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Jimmy Choo // Brand Case Study
Jimmy Choo is a luxury shoe brand founded in London in 1996 by Jimmy Choo and Sandra Choi. It has since expanded globally and diversified its product line beyond shoes to include accessories. The brand aims to create high quality, luxurious products and has established flagship stores in major cities worldwide. It also focuses on corporate social responsibility through the Jimmy Choo Foundation which supports women's health and empowerment initiatives. The brand has been very successful financially under the leadership of CEO Pierre Denis and Creative Director Sandra Choi.
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The document discusses the World Luxury Index American Fashion, which analyzes the 35 most popular American fashion brands globally based on online searches from January to June 2012 across 10 markets. It provides insights into which American fashion brands are most sought after worldwide and introduces benchmarks for measuring their online popularity. The top 10 most searched for American fashion brands globally are listed but not named in the summary. The full report can be downloaded from the Digital Luxury Group website.When Social Media Meets SEO
At the 2011 Luxury Interactive London conference, Pablo Mauron, Search & Display Business Unit Manager at Digital Luxury Group (DLG), outlined the importance of linking Social Media and SEO strategies and shared DLG's return on experience after 3 years of SEO projets and 2 years of Social Media for TAG Heuer.
Looking Beyond Facebook and Twitter
Luxury and fashion brands have long been focused their social media attention to Facebook and Twitter. However, there is a large landscape of *other* platforms that resonate well with luxury and fashion consumers.
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Vivienne Westwood
Vivienne Westwood é uma estilista inglesa nascida em 1941. Ela estudou moda em Londres e fundou lojas de roupas punk com seu marido Malcolm McLaren, vestindo bandas como os Sex Pistols. Westwood é conhecida por criar roupas com temas políticos, críticas sociais e erotismo, misturando cultura jovem com tradicionalismo britânico.
World Luxury Index Brazil :Top 50 Most Searched For Luxury Brands In Brazil
This document analyzes search data from Brazil to identify the top 50 most searched luxury brands from January to June 2012. Automobiles represent 50% of searches, with Audi, BMW, and Mercedes among the top brands. Beauty is the second largest sector, led by MAC Cosmetics. Fashion brands like Lacoste and Armani are also popular. Brazilians show strong interest in luxury cars, especially SUVs and sports cars. The Range Rover Evoque is the second most searched car model.
Recommended
Jimmy Choo // Brand Case Study
Jimmy Choo is a luxury shoe brand founded in London in 1996 by Jimmy Choo and Sandra Choi. It has since expanded globally and diversified its product line beyond shoes to include accessories. The brand aims to create high quality, luxurious products and has established flagship stores in major cities worldwide. It also focuses on corporate social responsibility through the Jimmy Choo Foundation which supports women's health and empowerment initiatives. The brand has been very successful financially under the leadership of CEO Pierre Denis and Creative Director Sandra Choi.
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Based on millions of intentions expressed by shoe aficionados searching for luxury footwear products online, this first digital analysis of the luxury shoe industry brings a unique consumer-centric perspective on one of the fastest-growing luxury segment. It answers questions such as:
- What are the most desired luxury shoe brands?
- Which are the most in-demand shoe styles?
- Which markets are generating the most demand for luxury footwear brands?
- Which luxury footwear brands are the most engaging ones on Facebook and Twitter?
Startup of product brand - Hera
Mid-term Project : Fashion Brand Management : Polimoda
-The project was based on an idea-generating, developed in practical tools (structural / logistical, legal, managerial aspects), and the company based in a simulated, but calibrated factor on the human subject.
World Luxury Index American Fashion - The Most Searched American Luxury Fashi...
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The document discusses the World Luxury Index American Fashion, which analyzes the 35 most popular American fashion brands globally based on online searches from January to June 2012 across 10 markets. It provides insights into which American fashion brands are most sought after worldwide and introduces benchmarks for measuring their online popularity. The top 10 most searched for American fashion brands globally are listed but not named in the summary. The full report can be downloaded from the Digital Luxury Group website.When Social Media Meets SEO
At the 2011 Luxury Interactive London conference, Pablo Mauron, Search & Display Business Unit Manager at Digital Luxury Group (DLG), outlined the importance of linking Social Media and SEO strategies and shared DLG's return on experience after 3 years of SEO projets and 2 years of Social Media for TAG Heuer.
Looking Beyond Facebook and Twitter
Luxury and fashion brands have long been focused their social media attention to Facebook and Twitter. However, there is a large landscape of *other* platforms that resonate well with luxury and fashion consumers.
