Tommy enjoys creating art paintings and drawings as hobbies. He spends his free time experimenting with different art mediums like watercolors, acrylics, and charcoal. Tommy hopes to continue improving his artistic skills and possibly showcase his work in a local art show in the future.
CMO University - presentation by Christine Perkett; PerkettPRPerkettPR
The document discusses enhancing brands through social media engagement. It emphasizes the importance of conversing with customers rather than just broadcasting messages. Companies are advised to change their thinking, lighten up, speak up, listen, keep promises to both customers and their brand. Relationships built on respect and influence are more important than control. Metrics for measuring social media success include fans, followers, demographics, topics, influence, growth, activity, interactions, visitors, leads, new customers, active users, share of voice, brand mentions, sentiment, traffic sources, content views and shares.
This document provides an overview of digital marketing and how it has evolved. It discusses how digital marketing has changed from the past when websites were just starting to the present where many tools are available. The document also notes that digital marketing is not a one-size-fits-all approach and should utilize multiple channels to be most effective. It encourages readers to explore digital marketing's potential benefits.
Humanizing Your Brand in Social Media - Social Media 2011PerkettPR
The document discusses how humanizing your brand can help marketing efforts. It notes that business customers are still people who engage on social channels. While marketers face challenges like data overload and multiple channels, taking a more human approach by having a sense of humor, being transparent and consistent can increase productivity, customer value and engagement on websites, blogs and communities. Taking a human approach means speaking to customers as people rather than at them and solving their problems in a resourceful, helpful way across integrated marketing campaigns.
Networked & Noticed: How New Media Has Changed PRPerkettPR
A brief "why and how" INTRO for businesses who want to use social media for more effective PR - for The Downtown Women's Club, January 2010.
Focused on: Beginners, DIY, SMB
Christine Perkett on why PR experts are now influencers - and how to get there yourself. Embracing your role as a tastemaker. A presentation June 11, 2010 for T3PR by PRSA in NYC.
Tommy enjoys creating art paintings and drawings as hobbies. He spends his free time experimenting with different art mediums like watercolors, acrylics, and charcoal. Tommy hopes to continue improving his artistic skills and possibly showcase his work in a local art show in the future.
CMO University - presentation by Christine Perkett; PerkettPRPerkettPR
The document discusses enhancing brands through social media engagement. It emphasizes the importance of conversing with customers rather than just broadcasting messages. Companies are advised to change their thinking, lighten up, speak up, listen, keep promises to both customers and their brand. Relationships built on respect and influence are more important than control. Metrics for measuring social media success include fans, followers, demographics, topics, influence, growth, activity, interactions, visitors, leads, new customers, active users, share of voice, brand mentions, sentiment, traffic sources, content views and shares.
This document provides an overview of digital marketing and how it has evolved. It discusses how digital marketing has changed from the past when websites were just starting to the present where many tools are available. The document also notes that digital marketing is not a one-size-fits-all approach and should utilize multiple channels to be most effective. It encourages readers to explore digital marketing's potential benefits.
Humanizing Your Brand in Social Media - Social Media 2011PerkettPR
The document discusses how humanizing your brand can help marketing efforts. It notes that business customers are still people who engage on social channels. While marketers face challenges like data overload and multiple channels, taking a more human approach by having a sense of humor, being transparent and consistent can increase productivity, customer value and engagement on websites, blogs and communities. Taking a human approach means speaking to customers as people rather than at them and solving their problems in a resourceful, helpful way across integrated marketing campaigns.
Networked & Noticed: How New Media Has Changed PRPerkettPR
A brief "why and how" INTRO for businesses who want to use social media for more effective PR - for The Downtown Women's Club, January 2010.
Focused on: Beginners, DIY, SMB
Christine Perkett on why PR experts are now influencers - and how to get there yourself. Embracing your role as a tastemaker. A presentation June 11, 2010 for T3PR by PRSA in NYC.
The document discusses best technology options for small and medium sized businesses (SMBs). It notes that SMBs are time crunched, resource restrained, and fiscally cautious. It then asks readers to vote on common business needs like sharing files, backing up data, marketing, managing finances, and tracking employees. The document then provides recommendations for technologies to address file sharing, data backup, accessing files remotely, managing finances and payroll, monitoring productivity, communication tools, and marketing strategies.
