This document discusses health drink products like Horlicks, Complan, Boost, and Milo. It notes that these drinks are mainly available for children and in chocolate flavors only. It suggests opportunities to extend these product lines, such as developing geriatric drinks, infant formulas, chewable forms, ready-to-drink versions, new flavors like ice cream, and packaging changes like tetra packs. The goal is to broaden the target audiences and formats of existing health drink options.

1. Health Drinks
PRATEEK CHHAJER
PGDPM-05

2. HEALTH DRINKS
 HORLICKS
 COMPLAN
 BOOST
 MILO
 BOURNVITA

3. Extension opportunities
 Available only for children & few products
for women
 Most of them are available in chocolate
flavor only
 Present only in powder form

4. Product line extension
 Besides health drinks for children there
can be-
◦ Geriatric drinks
◦ Infant formula
 Formulation changes
◦ Chewable form
◦ Ready to drink form
 Flavor changes-Ice cream
 Packaging change- Tetra packs for ready
to drink

5. THANK YOU