In this presentation Digital Luxury Group explores 7 of those other platforms:
Tumblr
Foursquare
Sina Weibo
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Vivienne Westwood
Vivienne Westwood é uma estilista inglesa nascida em 1941. Ela estudou moda em Londres e fundou lojas de roupas punk com seu marido Malcolm McLaren, vestindo bandas como os Sex Pistols. Westwood é conhecida por criar roupas com temas políticos, críticas sociais e erotismo, misturando cultura jovem com tradicionalismo britânico.
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This document analyzes search data from Brazil to identify the top 50 most searched luxury brands from January to June 2012. Automobiles represent 50% of searches, with Audi, BMW, and Mercedes among the top brands. Beauty is the second largest sector, led by MAC Cosmetics. Fashion brands like Lacoste and Armani are also popular. Brazilians show strong interest in luxury cars, especially SUVs and sports cars. The Range Rover Evoque is the second most searched car model.
World luxury index™ china 2013
The document discusses the results of the World Luxury Index China 2013, which ranks the most searched-for luxury brands in China based on data from Chinese search engines. Some key findings include:
- The top 3 most searched-for brands overall are Audi, BMW, and Chanel. Cars remains the most searched-for luxury segment.
- Chinese consumers search for brands in various ways, including official Chinese names, non-official Chinese names, original names, and abbreviations.
- Within the top 50 brands, Jaguar saw the biggest rise while Maybach saw the largest decline.
- Chanel overtook Louis Vuitton to become the 3rd most searched-for brand,
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Final Graduate Project: Halston Rejuvenation Plan
This was my final project for MA Luxury and Fashion Management degree at Savannah College of Art and Design. In this project I used all the skills I learned during my education and combined them into one final project.
About a year ago I became increasingly interested in the Halston company, and thought it tragic that is was failing when it had such a strong history. I decided that for my final project I would look into formulating a plan that called for the Rejuvenation of the failing company. I used market research, analysis, creative skills, and business plan creation skills during the completion of this project.
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Jimmy Choo Presentation
Jimmy Choo was born in Malaysia and opened his first shoe shop in London after graduating from fashion school. He co-founded the Jimmy Choo brand with Tamara Mellon in 1996. The brand's concept draws inspiration from the ornate orchid mantis insect, which shares similarities with Choo's Malaysian heritage and the brand's blending of beauty and aggression. The proposed corporate headquarters incorporates design elements from the mantis through its use of diagonal lines, translucent materials, and vibrant colors throughout the open floor plan and dedicated work spaces.
Digital Luxury Group - The digital agency of forward-thinking luxury brands
Digital Luxury Group is an international company pioneering the digital luxury revolution. Active in digital agency services, business intelligence solutions, and B2B events, the company has offices in Geneva, Shanghai, Paris, and New York, and benefits from a unique blend of technology and luxury savoir-faire.
WorldWatchReport™ 2014 Key Findings
Every year at the occasion of BaselWorld, Digital Luxury Group unveils the results of the WorldWatchReport™, the leading market research in the luxury watch industry published in partnership with Europa Star, and the gracious support of the Fondation de la Haute Horlogerie.
The full edition of the report, which this year will cover 60+ brands in 20 markets worldwide, will be available in April 2013 at the time of Baselworld.
Analysis on Footwear industry
The document provides an overview of Reebok, including its vision statement, company overview, products offered, positioning, market share in athletic wear, competitors, SWOT analysis, and strategies. Reebok's principal business is designing and marketing high-quality footwear, apparel, and equipment worldwide. It offers a wide range of products including running shoes, sports equipment, men's and women's styles. Reebok aims to continue inspiring athletes while maintaining quality standards. The document discusses Reebok's competitors and strategies to target women, kids, and developing countries.
WorldWatchReport™ 2015
On the occasion of Baselworld, Digital Luxury Group releases the latest WorldWatchReport™. This edition provides a global perspective on the market, information on pricing and materials as well as a feature on Smartwatches.
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The document discusses the results of the World Luxury Index China 2013, which ranks the most searched-for luxury brands in China based on data from Chinese search engines. Some key findings include:
- The top 3 most searched-for brands overall are Audi, BMW, and Chanel. Cars remains the most searched-for luxury segment.
- Chinese consumers search for brands in various ways, including official Chinese names, non-official Chinese names, original names, and abbreviations.
- Within the top 50 brands, Jaguar saw the biggest rise while Maybach saw the largest decline.
- Chanel overtook Louis Vuitton to become the 3rd most searched-for brand,
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Every year at the occasion of the Salon International de la Haute Horlogerie (SIHH), Digital Luxury Group unveils the results of the Haute Horlogerie category (18 brands) of the WorldWatchReport™, the leading market research in the luxury watch industry published in partnership with Europa Star, and the gracious support of the Fondation de la Haute Horlogerie.
