Practical influence - an introduction
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This document discusses influence and persuasion. It defines key terms like influence, attitude, and persuasion. It describes how attitudes influence behavior but behavior is not always consistent with attitudes. It outlines two ways of thinking - systematic and heuristic. Systematic thinking involves arguments while heuristic thinking involves cues. It discusses influence tactics and practical applications of influence in areas like commercial websites and politics.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Practical influence - an introduction
- 1. Practical Influence An Introduction 2014-12-03
- 2. Practical Influence An Introduction Will Munroe Senior Influence Architect March 16th, 2001 2014-12-03 2
- 3. Practical Influence Agenda Definitions Attitudes and Behaviour Two Ways of Thinking Current Trends Practical Applications Discussion 2006-09-24 3
- 4. Definitions Inform vs. Influence inform /in fôrm´/ vt. to give knowledge of something; tell influence /in´ floo wence/ n. deliberate effort to change a receiver's thoughts, feelings or behaviours 2006-09-24 4
- 5. Definitions Attitude and Persuasion attitude /at´ e tyood/ n. a person’s evaluation of an object of thought persuasion /per sway´ zhen/ vt. use of communication in an attempt to change a receiver’s attitude 2006-09-24 5
- 6. Attitudes and Behaviour How They Work Free will Attitudes influence behaviour Attitude Behaviour Consistency Behaviour not always consistent Relevant attitudes affect behaviour Available attitudes affect behaviour Applications 2006-09-24 6
- 7. Two Ways of Thinking Systematic and Heuristic Two distinct modes of thinking Systematic Heuristic Situation, personality affect choice Persuasion results vary by mode 2006-09-24 7
- 8. Two Ways of Thinking Systematic Thinking Best influence tool: argument Effort required of receiver: focused Successful persuasion means Persistent change Resistant attitudes Predictable results 2006-09-24 8
- 9. Two Ways of Thinking Systematic Thinking Types of Arguments Facts Evidence Examples Reasoning Logic 2006-09-24 9
- 10. Two Ways of Thinking Systematic Thinking: Challenges 2006-09-24 10
- 11. Two Ways of Thinking Heuristic Thinking 2006-09-24 11
- 12. Two Ways of Thinking Heuristic Thinking Best influence tool: cues Effort required of receiver: little Successful persuasion means Short-term change Vulnerable attitudes Less predictable results 2006-09-24 12
- 13. Two Ways of Thinking Heuristic Thinking Types of Cues (CLARCS) - Cialdini Comparison Liking Authority Reciprocity Commitment/Consistency Scarcity 2006-09-24 13
- 14. Two Ways of Thinking Influence Tactics To encourage systematic thought Ensure relevance, comprehension Monitor and control mental state Match tools with mental state Not sure? Use a cue. Develop arguments from the point of view of the receiver 2006-09-24 14
- 15. Current Trends Web and Wireless Online individuals Have greater control of information Have too much information Demand individual attention 2006-09-24 15
- 16. Practical Influence Important Applications Commercial Web sites Non-profit Web sites Charity Politics Environment and Health Fine Art and Performance Art New categories of products and services 2006-09-24 16
- 17. Practical Persuasion Review Definitions Attitudes and Behaviour Two Ways of Thinking Current Trends Practical Applications 2006-09-24 17
- 18. Practical Persuasion Thank You Will Munroe Senior Influence Architect will.munroe@clearintent.ca 2006-09-24 18