Hero Motocorp has a promotions strategy to increase sales of its Bajaj motorcycles. The company uses various promotional activities like advertising, discounts, and offers to boost awareness and demand for its Bajaj brand. The document expresses gratitude to the reader for their time.
Generation M is highly receptive to mobile marketing due to their personal attachment to and daily use of mobile devices. While mobile advertising provides marketers an effective way to reach young customers, customer acceptance of mobile ads will depend on factors like a country's mobile technology development, regulations, and individual customer traits like their focus on functionality, privacy concerns, and receptiveness to social influence. Marketers must consider how to add value for customers through mobile ads in exchange for their permission and data.
This document discusses the issues with trade promotions between manufacturers and retailers. It notes that trade promotions have shifted power from manufacturers to retailers. Trade promotions can cause problems like excess inventory holding costs for retailers and manufacturers due to forward buying. The document also discusses the high costs of trade promotions for both parties and potential solutions like Every Day Low Price and Promotion (EDLPP) pricing strategy, which aims to reduce fluctuations in demand and costs. However, EDLPP is not a perfect solution and only moves in the right direction.
The project involved designing and building a test rig to explore the interaction between jet exhaust from an engine and an aerofoil wing. The rig allows the precise positioning of the jet nozzle and variation of the aerofoil angle. It was built and tested successfully. Future work will use the rig and various measurement techniques to validate CFD simulations and improve understanding of turbulence in these engine-wing flows. The modular design provides flexibility for adapting the rig for different experiments.
Adidas has a strong brand presence globally and is known for its innovative products. However, it needs to focus on targeted promotions to specific demographic segments to increase market share. A cost-effective strategy would be to leverage social media platforms and influencer marketing to engage younger audiences.
This document discusses creativity in advertising and how it can impact effectiveness. It defines creativity as finding unusual solutions to problems. It then outlines five dimensions of creativity - originality, flexibility, elaboration, synthesis, and artistic value - and how consumer ratings of ads on these dimensions can predict effectiveness. More creative ads tend to be more memorable and have longer-lasting impact with less spending. However, the level of creativity that works best depends on the product category. More conservative categories benefit from a more conservative approach, while others may see greater returns from higher creativity.
This document lists promotional materials for the Mahindra Scorpio and Tata Safari vehicles, including links to YouTube videos and playlists showcasing each model and print ads that have been created for them. It was submitted by Divya Teegal to Professor Sameer Mathur.
Hero Motocorp has a promotions strategy to increase sales of its Bajaj motorcycles. The company uses various promotional activities like advertising, discounts, and offers to boost awareness and demand for its Bajaj brand. The document expresses gratitude to the reader for their time.
Generation M is highly receptive to mobile marketing due to their personal attachment to and daily use of mobile devices. While mobile advertising provides marketers an effective way to reach young customers, customer acceptance of mobile ads will depend on factors like a country's mobile technology development, regulations, and individual customer traits like their focus on functionality, privacy concerns, and receptiveness to social influence. Marketers must consider how to add value for customers through mobile ads in exchange for their permission and data.
This document discusses the issues with trade promotions between manufacturers and retailers. It notes that trade promotions have shifted power from manufacturers to retailers. Trade promotions can cause problems like excess inventory holding costs for retailers and manufacturers due to forward buying. The document also discusses the high costs of trade promotions for both parties and potential solutions like Every Day Low Price and Promotion (EDLPP) pricing strategy, which aims to reduce fluctuations in demand and costs. However, EDLPP is not a perfect solution and only moves in the right direction.
The project involved designing and building a test rig to explore the interaction between jet exhaust from an engine and an aerofoil wing. The rig allows the precise positioning of the jet nozzle and variation of the aerofoil angle. It was built and tested successfully. Future work will use the rig and various measurement techniques to validate CFD simulations and improve understanding of turbulence in these engine-wing flows. The modular design provides flexibility for adapting the rig for different experiments.
Adidas has a strong brand presence globally and is known for its innovative products. However, it needs to focus on targeted promotions to specific demographic segments to increase market share. A cost-effective strategy would be to leverage social media platforms and influencer marketing to engage younger audiences.
