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RSLT Social Media School 2010 - Goede En Slechte Cases Paul Blok + Gert Hans ...Paul Blok
Rslt Social Media School 2010 workshop op 10 maart gegeven met Gert Hans Berghuis en op 11 maart met Sjef Kerkhofs. In deze presentatie staan de cases van de twee workshops bij elkaar.
2011maart social mediaschool-goede-en-slechte-cases-paulblok+josgovaartPaul Blok
RSLT Social Media School interactieve workshop aan de hand van cases: wat ging er goed, wat ging er niet goed, wat kun je er van leren? Gepresenteerd samen met Jos Govaart van Coopr
Obat Kuat
Obat Kuat Alami
Obat Kuat Pria
Obat Kuat Herbal
Obat Kuat Oles
Obat Kuat Pria Alami Buatan Sendiri
Obat Kuat Tahan Lama
Obat Kuat Pria Di Apotik
Obat Kuat Lelaki
Obat Kuat Di Apotik
RSLT Social Media School 2010 - Goede En Slechte Cases Paul Blok + Gert Hans ...Paul Blok
Rslt Social Media School 2010 workshop op 10 maart gegeven met Gert Hans Berghuis en op 11 maart met Sjef Kerkhofs. In deze presentatie staan de cases van de twee workshops bij elkaar.
2011maart social mediaschool-goede-en-slechte-cases-paulblok+josgovaartPaul Blok
RSLT Social Media School interactieve workshop aan de hand van cases: wat ging er goed, wat ging er niet goed, wat kun je er van leren? Gepresenteerd samen met Jos Govaart van Coopr
An overview of what content marketing is, why it's importance is growing, and some of the "how" in implementation. This is only scratching the surface! To go deeper into content marketing, drop us a line: digitalmarketing@centerline.net
Ten Things to Consider When Completing your Interactive Media DegreeCenterline Digital
Centerliners Brenna Mickey and Cait Smith spoke at their alma mater Elon University to students completing their Master of Arts in Interactive Media. This presentation provides helpful tips and things to think about when venturing out (or back) into the real world.
This document discusses Pepsi's operations and marketing strategies in Pakistan. It provides an overview of Pepsi's history in Pakistan since 1893, their mission and vision statements, target demographics, competitors, product portfolio, distribution network, and marketing mix strategies. Key points include that Pepsi targets all age groups and socioeconomic classes in Pakistan, considers Coca-Cola their main competitor, and employs discounts and promotions as part of their pricing strategy.
Rob Gurley provides an overview of marketing automation. He defines marketing automation as technology that tracks, prioritizes, and analyzes leads, customers, and accounts across marketing channels. Gurley discusses why companies should use marketing automation to improve accountability, strategic decision making, and ROI. He outlines common features of marketing automation platforms like email automation, campaign management, reporting, and lead scoring. Gurley also discusses best practices like increasing relevant content, reducing complexity, and template-based content creation to maximize marketing automation.
Measuring Share of Voice - Centerline Digital - March 2016Centerline Digital
Share of Voice measures how often a brand is potentially noticed across public-facing channels and can be simplistically calculated by impressions (owned / total competitive brand).
When measuring Share of Voice, it’s important to consider how heavily each data point may be measured based on brand or campaign objectives. Our goal is to determine which KPIs/metrics are not only most important, but have the highest correlation to performance and ROI. This weighting system is contingent on brand objectives.
Learn more at: http://www.centerline.net
Content Planning Guide - Centerline Digital - Content Marketing - 100713Centerline Digital
The document provides a guide for content planning by walking through questions in five key areas: audience, message, content type, distribution, and measurement. It advises starting the planning process by defining the goal and audience. The guide then prompts the user to consider questions about crafting the right message for the audience, choosing an appropriate content type, selecting distribution channels, and establishing metrics for measuring success. It emphasizes quantity is not as important as quality and that content should help people take action.
UX Workshop Activity: Missions, Methods and Mindframes. Centerline Digital.Centerline Digital
The M3 technique helps stakeholders think from the user's perspective before defining product features. It involves stakeholders brainstorming the missions, mindframes, and methods of target users. Missions are the goals users want to accomplish. Mindframes provide context around the mental states and attitudes driving user goals. Methods are ways to help users achieve their missions. By discussing these three areas, stakeholders reach consensus on priority user needs to inform product strategy, rather than starting with predefined features. The technique surfaces insights and ensures user needs are central to the vision, helping stakeholders avoid a "features first" mentality.
John Lane - Centerline - Content Marketing Art Of War - 04.13Centerline Digital
Content Marketing Art of War. Theories, Case Studies and Anecdotes on Content Marketing, based on the (modified) teachings of Sun Tzu. Centerline Digital examples in the presentation:
- All work for Physicians Pharmacy Alliance
- IBM Smarter Computing Workload Simulator
- Datagrams for IBM Mobile First
- Vitamin T UX Infographic
- Eaton - Professor Wattson
- IBM City One
* Click those images to be taken to the actual pieces.
The presentation was given by John Lane, VP Strategy & Creative at Centerline Digital twice in April:
- The BMA Carolinas Lunch
- The Digital Marketing For Business Conference
Go to http://www.centerline.net for more information.
At the Next Gen Customer Experience (CX) in Financial Services conference, Centerline's Marketing Change Management team presents two hypotheses on the importance of organizational balance and elevating your CX using data and innovation. As a key takeaway, the presentation included a CX Maturity Program to gauge your organizational CX maturity as well as helps identify goals and where to focus your efforts moving forward.
