marketing

1. Health Drinks
PRATEEK CHHAJER
PGDPM-05

2. HEALTH DRINKS
 HORLICKS
 COMPLAN
 BOOST
 MILO
 BOURNVITA

3. Extension opportunities
 Available only for children & few products
for women
 Most of them are available in chocolate
flavor only
 Present only in powder form

4. Product line extension
 Besides health drinks for children there
can be-
◦ Geriatric drinks
◦ Infant formula
 Formulation changes
◦ Chewable form
◦ Ready to drink form
 Flavor changes-Ice cream
 Packaging change- Tetra packs for ready
to drink

5. THANK YOU