PR & Technology How to Be Effective in Today’s Digital World PerkettPR
This document discusses how PR and technology have merged, and the importance of using digital tools and a human approach to connect with customers. It emphasizes using social media, content, and multiple channels to build awareness, share knowledge, and understand customers. Effective digital PR requires being helpful, consistent, innovative, and measuring ROI. The future of PR lies in social media participation and a connected, multi-channel strategy.
Public art is artwork that is displayed in public spaces and accessible to all people. It can include sculptures, murals, installations and more. The document lists several Austin-based artists who have created public artworks and organizations that commission or support public art, suggesting that public art aims to reach broad audiences by placing artwork where the general public will encounter it.
The document tells a story in Portuguese about five little ducklings who went to play beyond the mountains while their mother called out for them. One by one, each duckling returned except for the last one. The mother duck grew sad not knowing where her ducklings had gone. However, the story has a happy ending as the mother duck goes beyond the mountains to search for her ducklings and calls out, causing the ducklings to return to her.
This document provides an overview of digital marketing and how it has evolved. It discusses how digital marketing has changed from the past when websites were first introduced to now with many digital marketing channels available. The document also highlights that digital marketing is not a one-size-fits-all approach and contact information is provided for further discussion.
This document provides a brief profile of someone who lists their boyfriend as their "babe 4 ever", their best friend as "TheBoyfriend", and their brother and crush identified as "Brova(ben j)" and "Crush(legacy)" respectively. They also mention enjoying the musician Drake and conclude by referring to themselves.
High performance leadership project.nextdoor neighborhoods.slideshareWayne Holley
This presentation describes my High Performance Leadership Project for Toastmasters. I presented it to my club, Poway Black Mountain Toastmasters, at our meeting on Thursday May 30, 2013.
It describes what an HPL project is, how I came to choose this particular project and gives a sketch of what the project will accomplish. The next step for me is to do the project planning, then execute the project. I'll have another presentation at the end of the project to present the results and Lessons Learned.
The audio for the first slide is my first-person version of the introduction given by the Toastmaster of the evening, James Black.
I won a ribbon for Best Speaker that evening in a vote which included two DTMs (Distinguished Toastmasters).
Construction Project Management Class Project PresentationWayne Holley
John and Jane Doe have contracted to purchase a manufactured home to be installed on their 4.95 acre property in Santa Ysabel, California. The project will involve developing the land, installing utilities like a well and septic system, preparing the home site, and fully setting up and landscaping the home. Key risks include finding an adequate water source from a well and finding an acceptable location for the septic system leach field. The targeted completion date is November 5, 2012.
This document discusses how brands can go beyond traditional 30-second advertisements by using storytelling and branded entertainment. It argues that in order to truly engage consumers, brands need to provide value or entertainment in exchange for the consumer's time and attention. The document then explores how brands can tap into universal human desires and archetypes to craft compelling brand stories for longer-form entertainment. It provides an example of how Snickers created a branded road trip TV show centered around archetypal characters to promote their urban festival event. The goal was to entertain consumers and strengthen the brand message through an engaging story.
The short outline of an ongoing argument I've been working on. Definitely a work in progress. Wanted to be able to share it around a little easier, though.
Modern PR professionals: the persuasive storytellersBob Pickard
Creating a winning communications campaign demands that PR professionals master an array of new skills, the most important of which is the art of digital storytelling. It’s not good enough to know how to create a Facebook fan site, drive followers on Twitter, or cobble together conversation communities on different social networks. The key to success isn’t just the technology. Success starts by learning how to master the new narrative approach that digital technology enables. Fundamental to making ‘stories that succeed’ is understanding how to apply ‘the psychology of persuasion’ to planning PR projects so that target audiences do and think what you want them to do or think. By combining the latest marketing theory with practical tips along with a video case study, the presentation will look at how tomorrow’s PR people can start thinking today about the transformative behaviors that will help them master the new media environment.
The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.
This training was prepared for by 3fold Communications for the Sacramento Regional Community Foundation. Why are generational dynamics key to understanding social media? This presentation discussed how each generation communicates differently, and which social media tools might be useful for reaching different ages.
This training was prepared for by 3fold Communications for the Sacramento Regional Community Foundation. Why are generational dynamics key to understanding social media? This presentation discussed how each generation communicates differently, and which social media tools might be useful for reaching different ages.
Communicating effectively between generations is essential for doing business in the modern world. With new technologies like Facebook, Twitter, and MySpace it's become even more important to understand generational differences. How do you begin to understand the intricacies of these groups? How do you develop a social media strategy and begin to execute it successfully?
