This document outlines the practices and assignments for an international marketing course during the second semester. It includes 6 practices involving case analyses, advertisements, logistics, sales plans, and an international marketing plan. Practice 1 involves an oral case analysis presentation due on December 19th. Practice 6 is the largest assignment, involving developing an international marketing plan for an existing Spanish or French company, with both an oral presentation and written report due on March 6th.

1. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 1: CASE ANALYSIS I (1 POINT)
PRACTICE 2: CASE ANALYSIS II (1 POINT)
PRACTICE 3: ADVERTISEMENT PORTFOLIO (0.5 POINTS)
PRACTICE 4: LOGISTICS , RETAILING, WAREHOUSING (0.5P)
PRACTICE 5: SALES PLAN (0.5 POINT)
PRACTICE 6:MARKETING PLAN (2.5 POINTS)

2. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 1: CASE ANALYSIS I (1 POINT)
 ORAL PRESENTATION ACCORDING TO THE CASE ANALYSIS EXAMPLE.
THE ORAL PRESENTATION PARAMETERS WILL BE TAKEN INTO ACCOUNT
WHEN GRANDING.
DUE DATE: DECEMBER THE 19TH

3. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
 CASE ANALYSIS I
 ZOECOM CORPORATION
 PROCTER AND GAMBLE
 DR PEPPER/ SEVEN UP INC
 AMBER INN AND SUITES

4. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 2: CASE ANALYSIS II (1 POINT)
 ORAL PRESENTATION ACCORDING TO THE CASE ANALYSIS EXAMPLE.
THE ORAL PRESENTATION PARAMETERS WILL BE TAKEN INTO ACCOUNT
WHEN GRANDING.
DUE DATE: JANUARY THE 9TH

5. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
 CASE ANALYSIS II
 CRESFIELD FURNITURE INDUSTRIES A
 CRESTFIEL FURNITURE INDUSTRIES B
 GODIVA
 DRYPERS

6. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 3: ADVERT PORTFOLIO (0.5 POINTS)
 CHOOSE 5 DIFFERENT ADVERTS AND ANALYZE THEM IN AN
ORAL PRESENTATION. EACH GROUP WILL CHOOSE A DIFFERENT
MODEL OF ANALYSIS.
MODEL 1: COPY STRATEGY
MODEL 2: CWP
MODEL 3: CREATIVE STRATEGY (OGYLVY)
MODEL 4: INTEGRATED MODEL
MODEL 5: MODEL BASED ON THE IMPACT (BERNBACH)
MODEL 6: OUR MODEL
 DUE DATE: JANUARY 16TH

7. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 4: LOGISTICS, RETAILING AND WAREHOUSING (0.5 P)
PRESENTATION: CHOOSE JUST ONE TOPIC. MAX. 5-7 SLIDES
1. LOGISTICS MAIN ACTIVITIES: TRANSPORTATION AND WAREHOUSING
2. PLANNING AND ARRANGING TRANSPORT
3. SHIPPING GOODS: LOADING AND SHIPPING INSTRUCTIONS
4. LOGISTICS: INTERNATIONAL TRADE
5. WAREHOUSING I: INVENTORY MANAGEMENT, BARCODING AND
MATERIAL HANDLING.

8. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 4: LOGISTICS, RETAILING AND WAREHOUSING (0.5 P)
PRESENTATION: CHOOSE JUST ONE TOPIC. MAX. 5-7 SLIDES
6. WAREHOUSING II: UNITIZATION, PACKAGING AND PRICING
STRATEGIES
7. PROCUREMENT: DEFINITION AND TRAITS
8. DOCUMENTATION AND FINANCE: IMPORT INSTRUCTIONS AND
PAYMENT METHODS
9. LOGISTICS AND SUPPLY CHAIN MANAGEMENT
10. OUTSOURCING
11. RETAILING: DEFINITION AND TYPES
12. LOGISTICS: DIFFERENT WAYS OF TRANSPORT
 DUE DATE: JANUARY THE 23TH
 STRUCTURE: ENGLISH FOR LOGISTICS (OXFORD)

9. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 5: SALES PLAN/ RETAILING CASE ANALYSIS (0.5
POINT)
 SALES PLAN: POWER POINT PRESENTATION WITH A SELLING
PLAN/ RETAILING CASE ANALYSIS.
 STRUCTURE: SEE UNIT FOR SALES PLAN
 CASE ANALYISIS STRUCTURE FOR THE RETAILING CASE STUDY
 DUE DATE: JANUARY THE 30TH

10. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 5: SALES PLAN/ RETAILING CASE ANALYSIS (0.5
POINT)
 RETAILING CASE ANALYSIS
STEFANEL CANADA
SWISHER MOWER
GOODYEAR TIRE
 SALES PLAN
DÉCIMAS SALES PLAN IN FRANCE
LLAOLLAO SALES PLAN IN FRANCE
SALES PLAN CHOOSED BY THE STUDENT

11. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 6: INTERNATIONAL MARKETING PLAN (3 POINTS)
 INTERNATIONAL MARKETING PLAN: DEVELOP AN
INTERNATIONAL MARKETING PLAN FROM AN EXISTING
SPANISH/ FRENCH COMPANY. ORAL PRESENTATION IN ENGLISH
AND WRITTEN REPORT IN SPANISH OR ENGLISH.
 STRUCTURE: SEE UNIT 8
 DUE DATE: MARCH THE 6TH

12. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 6: INTERNATIONAL MARKETING PLAN (2.5 POINTS)
 EXTENSION: MAX. 15 PAGES /MIN. 10 PAGES
 GROUPS: 2/3 PEOPLE
 OTHER INSTRUCTIONS:
TIMES NEW ROMAN 12
PARAGRAPH 1.5
EPIGRAPHS IN BLACK
PRINTED
PLASTIC FOLDER ( FUNDA CON GUSANILLO O SIMILARES)