Jeff Caponigro is the founder and president of Caponigro Public Relations, a crisis communications and reputation management firm. He has a bachelor's degree in English and journalism and has worked as a reporter for several major publications. He is the author of the popular book "The Crisis Counselor," which provides guidance on managing business crises. Caponigro Public Relations has extensive experience handling many types of crises for clients across various industries.

1. Prominent PR specialist :
Jeff Caponigro
Berezina Ksenia, Petrova Maria

2. Founder and President and CEO of Caponigro
Public Relations
areas:
crisis communications, media
relations, branding and
reputation-management
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3. • B.A. degree from Central
Michigan University
(major: English and journalism)
• trustee of the board of CMU
(6 years)
• Chairman of the Board
(2 years)
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4. Reporter and columnist
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▷ Midland Daily News
▷ Sports Illustrated,
▷ Sporting News,
▷ New York Times

5. Author of one of the most popular PR books
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▷ called THE CRISIS COUNSELOR: A step-by-
step guide to managing a business crisis
▷ named by New York-based PR WEEK
magazine as one of the “10 best PR books
ever written.”

6. 1. Induction into the Public Relations Society of
America’s College of Fellows
Milestones
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2. Accreditation
in Public
Relations
3. PRSA’s highest
national award (the
Silver Anvil)

7. 4. The multi-year PR program.
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Milestones
5. The 1995 recall of seat belts.
6. Establishment of Caponigro Public
Relations (1995).

8. Caponigro Public Relations has managed crisis situations
related to
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▷ product recalls,
▷ environmental issues,
▷ tainted fast food,
▷ employee layoffs,
▷ work-related accidents and deaths,
▷ plant closings,
▷ government probes,
▷ malpractice and discrimination cases,

9. Caponigro Public Relations has managed crisis situations
related to
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▷ shortfalls in profit performance,
▷ hostile takeovers,
▷ mergers and acquisitions,
▷ product-related lawsuits,
▷ negative media coverage,
▷ strikes,
▷ boycotts,
▷ damaging rumors,
▷ accidental deaths, and many others.

10. one of the nation’s five best “crisis and issues
management firms” and “public affairs firms”
the first public relations agency to earn ISO 9001:2000
certification
winner of the nation’s top award for PR firms, called the
SABRE Award, in the category of “Client Service.”
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Caponigro Public Relations

11. Three Lessons to Learn:
• Work hard to establish goodwill with your employees
before a crisis occurs
• All businesses are vulnerable to negative actions by
current and former employees
• Communicate openly and honestly with employees
during a crisis.
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