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Discover 'The Art of Branding Through Digital Innovation': A Digital Luxury Group China presentation that Includes a Montblanc Case Study, Digital Branding Best Practices, and information about the Chinese Digital Consumer.
As presented by Pablo Mauron, General Manager for Digital Luxury Group China, at the 9th China Luxury Summit 2014, an annual event organized by the Chinese Luxury Industry Association (CLIA).
Digital Luxury Group: The digital partner of forward-thinking luxury brands
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This ranking is the first installment of the World Luxury Index, an international ranking and analysis of the most searched-for brands within the luxury industry. Covering over 400 brands within six key segments (fashion, beauty, jewelry, cars, watches, and hospitality) in ten key luxury markets, the WorldLuxuryIndex provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind benchmark of the luxury brands capturing the attention of luxury-minded consumers around the world
Final Graduate Project: Halston Rejuvenation Plan
This was my final project for MA Luxury and Fashion Management degree at Savannah College of Art and Design. In this project I used all the skills I learned during my education and combined them into one final project.
About a year ago I became increasingly interested in the Halston company, and thought it tragic that is was failing when it had such a strong history. I decided that for my final project I would look into formulating a plan that called for the Rejuvenation of the failing company. I used market research, analysis, creative skills, and business plan creation skills during the completion of this project.
World Luxury Index™ Hotels : The Most Sought-After Luxury Hotels
This study covers 70+ luxury hotel brands within 10 key luxury markets and provides insights on the interest coming from luxury consumers. The unbiased information is derived from 133 million + consumer online searches.
Christian Louboutin
Christian Louboutin is known for his trademark red-soled shoes. He began incorporating a red sole in 1992 to give his shoes more energy. His designs include various styles of high-heeled shoes, boots, and handbags. Louboutin has boutiques worldwide, located in major cities across Europe, North America, Asia, Australia, and South America. He maintains an online presence through multiple websites and social media platforms. Louboutin is known for fighting against fake versions of his shoes. Luxury surveys have consistently ranked Louboutin as the top luxury women's shoe brand.
Positioning Map - Cosmetics
This document provides a positioning map for cosmetic products. It maps products based on their utility/performance and price point, positioning some products as premium with both high utility and performance but also higher prices, while others are positioned as more pocket friendly with lower prices but also potentially lower utility and performance.
World Luxury Index Russia - Top 50 Most-Searched For Luxury Brands in Russia
This is a ranking and analysis of the most-searched for luxury brands in the Russian market.
It is the second installment of the World Luxury Index, an international ranking and analysis of the most searched-for brands within the luxury industry. Covering over 400 brands within six key segments (fashion, beauty, jewelry, cars, watches, and hospitality) in ten key luxury markets, the WorldLuxuryIndex provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind benchmark of the luxury brands capturing the attention of luxury-minded consumers around the world
Jimmy Choo Presentation
Jimmy Choo was born in Malaysia and opened his first shoe shop in London after graduating from fashion school. He co-founded the Jimmy Choo brand with Tamara Mellon in 1996. The brand's concept draws inspiration from the ornate orchid mantis insect, which shares similarities with Choo's Malaysian heritage and the brand's blending of beauty and aggression. The proposed corporate headquarters incorporates design elements from the mantis through its use of diagonal lines, translucent materials, and vibrant colors throughout the open floor plan and dedicated work spaces.
Digital Luxury Group - The digital agency of forward-thinking luxury brands
Digital Luxury Group is an international company pioneering the digital luxury revolution. Active in digital agency services, business intelligence solutions, and B2B events, the company has offices in Geneva, Shanghai, Paris, and New York, and benefits from a unique blend of technology and luxury savoir-faire.
WorldWatchReport™ 2014 Key Findings
Every year at the occasion of BaselWorld, Digital Luxury Group unveils the results of the WorldWatchReport™, the leading market research in the luxury watch industry published in partnership with Europa Star, and the gracious support of the Fondation de la Haute Horlogerie.
The full edition of the report, which this year will cover 60+ brands in 20 markets worldwide, will be available in April 2013 at the time of Baselworld.
Analysis on Footwear industry
The document provides an overview of Reebok, including its vision statement, company overview, products offered, positioning, market share in athletic wear, competitors, SWOT analysis, and strategies. Reebok's principal business is designing and marketing high-quality footwear, apparel, and equipment worldwide. It offers a wide range of products including running shoes, sports equipment, men's and women's styles. Reebok aims to continue inspiring athletes while maintaining quality standards. The document discusses Reebok's competitors and strategies to target women, kids, and developing countries.
WorldWatchReport™ 2015
On the occasion of Baselworld, Digital Luxury Group releases the latest WorldWatchReport™. This edition provides a global perspective on the market, information on pricing and materials as well as a feature on Smartwatches.
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Presentación1
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