This document discusses how Chevrolet launched their new Sonic small car by doing unconventional marketing stunts involving throwing the car out of a plane, having a skateboarder do tricks with it, making a music video and Super Bowl commercial with it, making the car paintable, and including it in the world's largest claw game. The goal was to connect with younger consumers and potential new fans in novel ways as Chevrolet is traditionally seen as a brand of larger trucks and cars.

1. HELLO

2. HEJ

3. HOLA

4. @JoakimBorgstrom

6. How the internet launched a car.
Literally...

7. ... or why throwing out a car of a
plane is a good idea.

8. BRIEF
Lanzar el nuevo Chevrolet Sonic.
El primer small car de su historia.

13. PROBLEMA
Chevrolet es una marca tradicionalmente
relacionada con camionetas o auto grandes.

18. Nuestros consumidores

19. Nuestros possibles fans

20. Como podemos conectar con ellos?

21. SOLUCIÓN

22. o algo que nos funcionó a nosotros.

24. A Car for Firsts

25. A Car for Firsts
LetsDoThis.com

26. 1.
Let the Internet launch the car.
Literally.
1/7

46. Let’s watch the film

49. 2.
Throw the car from a plane.
2/7

80. Drop 1.

81. Drop 2.

82. Drop 3.

84. Let’s watch the film

87. 3.
Do a skateboard trick with the car.
3/7

99. Let’s watch the film

116. 4.
Make a music video with the car.
4/7

129. The Making Of

132. 5.
Take it to the Super Bowl.
5/7

134. Super Bowl Spot

137. Win the car that is in the Ad

140. Chevy Game Time

151. The Chevy Guide to
Hacking the Super Bowl

153. 6.
Make the Car Paint.
6/7

167. Let’s watch the film

170. 7.
World’s Largest Claw Game.
7/7

176. Let’s watch the film

178. Sonic’s First
World Record

179. Resumen

182. GRACIAS
@JoakimBorgstrom