content across radio, blogs, music services, magazines, TV, newspapers, mobile phones, YouTube, and social media. Brands must capitalize on consumer conversations on these channels rather than just telling and selling. Trust and recommendations from other customers are more important than ever. Successful marketing now requires listening to consumers, anticipating trends, creating engaging content, and participating in conversations.
Magazines still have a future despite increased online media consumption for three key reasons:
1) Consumers still tend to trust magazines more than online sources of information.
2) While digital media is more instantly accessible, many consumers still prefer tangible printed copies of magazines.
3) As long as magazine companies provide both print and online content, they can target a wider audience across media.
This document discusses magazines in Ireland and their value. It notes that magazines have trusted brands and provide credible, informed content. Research shows that both editorial content and advertisements are well-received in magazines and can influence consumer behavior. While magazines and websites are complementary, magazines provide long-form content. Magazine publishers are expanding into related areas like events and exhibitions to engage readers.
Magazines engage readers in various ways such as acting as a trusted friend or spurring inspiration. Readers spend focused time with magazines, returning to read issues multiple times. Research shows that engaged readers pay more attention to content and advertising in magazines compared to other media like television. Magazines are especially effective at reaching influential readers and are seen as the best source of information on topics like beauty and fashion. While digital opportunities exist, the core content of magazines allows them to continue engaging readers both in print and online.
Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use. The document discusses how listening to music, buying music, and distributing music have changed over time due to technological developments such as convergence, miniaturization, Web 2.0, and the long tail theory. These changes have affected magazines and their readership as more people access information online through blogs, social media, and e-magazines rather than print magazines. The final pages discuss how the music press also needs to adapt to reach younger audiences who discover music through social media and streaming rather than magazines.
Social Software and Publishers - Gavin Bell - O'Reilly Tools of Change 2007Gavin Bell
A talk at the O'Reilly Tools of Change for Publishers conference. I spoke about social software and how to make it work for book publishers, summng up with a core list of activities publishers need to do to engage their readers better.
While technology is increasing access to media online, magazines may still have a future both as a physical product and online. While readership of magazines among an international elite audience has remained stable despite growth in internet usage, consumption of media is shifting towards accessing it whenever and wherever wanted online or digitally. However, print is not seen as entirely threatened and having an online component is important, as seen with newspapers expanding to digital formats. Some magazine genres like those for teenagers have decreased in sales as their content moves online, but other categories like adult magazines are increasing.
The document discusses the future of magazines in a changing multimedia world. It notes that while new media are often predicted to kill existing media, consumers integrate multiple media into their daily lives. Magazines will remain relevant by allowing customization, addressing consumer needs for inspiration and discovery beyond just information, and facilitating passionate communities across platforms. The tactile nature of magazines also remains important to readers. The magazine industry can succeed by leveraging their trusted brands across multiple platforms and channels.
This document discusses the concept of "CultureCasting" and how brands can build meaningful connections with consumers. It argues that brands should focus on empowering culture and fostering conversations, rather than disrupting. A story is told of a car dealership owner, Dan, who increased sales significantly by connecting with his local community through events that brought people together around shared interests. The document advocates that brands provide "social nutrition" by doing good and collaborating with communities in order to form real relationships with consumers.
The document summarizes the process of creating a new music magazine. It discusses using forms and conventions of real magazines, representing social groups through the magazine content and design, choosing a media institution to distribute the magazine, targeting the audience of 17-25 year old clubgoers, attracting the audience through music genre and color choices, learning technologies like Photoshop and Prezi through constructing the magazine, and overall progression from the preliminary task to the final product.
The powerful relationship between readers and their favourite magazinesmagazinespuntnl
This document summarizes research on the powerful relationship between readers and their favorite magazines. It finds that readers choose magazines that connect with their personal interests and personalities, developing emotional attachments. This results in a close, personal relationship where the reader feels a sense of ownership and sees the magazine as an informed friend. Advertisers also benefit from this relationship, as readers are receptive to ads in magazines and the exclusive reader experience provides opportunities for advertisers to connect with consumers. Overall, the research shows magazines are uniquely able to build relationships between readers and brands that drive consideration and purchases.
This document provides an overview of several popular social media platforms, including their key features and statistics. It discusses Twitter, noting that it allows users to post short messages called tweets. It outlines Facebook's core features of user profiles and connections between friends. Usage statistics for Facebook in Hungary are presented. Foursquare is described as a location-based social app where users check-in at venues. YouTube is summarized as a video sharing site where users can upload, view and share videos. FarmVille is characterized as a social farming game on Facebook. Wikipedia is defined as a free, collaborative online encyclopedia. Flickr is noted as an image and video hosting site. In closing, the document states there are many other social media services beyond
The Pixel Lab 2011-Nuno Bernardo How Transmedia Can Empower Producerspower to the pixel
This document discusses how transmedia storytelling can empower content producers. It provides background on Nuno Bernardo, the founder of a multi-platform production company, and his experience creating some of the world's first transmedia properties. Bernardo advocates for transmedia because it allows audiences to engage with content across devices, become immersed in stories, and have an active role in the storytelling process. His company focuses on putting audiences inside shows and using all media platforms and social engagement to create a 360-degree experience.
