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2014 SOCIAL MEDIA REVIEW 
BLACK FRIDAY 
NOVEMBER 1-26
TOTAL POST VOLUME 
1,574,834 36% 
Post Volume 
400K 
300K 
300K 
100K 
0 
YoY 
51K 96K 
336K
GENDER BREAKDOWN 
58% FEMALE 
42% 58%
TRENDING ON SOCIAL 
72K 41K 24K 
Retailers getting 
ready for Black 
Friday, announcing 
extended hours and 
teaser promotions. 
Best deals during 
Black Friday appear 
in all major news 
sources and retail 
advertisements. 
Consumers react 
negatively to 
retailers promoting 
early and extended 
hours during 
Thanksgiving. 
KEY TOPICS
TRENDING ON TWITTER 
TOP BRANDS 
Nov. 2014 
Nov. 2013 
57K 
43K 
33% YoY 
Nov. 2014 
Nov. 2013 
30K 
17K 
76% YoY 
Nov. 2014 
Nov. 2013 
27K 
21K 
29% YoY 
Nov. 2014 
Nov. 2013 
23K 
17K 
35% YoY 
Nov. 2014 
Nov. 2013 
23K 
6K 
283% YoY
TOP SOCIAL PERFORMERS 
TWITTER 
TOP BRAND MENTIONS TOP KEYWORDS 
42% 
17% 
16% 
15% 
10% 
Walmart 
Target 
Best Buy 
Amazon 
Apple 
24% 
21% 
15% 
27% 
13% 
Deal 
Sale 
Thanksgiving 
Shopping 
Stores
TOP SOCIAL PERFORMERS 
HASHTAGS 
#blackfriday 278K 
#thanksgiving 
85K 
#deals 
8K
TOP SOCIAL PERFORMERS 
TWEETS
Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion 
data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was 
based over the past 25 days. Sources were deemed influential based on the number of respective followers, the 
number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.

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Pre-Black Friday Weekend 2014 Social Media Review

  • 1. 2014 SOCIAL MEDIA REVIEW BLACK FRIDAY NOVEMBER 1-26
  • 2. TOTAL POST VOLUME 1,574,834 36% Post Volume 400K 300K 300K 100K 0 YoY 51K 96K 336K
  • 3. GENDER BREAKDOWN 58% FEMALE 42% 58%
  • 4. TRENDING ON SOCIAL 72K 41K 24K Retailers getting ready for Black Friday, announcing extended hours and teaser promotions. Best deals during Black Friday appear in all major news sources and retail advertisements. Consumers react negatively to retailers promoting early and extended hours during Thanksgiving. KEY TOPICS
  • 5. TRENDING ON TWITTER TOP BRANDS Nov. 2014 Nov. 2013 57K 43K 33% YoY Nov. 2014 Nov. 2013 30K 17K 76% YoY Nov. 2014 Nov. 2013 27K 21K 29% YoY Nov. 2014 Nov. 2013 23K 17K 35% YoY Nov. 2014 Nov. 2013 23K 6K 283% YoY
  • 6. TOP SOCIAL PERFORMERS TWITTER TOP BRAND MENTIONS TOP KEYWORDS 42% 17% 16% 15% 10% Walmart Target Best Buy Amazon Apple 24% 21% 15% 27% 13% Deal Sale Thanksgiving Shopping Stores
  • 7. TOP SOCIAL PERFORMERS HASHTAGS #blackfriday 278K #thanksgiving 85K #deals 8K
  • 9. Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over the past 25 days. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.