ProtShake, LLC offers a line of healthy protein beverages called BLINT SHAKES through innovative vending machines. The machines custom blend shakes using premixed powder packs with fruits and vegetables available in 5 flavors. BLINT SHAKES are nutritious, convenient, and affordable. The vending machine industry is growing, especially demand for healthy options. ProtShake plans to expand its business by placing over 3,000 machines in 10 states between 2014-2018 and eventually international markets.
12Business Name Fruitfit CompanyThe name of.docxdrennanmicah
1
2
Business Name: Fruitfit Company
The name of the company has been inspired by the core objectives that the business has to the customers. As the company is committed to providing healthy drinks which will serve as an alternative to commercialized high sugar beverages on the market. The company will provide non-alcoholic beverages based on fruits, herbs, and vegetables. Fruits will, however, make up the largest part of the business raw materials. The use of quality fruits to make healthy drinks has therefore inspired the name Fruitfit as the business name.
Mission Statement
Fruitfit Company is committed to providing healthy and achieve the highest level of satisfaction from our customers and build customer confidence in our products. At Fruitfit, we believe that what you put in your body matters a lot.
This mission statement is based on the mandate that the company has to its customers. Through the providing healthy beverages, the company will ensure that its customer's health matters concerns are taken care of. The responsibilities of the business are inspired by the recognition of living a healthy life by controlling what we consume.
Industry Trends
The global non-alcoholic beverage industry is estimated to be USD 967 billion. This is according to 2016 estimates done by market research studies. The industry is also expected to grow at an estimated rate of 5.7% through 2017-2025. This makes it a desirable business to venture into. In Thailand, the non-alcoholic beverage industry can be divided into the sectors of carbonated drinks, bottled water, fruit and vegetable drinks, performance drinks, energy drinks, and smoothies. The company will primarily operate in the fruit and vegetable drinks. This is especially a good time for the business as changes in the market have indicated that customers are shifting from carbonated drinks to healthy drinks (Helms & Nixon, 2010). As a result, the categories of drinks which offer health benefits to the customers are experiencing constant growth rates over time.
Strategic Position
In the order to properly position the company effectively in the market, the company will adopt a value-based positioning strategy. The company is committed to providing healthy drinks to customers. This comes at a time when the global market is becoming more conscious of the importance of healthy living. Fruitfit Company aims to provide healthy drinks which have been produced using quality raw materials. The company sources are raw materials from the local farmers whereby they are able to get the highest quality fruits and vegetables.
Distribution channels
As the company will be operating in an industry which has stiff competition, it will be necessary to ensure that the products of the company are brought as close to the customers as possible. As a result, the company will adopt a well-networked distribution channel which will ensure coverage of a wide geographical area. The company will have a central point of.
UpTown Swirl Business Plan 1 BUS 559 – Dr. Andr.docxjessiehampson
UpTown Swirl Business Plan 1
BUS 559 – Dr. Andrea Banto
Week 10 Assignment 4: UpTown Swirl Business Plan
By: Deborah Hughes
March 16, 2020
UpTown Swirl Business Plan 2
Table of Contents
1.0 Executive Summary ...................................................................................................... 3
2.0 Company Description ................................................................................................... 5
3.0 Industry Analysis and Trends ...................................... Error! Bookmark not defined.
4.0 Target Market.............................................................................................................. 13
5.0 Competition................................................................................................................. 23
6.0 Strategic Postion and Risk Assessment ....................... Error! Bookmark not defined.
7.0 Marketing Plan and Sales Strategy .............................. Error! Bookmark not defined.
8.0 Operations Plan ............................................................ Error! Bookmark not defined.
9.0 Technology Plan .......................................................... Error! Bookmark not defined.
10.0 Management and Organziation Plan .......................... Error! Bookmark not defined.
11.0 Ethics and Social Responsibility Plan........................ Error! Bookmark not defined.
12.0 The Financials ............................................................ Error! Bookmark not defined.
UpTown Swirl Business Plan 3
1.0 Executive Summary
UpTown Swirl Business Plan 4
2.0 Company Description
Uptown Swirl is a unique company that aims to provide organic products to the
consumers who are health conservative in nature and wants to provide frozen yogurt,
milkshakes, and bite-size desserts. This is a competitive market as there are already exiting firms
in the market with similar products to offer. Uptown Swirl would be known to provide various
variety of non-alcoholic food products such as frozen yogurt, milkshake, and quick-bite dessert
UpTown Swirl Business Plan 5
(Berberich et al. 2016). This would be meant to attract most customers as the milkshake and
yogurt would be made from fresh ingredients (Wilson et al. 2016).