HOW YOUNGER AUDIENCES REACT TO TRANSMEDIA CONTENT by Nuno Bernardopower to the pixel
HOW YOUNGER AUDIENCES REACT TO TRANSMEDIA CONTENT
Nuno Bernardo, Ceo Beactive, Portugal
Nuno Bernardo is the creator of Sofia’s Diary, Aisling's Diary and Bia & Fred Around the World,
Transmedia properties that used a multiplicity of medias and platforms to engage an audience around
an entertainment brand. Adapted locally in 10 territories and the first on-line show to cross to TV in
EVENT PROGRAMME
14
15
the UK, Sofia’s Diary is a perfect example of how younger audiences respond to the new paradigm
of the entertainment industry: media is more social, fragmentation of audiences, multiple medias,
content distributed on-demand vs a traditional linear approach. We will focus on the importance of the
community and the perception of “content ownership” and “content sharing” by younger audiences.
Nuno will also show case some of his latest projects and share some success and failure stories about
how to use the Internet, games, social media and mobile devices in sync with a TV show to engage
younger audiences around an entertainment brand.
This document discusses how to unleash the power of social media. It recommends listening to conversations on social media sites, engaging with others, generously sharing content, having a strategic social media plan, and measuring results. The key points are that social media allows for dialogue rather than monologue, has a global reach through sites like Facebook and Twitter, and nonprofit organizations should participate to connect with current and new audiences.
The document discusses social media and provides an overview of Twitter and Facebook. It defines social media as online conversations and interactions between people. Twitter is described as a microblogging service that allows users to send and read short messages called tweets. Statistics are provided on the growth of Twitter usage. Facebook is summarized as a social network that allows users to create profiles, connect with friends, and join interest groups.
The document discusses changes in marketing and media consumption habits. It notes that people now have more media channels than time and consume content across radio, blogs, music services, magazines, TV, newspapers, mobile phones, YouTube, and social media. Brands must capitalize on consumer conversations on these channels rather than just telling and selling. Trust and recommendations from other customers are more important than ever. Successful marketing now requires listening to consumers, anticipating trends, creating engaging content, and participating in conversations.
Magazines still have a future despite increased online media consumption for three key reasons:
1) Consumers still tend to trust magazines more than online sources of information.
2) While digital media is more instantly accessible, many consumers still prefer tangible printed copies of magazines.
3) As long as magazine companies provide both print and online content, they can target a wider audience across media.
Similar to Presentatie Fipp WMC 2011 door Esther Braspenning (20)
Print en tablets a healthy future together 2014magazinespuntnl
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Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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2. Engagement and the
magazine media
FIPP World Magazine Congress
Esther Braspenning - Sanoma Media
New Delhi, 12 October 2011
esther.braspenning@sanomamedia.be
Brussels12 2
3. “Engagement is like love —
everyone agrees it’s a good thing,
but everyone has a different
definition of what it is.”
Jeffrey Graham
executive director customer insight at The New York Times
3
4. “When it comes to a breakfast of bacon
and eggs, the chicken is involved but the
pig is committed”
4
6. Why do magazines engage?
SOME INSTITUTIONS
My magazine
Ownership EVERYDAY CONTACTS
THE WORLD
COMMUNITY
Relevant
THE WORLD
FRIENDS OUR WORLD
Intimate OUR WORLD
FAMILY
Trusted MY WORLD
MY WORLD
A friend
Source: Henley Centre:
Delivering Engagement 2004
6
7. Why do people read magazines?
Magazines engage in different ways:
• As a trusted friend (or lover*)
• A bridge to interaction and participation
• A spur to inspiration
• Guidance and life-management
• A symbol of status
Source: Henley Centre, Delivering Engagement 2004;
9. It is not the time…
Magazines are read
Average minutes per hour
only a few minutes
on average per day
9
6am Time of day 11pm Source: Ball State U
10. … it’s the attention
Eat
Work
Media Note that “media only” life activity includes
concurrent exposure of two or more media
Magazine Newspaper TV Radio Web Source: Ball State U 10
11. … the primary attention
Magazines 79%
Newspaper
59%
s
of multi-media time spent with medium,
Internet 35% % where it receives primary attention
Radio 17%
TV 15%
Source: Source: Smurfit/UCD for 11
13. PRINT WORKS. DOUBLE.
1,82 1,88
1,80
1.8 contacts per spread per reader
33 seconds average time spent per spread
two-page spread two-page two-page
without advertising
with advertising
Total: 2,060 persons (290,299 two-page contacts)
Aggregated values on the basis of 24 titles 13
14. PRINT WORKS. DOUBLE.
>> Magazines stay in the household for a long
time. On average they are read by each user six
times for a quarter of an hour each time.