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
This is another variation of my work around the Social Media Playbook, a step forward in my book writing process. It needs some work still to make it prettier and tell the story, but I delivered it to the Social Media Club Workshop in Austin on November 6, 2007.
How the art of PR is becoming a scienceBob Pickard
As PR professionals become increasingly persuasive storytellers, public relations is becoming a powerful blend of relationship artistry and evidence-based digital science.
The document discusses best technology options for small and medium sized businesses (SMBs). It notes that SMBs are time crunched, resource restrained, and fiscally cautious. It then asks readers to vote on common business needs like sharing files, backing up data, marketing, managing finances, and tracking employees. The document then provides recommendations for technologies to address file sharing, data backup, accessing files remotely, managing finances and payroll, monitoring productivity, communication tools, and marketing strategies.
PR & Technology How to Be Effective in Today’s Digital World PerkettPR
This document discusses how PR and technology have merged, and the importance of using digital tools and a human approach to connect with customers. It emphasizes using social media, content, and multiple channels to build awareness, share knowledge, and understand customers. Effective digital PR requires being helpful, consistent, innovative, and measuring ROI. The future of PR lies in social media participation and a connected, multi-channel strategy.
Public art is artwork that is displayed in public spaces and accessible to all people. It can include sculptures, murals, installations and more. The document lists several Austin-based artists who have created public artworks and organizations that commission or support public art, suggesting that public art aims to reach broad audiences by placing artwork where the general public will encounter it.
The document tells a story in Portuguese about five little ducklings who went to play beyond the mountains while their mother called out for them. One by one, each duckling returned except for the last one. The mother duck grew sad not knowing where her ducklings had gone. However, the story has a happy ending as the mother duck goes beyond the mountains to search for her ducklings and calls out, causing the ducklings to return to her.
This document provides an overview of digital marketing and how it has evolved. It discusses how digital marketing has changed from the past when websites were first introduced to now with many digital marketing channels available. The document also highlights that digital marketing is not a one-size-fits-all approach and contact information is provided for further discussion.
This document provides a brief profile of someone who lists their boyfriend as their "babe 4 ever", their best friend as "TheBoyfriend", and their brother and crush identified as "Brova(ben j)" and "Crush(legacy)" respectively. They also mention enjoying the musician Drake and conclude by referring to themselves.
High performance leadership project.nextdoor neighborhoods.slideshareWayne Holley
This presentation describes my High Performance Leadership Project for Toastmasters. I presented it to my club, Poway Black Mountain Toastmasters, at our meeting on Thursday May 30, 2013.
It describes what an HPL project is, how I came to choose this particular project and gives a sketch of what the project will accomplish. The next step for me is to do the project planning, then execute the project. I'll have another presentation at the end of the project to present the results and Lessons Learned.
The audio for the first slide is my first-person version of the introduction given by the Toastmaster of the evening, James Black.
I won a ribbon for Best Speaker that evening in a vote which included two DTMs (Distinguished Toastmasters).
Construction Project Management Class Project PresentationWayne Holley
John and Jane Doe have contracted to purchase a manufactured home to be installed on their 4.95 acre property in Santa Ysabel, California. The project will involve developing the land, installing utilities like a well and septic system, preparing the home site, and fully setting up and landscaping the home. Key risks include finding an adequate water source from a well and finding an acceptable location for the septic system leach field. The targeted completion date is November 5, 2012.
This document discusses how brands can go beyond traditional 30-second advertisements by using storytelling and branded entertainment. It argues that in order to truly engage consumers, brands need to provide value or entertainment in exchange for the consumer's time and attention. The document then explores how brands can tap into universal human desires and archetypes to craft compelling brand stories for longer-form entertainment. It provides an example of how Snickers created a branded road trip TV show centered around archetypal characters to promote their urban festival event. The goal was to entertain consumers and strengthen the brand message through an engaging story.
The short outline of an ongoing argument I've been working on. Definitely a work in progress. Wanted to be able to share it around a little easier, though.
Modern PR professionals: the persuasive storytellersBob Pickard
Creating a winning communications campaign demands that PR professionals master an array of new skills, the most important of which is the art of digital storytelling. It’s not good enough to know how to create a Facebook fan site, drive followers on Twitter, or cobble together conversation communities on different social networks. The key to success isn’t just the technology. Success starts by learning how to master the new narrative approach that digital technology enables. Fundamental to making ‘stories that succeed’ is understanding how to apply ‘the psychology of persuasion’ to planning PR projects so that target audiences do and think what you want them to do or think. By combining the latest marketing theory with practical tips along with a video case study, the presentation will look at how tomorrow’s PR people can start thinking today about the transformative behaviors that will help them master the new media environment.