This document discusses creativity in advertising and how it can impact effectiveness. It defines creativity as finding unusual solutions to problems. It then outlines five dimensions of creativity - originality, flexibility, elaboration, synthesis, and artistic value - and how consumer ratings of ads on these dimensions can predict effectiveness. More creative ads tend to be more memorable and have longer-lasting impact with less spending. However, the level of creativity that works best depends on the product category. More conservative categories benefit from a more conservative approach, while others may see greater returns from higher creativity.
This document lists promotional materials for the Mahindra Scorpio and Tata Safari vehicles, including links to YouTube videos and playlists showcasing each model and print ads that have been created for them. It was submitted by Divya Teegal to Professor Sameer Mathur.
The costly bargain of trade promotion applied to indian marketSameer Mathur
This document discusses trade promotions and their costs. It notes that trade promotions have shifted power from manufacturers to traders. Trade promotions can lead manufacturers to engage in forward buying from distributors to secure shelf space or trial for new products, but this comes with costs like increased inventory holding costs. The document also discusses problems like deterioration of in-store service quality from a focus on promotions. It proposes that an everyday low purchase price (EDLPP) model could help address issues by reducing fluctuations in demand and involving lower fixed costs compared to trade promotions. However, EDLPP may not solve all problems. The document concludes by recommending trade promotions only be used as a last resort and to focus them on distributor needs if used.
This document discusses mobile marketing strategies and provides examples of how different companies are using mobile marketing. It discusses why mobile marketing is effective and some of the challenges. It then provides examples of mobile marketing strategies used by various companies in India, including mobile banking, e-commerce sites, travel companies, and mobile service providers. Specific strategies discussed include mobile apps, incentives, notifications, native ads, and customized offers.
Flipkart uses various print and online advertising strategies to promote its business and compete with other e-commerce companies. These include print ads in newspapers like the Times of India during festivals like Diwali, as well as online banner ads on websites. Flipkart also partners with other companies to provide training to sellers to enhance their online selling skills.
Creative that cracks the code applied to indian market - Group 6Sameer Mathur
This document discusses six advertising campaigns that stood out for being clever and creative:
1) Variations on a meme by National TV spots saw a 233% rise in sales by connecting with youth.
2) The ad as a game saw an app with stunning visuals and narrative generate 3,80,000 downloads and 9 million views.
3) Collaborating with the crowd through contests saw engaging ads created from thousands of submissions like the Daily Twist Oreo campaign.
4) Just enough humor in ads like the Kia hamster ad drove double digit sales growth through entertainment that cooperated with persuasion.
5) A new social movement was seen in Marks and Spencer's SHWOPPING campaign that
Kombinasi bisnis adalah transaksi dimana pihak pengakuisisi memperoleh pengendalian atas satu atau lebih bisnis. Dokumen ini membahas berbagai metode akuntansi untuk kombinasi bisnis seperti metode akuisisi dan metode pooling of interest serta perubahan-perubahan yang terjadi dalam standar akuntansi untuk kombinasi bisnis.
The document discusses Pepsi's promotion strategy over the years from the 1950s to present. It begins with iconic ads from the 1950s and details Pepsi's use of celebrity endorsements. It also references competitor Coca-Cola's "Splash" ads and provides sources for further information on Pepsi and Coke's advertising campaigns. The document was submitted by Akshat Goenka as part of a course assignment and references additional reading materials.
Prom strat assignment b shivakotesh pgp30305_lifebouy vs dettolSameer Mathur
The document discusses the promotional strategies of Lifebuoy and Dettol soap brands. Both brands use celebrity endorsements, rural marketing through wall paintings, and public contact campaigns. They offer single-unit and multi-pack discounts. Lifebuoy leverages combo offers through its parent company HUL. Dettol promotes family hygiene. Print ads are used for comparative claims and coupon printing.
A Digipak is a style of packaging used for CDs and DVDs. It folds like a book with the disk in the middle plastic section to prevent bending. The outside is usually made of card or paper with large images and names of the artist/album. Digipaks come in different styles depending on the number of disks and usually reflect the style of the artist or film company to help promote their brand.
