2. We at PR+ believes that effective communication can create trust between your company, your brands
and its consumers.
We know the trust created is one of the key factors to build consumer loyalty.
In return PR+ and your company can use the loyalty to create re-purchase or customer recommendation
behaviors.
And we believe, we can do this through the marketing tools – public relations, special events
management, social media, and media planning and buying.
3. Public Relations
Media Relations + Press Release Development + Press Conference Management + Media
Day + Media Training
Special Events
Publicity Events + Product Launches + Corporate Events + Consumer Activations.
Social Media
Online Reputation Management (FB, Twitter, Instagram) + Web Design & Development +
Electronic Direct Mailers
Media Planning & Buying
Placement Negotiation and Acquisition.
7. Dockers® the most loved khaki launches Fall/Holiday 2013 Collection at the 7th High Club in Bonifacio High Street;
celebrating the season with the theme “Fall Into Khaki”.
8. !
Starting the year Big! The launching of the Spring/
Summer 2012 Collection was conceptualized and
executed by PR+. To best showcase the new
collection, the Agency have encapsulated the new
things other than the new collection of the iconic
brand – new seasonal message, the Search for the
Dockers Men of Action, the introduction of Bear
Grylls as the new face of Dockers and the Man of
Action Car Raffle Promo.!
!
The launch was held at the North Court Activity
Center of Power Plant Mall in Rockwell.!
!
!
!
The resulting Fall/Holiday 2013 range is designed to make a statement without
screaming it, and, led by the new Alpha and SF Collections, the Dockers® brand
is certain to do just that.
Dockers Fall Holiday 2013 Collection unveils–The Dockers® Alpha and SF
Collections—rugged and refined design options that are built on the spirit of the
“maker,” combining elements of creative expression, determination, superior
attention to detail and exceptional craftsmanship.
9. !
Starting the year Big! The launching of the Spring/
Summer 2012 Collection was conceptualized and
executed by PR+. To best showcase the new
collection, the Agency have encapsulated the new
things other than the new collection of the iconic
brand – new seasonal message, the Search for the
Dockers Men of Action, the introduction of Bear
Grylls as the new face of Dockers and the Man of
Action Car Raffle Promo.!
!
The launch was held at the North Court Activity
Center of Power Plant Mall in Rockwell.!
!
!
!
10. !
Starting the year Big! The launching of the Spring/
Summer 2012 Collection was conceptualized and
executed by PR+. To best showcase the new
collection, the Agency have encapsulated the new
things other than the new collection of the iconic
brand – new seasonal message, the Search for the
Dockers Men of Action, the introduction of Bear
Grylls as the new face of Dockers and the Man of
Action Car Raffle Promo.!
!
The launch was held at the North Court Activity
Center of Power Plant Mall in Rockwell.!
!
!
!
11. !
Starting the year Big! The launching of the Spring/
Summer 2012 Collection was conceptualized and
executed by PR+. To best showcase the new
collection, the Agency have encapsulated the new
things other than the new collection of the iconic
brand – new seasonal message, the Search for the
Dockers Men of Action, the introduction of Bear
Grylls as the new face of Dockers and the Man of
Action Car Raffle Promo.!
!
The launch was held at the North Court Activity
Center of Power Plant Mall in Rockwell.!
!
!
!
Business World Online & Offline!
12. !
Starting the year Big! The launching of the Spring/
Summer 2012 Collection was conceptualized and
executed by PR+. To best showcase the new
collection, the Agency have encapsulated the new
things other than the new collection of the iconic
brand – new seasonal message, the Search for the
Dockers Men of Action, the introduction of Bear
Grylls as the new face of Dockers and the Man of
Action Car Raffle Promo.!
!
The launch was held at the North Court Activity
Center of Power Plant Mall in Rockwell.!
!
!
!
Malaya Online & Offline!
13. !
Starting the year Big! The launching of the Spring/
Summer 2012 Collection was conceptualized and
executed by PR+. To best showcase the new
collection, the Agency have encapsulated the new
things other than the new collection of the iconic
brand – new seasonal message, the Search for the
Dockers Men of Action, the introduction of Bear
Grylls as the new face of Dockers and the Man of
Action Car Raffle Promo.!
!
The launch was held at the North Court Activity
Center of Power Plant Mall in Rockwell.!
!
!
!
Business Mirror, Circuit & !
BNL Magazine!
14. !
Starting the year Big! The launching of the Spring/
Summer 2012 Collection was conceptualized and
executed by PR+. To best showcase the new
collection, the Agency have encapsulated the new
things other than the new collection of the iconic
brand – new seasonal message, the Search for the
Dockers Men of Action, the introduction of Bear
Grylls as the new face of Dockers and the Man of
Action Car Raffle Promo.!
!
The launch was held at the North Court Activity
Center of Power Plant Mall in Rockwell.!
!
!
!
21. Executive Summary
This provides a summary for Dockers® Spring/Summer & Fall/Holiday 2013 PR Coverage for the period of January
to August 2013.
Total PR Summary presents 6.836M PR Values. This includes releases with the daily broadsheets, magazines and
online.
As of the date, the Agency was able to deliver 82 releases combined, with a total media value of 14.12x the cost of
investment.
43. !
!
!
Executive Summary
This provides an executive summary for Devant PR Coverage for the period of May to July 2013.
Total PR Summary presents 4.602M PR Values. This includes releases with the daily broadsheets and
online.
As of the date, the Agency was able to deliver 51 releases combined.