This document discusses key performance indicators (KPIs) for public relations executives. It provides examples of KPI materials like lists of KPIs, performance appraisals, and job skills that can be used for PR executives. It also outlines the steps to create KPIs for this position, including defining objectives, identifying key result areas and tasks, and determining how to measure results. Finally, it discusses types of KPIs and mistakes to avoid when building a KPI system.