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
Confidence is Key: Fashion for Women Over 50miabarn9
Unlock your personal style and confidence at 50 and beyond! Our fashion blog provides actionable tips and inspiration on how to improve your dressing sense according to your body type, skin tone, and personal style, ensuring you look and feel amazing.
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024DK PAGEANT
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.
The costly bargain of trade promotion applied to indian marketSameer Mathur
This document discusses trade promotions and their costs. It notes that trade promotions have shifted power from manufacturers to traders. Trade promotions can lead manufacturers to engage in forward buying from distributors to secure shelf space or trial for new products, but this comes with costs like increased inventory holding costs. The document also discusses problems like deterioration of in-store service quality from a focus on promotions. It proposes that an everyday low purchase price (EDLPP) model could help address issues by reducing fluctuations in demand and involving lower fixed costs compared to trade promotions. However, EDLPP may not solve all problems. The document concludes by recommending trade promotions only be used as a last resort and to focus them on distributor needs if used.
This document discusses mobile marketing strategies and provides examples of how different companies are using mobile marketing. It discusses why mobile marketing is effective and some of the challenges. It then provides examples of mobile marketing strategies used by various companies in India, including mobile banking, e-commerce sites, travel companies, and mobile service providers. Specific strategies discussed include mobile apps, incentives, notifications, native ads, and customized offers.
Flipkart uses various print and online advertising strategies to promote its business and compete with other e-commerce companies. These include print ads in newspapers like the Times of India during festivals like Diwali, as well as online banner ads on websites. Flipkart also partners with other companies to provide training to sellers to enhance their online selling skills.
Creative that cracks the code applied to indian market - Group 6Sameer Mathur
This document discusses six advertising campaigns that stood out for being clever and creative:
1) Variations on a meme by National TV spots saw a 233% rise in sales by connecting with youth.
2) The ad as a game saw an app with stunning visuals and narrative generate 3,80,000 downloads and 9 million views.
3) Collaborating with the crowd through contests saw engaging ads created from thousands of submissions like the Daily Twist Oreo campaign.
4) Just enough humor in ads like the Kia hamster ad drove double digit sales growth through entertainment that cooperated with persuasion.
5) A new social movement was seen in Marks and Spencer's SHWOPPING campaign that
Kombinasi bisnis adalah transaksi dimana pihak pengakuisisi memperoleh pengendalian atas satu atau lebih bisnis. Dokumen ini membahas berbagai metode akuntansi untuk kombinasi bisnis seperti metode akuisisi dan metode pooling of interest serta perubahan-perubahan yang terjadi dalam standar akuntansi untuk kombinasi bisnis.
The document discusses Pepsi's promotion strategy over the years from the 1950s to present. It begins with iconic ads from the 1950s and details Pepsi's use of celebrity endorsements. It also references competitor Coca-Cola's "Splash" ads and provides sources for further information on Pepsi and Coke's advertising campaigns. The document was submitted by Akshat Goenka as part of a course assignment and references additional reading materials.
Prom strat assignment b shivakotesh pgp30305_lifebouy vs dettolSameer Mathur
The document discusses the promotional strategies of Lifebuoy and Dettol soap brands. Both brands use celebrity endorsements, rural marketing through wall paintings, and public contact campaigns. They offer single-unit and multi-pack discounts. Lifebuoy leverages combo offers through its parent company HUL. Dettol promotes family hygiene. Print ads are used for comparative claims and coupon printing.
A Digipak is a style of packaging used for CDs and DVDs. It folds like a book with the disk in the middle plastic section to prevent bending. The outside is usually made of card or paper with large images and names of the artist/album. Digipaks come in different styles depending on the number of disks and usually reflect the style of the artist or film company to help promote their brand.
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
Confidence is Key: Fashion for Women Over 50miabarn9
Unlock your personal style and confidence at 50 and beyond! Our fashion blog provides actionable tips and inspiration on how to improve your dressing sense according to your body type, skin tone, and personal style, ensuring you look and feel amazing.
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024DK PAGEANT
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.