This is a
dictionary to
unify data
related
expressions.
To have a common
data-language,
that is…
» consistent
» easy to remember
» with distinguishable
expressions
a little sneak peek
into the book…
Chapter_01&02
Activity-related
events and user-types
Chapter_03&04
Payment-related
events and user-types
Chapter_05
The possible
framework
Chapter_06
Analytics, metrics,
KPIs and more…
A few examples
from this chapter…
X-to-Y %
Lifetime Value calculations
Funnel

Analysis
AB-testing
Chapter_07
Case studies
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read the
full stuff?
Download
the full 54
pages e-book
for free!
http://www.data36.com/datadictionary/
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