Download to read offline
Uploaded byВладимир Зотов
Predictice Analytics with Predicto
Predicto is a predictive analytics system that uses machine learning and big data algorithms to analyze individual customer event histories and identify unsatisfied customers. This allows companies to target marketing campaigns specifically at stimulating unsatisfied customers before they drop off, in order to improve key performance indicators like retention, conversion, and virality. The implementation process involves an initial investigation of whether predictive analytics can be applied to a company's data, integrating the Predicto SDK to collect customer behavior data, and tuning predictive algorithms over 6-8 weeks.
Predictice Analytics with Predicto
- 1. How does Predicto work? Whatis predictive analytics? How can Predicto improve retention, conversion, virality and other KPIs? Predicto.–apredictiveanalytics systemfore-commerce
- 2. Thousandsof SatisfiedCustomers You app,online game or web site attracts tens of thousands of customers on a daily basis. Every visitor purchases goods, interacts with the system and other users, shares content she liked with her friends in social networks. Predicto.–apredictiveanalytics systemfore-commerce $$$$ Message Like $$$$ $$$$ Quest
- 3. UnsatisfiedCustomers Unfortunately there aresome unsatisfied users. Some of them are ready to drop-off during the first couple of hours, other will stay but never convert or invite their friend. Needless to say unsatisfied customers reduce your KPIs dramatically. Predicto.–apredictiveanalytics systemfore-commerce
- 4. TraditionalKPIStimulation The problem isunsatisfied customers 'hide' among other visitors, so traditional marketing techniques - bonuses, promos and ads are usually directed at customer cohorts, not individual clients. Because of this, marketing efforts sometimes become less effective than they supposed to be. Predicto.–apredictiveanalytics systemfore-commerce Sale! Nice sale, but I was going to convert anyway I’ve got no promos, I’ll never log-in again
- 5. PredictiveAnalyticswithPredicto Predicto uses predictiveanalytics techniques, machine learning and big data algorithms to track and analyze individual event history of every customers. Predicto uses events and parameters to identify unsatisfied customers and to give you the ability to stimulate them. In other words, Predicto will help you to increase KPIs and to drive your marketing campaigns. Predicto.–apredictiveanalytics systemfore-commerce Sale! Bonus! Promo!
- 6. PredictoImplementationProcess The implementation processconsists of 3 major steps: • Initial information investigation (2 weeks); • SDK implementation (2-3 weeks); • Predictive algorithms tuning (2-3 weeks). So, the full deployment cycle will take just about 1.5 months. Predicto.–apredictiveanalytics systemfore-commerce Initial information investigation (2 weeks) Predicto SDK implementation (2-3 weeks) Predictive algorithms tuning (2-3 weeks) Prognoses Commercial agreement Launch
- 7. InitialInformationInvestigation The purpose ofthe initial information investigation is to find out whether predictive analytics algorithms can be successfully applied to your data. This step is absolutely free. At Predicto we care about the security and confidentiality of your data, so we won't need a full access to your data warehouse. Several statistically significant data samples will be enough at this stage. Predicto.–apredictiveanalytics systemfore-commerce Initial information investigation (2 weeks) Predicto SDK implementation (2-3 weeks) Predictive algorithms tuning (2-3 weeks) Prognoses Commercial agreement Launch
- 8. PredictoSDKImplementation In case theinitial information investigation will show that predictive analytics can be successfully applied to your data, our team will start to integrate your system with Predicto SDK. Predicto SDK collects the data from your information warehouse and send back individual customer behavior prognoses. Predicto.–apredictiveanalytics systemfore-commerce Initial information investigation (2 weeks) Predicto SDK implementation (2-3 weeks) Predictive algorithms tuning (2-3 weeks) Prognoses Commercial agreement Launch
- 9. PredictiveAlgorithmsTuning Meanwhile our teamwill also adjust and fine tune the existing predictive algorithms so they will use their full potential to satisfy your business requirements. Predicto.–apredictiveanalytics systemfore-commerce Initial information investigation (2 weeks) Predicto SDK implementation (2-3 weeks) Predictive algorithms tuning (2-3 weeks) Prognoses Commercial agreement Launch
- 10. ImpactofPredictoImplementation After just 1.5months you’ll start to receive detailed behavior prognoses about every singe customer visiting your system. Predicto.–apredictiveanalytics systemfore-commerce Going to drop-off at day 2 Almost ready to convert, just needs a little push Can invite friends, but hesitates for some reason
- 11. ImpactofPredictoImplementation With Predicto prognosesyou will be able to target your KPI stimulation campaigns at individual unsatisfied customers long before they decide to drop-off. Predicto.–apredictiveanalytics systemfore-commerce Engagement Bonus! Sale! Social promo!
- 12.