The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.
This training was prepared for by 3fold Communications for the Sacramento Regional Community Foundation. Why are generational dynamics key to understanding social media? This presentation discussed how each generation communicates differently, and which social media tools might be useful for reaching different ages.
This training was prepared for by 3fold Communications for the Sacramento Regional Community Foundation. Why are generational dynamics key to understanding social media? This presentation discussed how each generation communicates differently, and which social media tools might be useful for reaching different ages.
Communicating effectively between generations is essential for doing business in the modern world. With new technologies like Facebook, Twitter, and MySpace it's become even more important to understand generational differences. How do you begin to understand the intricacies of these groups? How do you develop a social media strategy and begin to execute it successfully?
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
This is another variation of my work around the Social Media Playbook, a step forward in my book writing process. It needs some work still to make it prettier and tell the story, but I delivered it to the Social Media Club Workshop in Austin on November 6, 2007.
How the art of PR is becoming a scienceBob Pickard
As PR professionals become increasingly persuasive storytellers, public relations is becoming a powerful blend of relationship artistry and evidence-based digital science.
The document discusses measuring the impact of storytelling in marketing. It notes that many marketers struggle to quantify the value of storytelling efforts and link them to business outcomes. It proposes developing a framework with aligned metrics to measure how storytelling influences key performance indicators and profits. The goal is to demonstrate how storytelling contributes directly to business goals like increasing sales, preference, lifetime customer value, and other priorities.
Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline
Empathy: The Fundamental Skill Of Our TimesFCB Brasil
There is a dramatic transformation taking place in society driven by factors like increased transparency, social inequality, resource scarcity, and environmental concerns. As a result, brands can no longer ignore their role and impact in society and with stakeholders. To navigate this new reality, brands must be empathetic by understanding others' perspectives and using that understanding to guide their actions. The document discusses what it means for a brand to be empathetic, providing examples like how Volvo developed safety technology with all road users in mind and how Google created an accessibility guide. It also examines the concept of empathy more broadly and how empathy occurs, with barriers to taking action also discussed.
Building Influence for a Brand - Brand StationBrand Station
A different perspective on influence and brands, focusing on the human aspects of influential relationships.
Presentation given to Danone's international marketing team by Pierre-Jean Choquelle, Head of strategy @ Brand Station
UWA presentation social media marketingNick Eggleton
Presentation to students at UWA in Perth.
Social Media Marketing.
My POV:
Social is not marketing
Marketing is not social
Messages = empathy
Empathy needs effort
Effort is effective
Tips For Writing A Narrative Essay. Scholarship Essay: How to start a narrati...Amanda Stephens
How to Write a Narrative Essay | Writing Guides | Ultius. How to Write a Narrative Essay: Easy Guide and Useful Tips. What To Write My Narrative Essay About ― 40 Best Narrative Essay Topics. Scholarship Essay: How to start a narrative composition. Helpful Narrative Essay Topics Ireland | Essay topics, Essay writing .... Reflection essay: How do you write a narrative essay. How to Write a Good Narrative Essay | Blog CheapEssay.net. What Is A Narrative Essay? Narrative Essay Examples And Writing Tips .... Narrative Essay Help - Step 1 - Define Your Qualities. 30 Sample Of Narrative Essay | Example Document Template. How to Write a Narrative Essay. 5 Tips for Teaching Narrative Writing | Narrative writing, Teaching ....
This document provides tips and guidelines for non-profits to use social media effectively for fundraising and marketing. It emphasizes creating engaging content like stories and videos to demonstrate impact and raise awareness. Non-profits should research where their target audiences engage online and establish guidelines for social media use and interactions. The key is interacting regularly through multiple channels to build relationships and promote the organization's brand and mission.
Similar to How to Manage Employee Facebook Activity for Optimal (and Safe) Results (20)
15. Fired him for being funny. Fired him for
being spontaneous. Fired him for being
relevant. Fired him for alighting ever so
gently, like a canary taking its perch, on a
dowel of human truth. You know -- the
way social media is supposed to be,
because the whole point of it is to discard
archaic and abrasive concepts of messaging
in favor of actual conversations.
-AdAge