Why User Experience Matters | By UX Professionals from Centerline DigitalCenterline Digital
This document discusses user experience (UX) design. It defines UX as the sum of a person's emotions and behaviors when interacting with a product or service. Good UX is important as it reduces wasted development time, increases sales and user retention. The document outlines the typical process for a UX project, including research, content strategy, information architecture, design, development, and testing phases to deliver useful and usable experiences.
A customer experience framework is a fancy name for a set of tools designed to help you create viable customer experience maps. By creating a framework, you can make sure your deliverable is telling a true story and ensure your thinking maintains a customer-centric focus. Learn about what goes into building a CX framework and how you can put it to use in your next project in this presentation.
Data visualizations make huge amounts of data more accessible and understandable. Data visualization, or "data viz," is becoming largely important as the amount of data generated is increasing and big data tools are helping to create meaning behind all of that data.
This SlideShare presentation takes you through more details around data visualization and includes examples of some great data visualization pieces.
An overview of what content marketing is, why it's importance is growing, and some of the "how" in implementation. This is only scratching the surface! To go deeper into content marketing, drop us a line: digitalmarketing@centerline.net
Ten Things to Consider When Completing your Interactive Media DegreeCenterline Digital
Centerliners Brenna Mickey and Cait Smith spoke at their alma mater Elon University to students completing their Master of Arts in Interactive Media. This presentation provides helpful tips and things to think about when venturing out (or back) into the real world.
This document discusses Pepsi's operations and marketing strategies in Pakistan. It provides an overview of Pepsi's history in Pakistan since 1893, their mission and vision statements, target demographics, competitors, product portfolio, distribution network, and marketing mix strategies. Key points include that Pepsi targets all age groups and socioeconomic classes in Pakistan, considers Coca-Cola their main competitor, and employs discounts and promotions as part of their pricing strategy.
Rob Gurley provides an overview of marketing automation. He defines marketing automation as technology that tracks, prioritizes, and analyzes leads, customers, and accounts across marketing channels. Gurley discusses why companies should use marketing automation to improve accountability, strategic decision making, and ROI. He outlines common features of marketing automation platforms like email automation, campaign management, reporting, and lead scoring. Gurley also discusses best practices like increasing relevant content, reducing complexity, and template-based content creation to maximize marketing automation.
Measuring Share of Voice - Centerline Digital - March 2016Centerline Digital
Share of Voice measures how often a brand is potentially noticed across public-facing channels and can be simplistically calculated by impressions (owned / total competitive brand).
When measuring Share of Voice, it’s important to consider how heavily each data point may be measured based on brand or campaign objectives. Our goal is to determine which KPIs/metrics are not only most important, but have the highest correlation to performance and ROI. This weighting system is contingent on brand objectives.
Learn more at: http://www.centerline.net
Content Planning Guide - Centerline Digital - Content Marketing - 100713Centerline Digital
The document provides a guide for content planning by walking through questions in five key areas: audience, message, content type, distribution, and measurement. It advises starting the planning process by defining the goal and audience. The guide then prompts the user to consider questions about crafting the right message for the audience, choosing an appropriate content type, selecting distribution channels, and establishing metrics for measuring success. It emphasizes quantity is not as important as quality and that content should help people take action.
UX Workshop Activity: Missions, Methods and Mindframes. Centerline Digital.Centerline Digital
The M3 technique helps stakeholders think from the user's perspective before defining product features. It involves stakeholders brainstorming the missions, mindframes, and methods of target users. Missions are the goals users want to accomplish. Mindframes provide context around the mental states and attitudes driving user goals. Methods are ways to help users achieve their missions. By discussing these three areas, stakeholders reach consensus on priority user needs to inform product strategy, rather than starting with predefined features. The technique surfaces insights and ensures user needs are central to the vision, helping stakeholders avoid a "features first" mentality.
John Lane - Centerline - Content Marketing Art Of War - 04.13Centerline Digital
Content Marketing Art of War. Theories, Case Studies and Anecdotes on Content Marketing, based on the (modified) teachings of Sun Tzu. Centerline Digital examples in the presentation:
- All work for Physicians Pharmacy Alliance
- IBM Smarter Computing Workload Simulator
- Datagrams for IBM Mobile First
- Vitamin T UX Infographic
- Eaton - Professor Wattson
- IBM City One
* Click those images to be taken to the actual pieces.
The presentation was given by John Lane, VP Strategy & Creative at Centerline Digital twice in April:
- The BMA Carolinas Lunch
- The Digital Marketing For Business Conference
Go to http://www.centerline.net for more information.
At the Next Gen Customer Experience (CX) in Financial Services conference, Centerline's Marketing Change Management team presents two hypotheses on the importance of organizational balance and elevating your CX using data and innovation. As a key takeaway, the presentation included a CX Maturity Program to gauge your organizational CX maturity as well as helps identify goals and where to focus your efforts moving forward.
Why User Experience Matters | By UX Professionals from Centerline DigitalCenterline Digital
This document discusses user experience (UX) design. It defines UX as the sum of a person's emotions and behaviors when interacting with a product or service. Good UX is important as it reduces wasted development time, increases sales and user retention. The document outlines the typical process for a UX project, including research, content strategy, information architecture, design, development, and testing phases to deliver useful and usable experiences.
A customer experience framework is a fancy name for a set of tools designed to help you create viable customer experience maps. By creating a framework, you can make sure your deliverable is telling a true story and ensure your thinking maintains a customer-centric focus. Learn about what goes into building a CX framework and how you can put it to use in your next project in this presentation.
Data visualizations make huge amounts of data more accessible and understandable. Data visualization, or "data viz," is becoming largely important as the amount of data generated is increasing and big data tools are helping to create meaning behind all of that data.
This SlideShare presentation takes you through more details around data visualization and includes examples of some great data visualization pieces.
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