Source: AIM Ad Impact Monitor 2009; basis: 24 titles in 1,200 magazine-buying households with a total of 2,060 persons
14
16. Engagement:
- Close to me
- One of my most favorite
- I miss it
Free sheets
- No other can take it’s place
Magazines
Internet TV
Cinema
Internet
Dailies
Radio
Mail
Tv
Engagement 6/7 1 2 3 5 6/7 8 4 9
Attention 4 6-8 5 2/3 2/3 1 6-8 6-8 9
Appreciation 4/5 3 6 2 4/5 1 8/9 8/9 5
Source: Mediabeleving 2007, TNS NIPO, NL
16
17. .... engagement improves media experience
Engaged readers get more
information, entertainment and stimuli
from their magazine
Source: Mediabeleving 2007, TNS NIPO, NL
Source: Mediabeleving 2007, TNS NIPO, NL
17
18. … and the advertising experience
'I am more likely to pay attention to an advert if it appears in/on one of my favourite…'
Magazines 47%
TV 18%
Newspapers 13%
Radio 5%
Internet 3%
Direct mail 1%
Outdoor 1% Source: Smurfit/UCD for PPAI, Ireland
18
19. Magazine advertising .. 3 of 10 pages
pulled as favorites
were ads*
.. has more positive drivers
- credibility, trust
- useful information
.. has fewer negative drivers
- less inconvenient moments
- less repetition
.. is not disturbing (79%, vs. TV 47%)
Source: GfK MRI, 2010 Source: Starcom ACE Print Engagement study, 2005
Source: NRS Consumer spring 2007 A / Finland
19
20. Engaged readers see more..
HIGH LOW
Open eyes open book
Ad noted
Category recognized
Product recognized
20
Source: Sanoma RRO database, 2000-2010)
21. 75% engaged
… and act upon what they see readers say ads
are the reason
they visit
Bought something Tried something for the first time Picked up ideas certain shops or
websites*
Magazines
Commercial TV
Websites
Newspaper
Supplements
Newspapers
Commercial Radio
0 10 20 30 40 50 60 70 80
21
24. Trust
0.8
0.7
0.6
0.5 Result of mix of emotions:
0.4
0.3
trust of magazine ad is
0.2
0.1
higher than TV commercial
0
Pages Print Ad TV program TV commercial
Memory
0.3
0.25
Magazine ad is processed
0.2
and stored in the memory
0.15
0.1 better than a TV commercial
0.05
0
Pages Print Ad TV program TV commercial
24
26. Reaching influentials Targeting Influentials
A study of Word of Mouth
Which media do the Influentials in the Clothes category use?
PPA Marketing 2008
190
165
132
127
57 110
Magazines TV Radio Nat. Outdoor Internet
Newspapers
Source : TGI /WOM : Key Influentials and heavy users of medium
26
27. Magazines as best source of information
Magazines TV
Beauty, Society, Fashion, Gardening, Home
Decoration, Relations, Ideas and Nature and Animals, Wars and
Tips, Cooking, Raising Children, Health Catastrophes, Sports, Consumer
Care, Interviews, Building, Technology, Cars, Art Information, Religions and
Worldviews, Countries and Cultures
s and Literature, Hobbies, Competitions
Newspapers Radio
Radio and TV Programs, Politics, Business
and Economy, Finnish as EU Music
members, Financial Matters
Source: Media Fidelity NRS 2007 (Magazines) / Finland
30. Magazines are ready for the future
30% of magazine readers report that they have used a
computer or mobile device to visit a magazine’s
website in the past six months.
Source: Affinity’s VISTA Service, 2010
31. “Online is a
Digital is an opportunity quick
fix, magazines
Content is key are something
to savour”
Digital enhances the magazine experience
Total sample
Print magazines and magazines websites serve different purposes 78%
I use magazines to inspire me and the internet for research 77%
I tend to read magazines when they go on sale and use magazine 49%
websites to stay updated between issues
I am happy to read magazines in any format as long as the content is 40%
good
Q: To what extent do you agree/disagree with each of the following statements?
Source: Vogue Business Report 2011 31
32. Digital magazine experience
Most enhancing digital extras
15%
Flash animation
Audio
Satisfied with Slideshows
85% digital reading
experience Extra photo's
Video
0% 20% 40% 60% 80%
Source: MPA, Worldwide Certified Profile of the digital edition reader, 2010
Source: Smarter Media Sales / Nxtbook Media/VIVmag, 2010
33. CONCLUSIONS
India is not that different
(well, when it comes to engagement)
Magazines used to engage
still engage now
and will keep engaging!
33
34. What’s next?
Future research:
online & tablet magazine reading and engagement
Beware of online engagement!
Google Report: Display Engagement Flat Despite Rise of Rich Media
ADWEEK, 17 Aug.2011
34
NUV Engagement studyMy favourite magazine:motivates me to do something 61%frequently gives me ideas to buy something 54%frequently makes me call or visit a shop 41%Save magazines after reading 77%Tear out / cut pages from magazines 61%Takes a magazine to the shop to show a product to the salesmen 22%67% of readers say that advertisements in magazinesare the reason they visit certain shops or websites, in engaged* readers this is even 75%66% indicated that they were persuaded to buy a product or try a new service