The significance of the name itself conveys a message concerning the products we deal
with and to be of the best quality (Burns et al. 2016). The name also tries to give customers a
particular class by them being associated with the frozen yogurt, milkshake, and quick-bite
dessert. This would give this product a competitive advantage from the other companies that also
deal with frozen yogurt, milkshake, and quick-bite dessert (Wilson et al. 2016).
The company's primary aim is giving consumers non-alcoholic products so as the
customers’ needs can be fulfilled (Berberich et al. 2016). This ensures that there is saf ...
The ABC Company manufactures and markets commercial grade fitness .docxmehek4
The ABC Company manufactures and markets commercial grade fitness equipment. The senior management team is meeting for its second annual strategic planning session. While strategic plans usually encompass 3–5 years of the planning horizon, the CEO has asked that, for now, everyone concentrate only on years 1–3.
At the conclusion of the session, staff members will begin working on their individual plans and budgets for the coming year. The accounting manager will end up compiling all the budgets for incorporation into the strategic plan book.
ABC Background and Current Situation
Company:
· ABC develops, domestically manufacturers, markets, and sells commercial-grade, strength-training fitness equipment, like that found in a health club.
· It has created a patented, revolutionary line of strength training equipment, which has clearly allowed the company to be positioned as the "innovative leader" in the market place, addressing the fitness trend of "core training."
· The company is considering adding a line of cardiovascular (CV) training equipment including treadmills and exercise bikes.
· Its entire staff is well respected in the industry.
· Although its sales are exclusively in the United States it has, from time to time, considered expanding into international sales. International market growth has historically been at a rate 5–8% faster than domestic sales
Products:
· The industry breaks its product groups into cardiovascular and strength-training products. The profitability/piece overall is greatest on the strength-training equipment although the dollar value of total industry sales is 2:1 in favor of the CV equipment. However, from a COGS perspective CV COGS is equal to strength COGS + 15%.
· While ABC has in fact developed a revolutionary line of strength equipment addressing core training, duplicating this innovation in the CV line has proven to be beyond the reach of any manufacturer in the industry in the last 10–15 years, primarily due to the very high cost of developing something truly revolutionary for a product line of relatively low-margin and high-warranty costs.
Industry:
· As the health and fitness craze continues in America and around the world, the overall market is expected to grow 5–8% a year.
· The overseas, international fitness equipment market is growing 5–8% faster than the domestic growth rate.
· There are currently seven bonafide manufacturers of this fitness equipment: the two largest offer "one stop shop" product offerings (CV and strength products) and garner the highest market share; the other five specialize only in either strength or CV only equipment. There is talk of one or more of the CV manufacturers merging with one or more of the strength manufacturers.
· The customers—primarily health clubs and YMCAs—are always seeking innovative products to help market their club as different than the one down the street and attract more new members.
· Most of the larger health clubs prefer to buy all fitness equipm ...
12Business Name Fruitfit CompanyThe name of.docxdrennanmicah
1
2
Business Name: Fruitfit Company
The name of the company has been inspired by the core objectives that the business has to the customers. As the company is committed to providing healthy drinks which will serve as an alternative to commercialized high sugar beverages on the market. The company will provide non-alcoholic beverages based on fruits, herbs, and vegetables. Fruits will, however, make up the largest part of the business raw materials. The use of quality fruits to make healthy drinks has therefore inspired the name Fruitfit as the business name.
Mission Statement
Fruitfit Company is committed to providing healthy and achieve the highest level of satisfaction from our customers and build customer confidence in our products. At Fruitfit, we believe that what you put in your body matters a lot.
This mission statement is based on the mandate that the company has to its customers. Through the providing healthy beverages, the company will ensure that its customer's health matters concerns are taken care of. The responsibilities of the business are inspired by the recognition of living a healthy life by controlling what we consume.
Industry Trends
The global non-alcoholic beverage industry is estimated to be USD 967 billion. This is according to 2016 estimates done by market research studies. The industry is also expected to grow at an estimated rate of 5.7% through 2017-2025. This makes it a desirable business to venture into. In Thailand, the non-alcoholic beverage industry can be divided into the sectors of carbonated drinks, bottled water, fruit and vegetable drinks, performance drinks, energy drinks, and smoothies. The company will primarily operate in the fruit and vegetable drinks. This is especially a good time for the business as changes in the market have indicated that customers are shifting from carbonated drinks to healthy drinks (Helms & Nixon, 2010). As a result, the categories of drinks which offer health benefits to the customers are experiencing constant growth rates over time.
Strategic Position
In the order to properly position the company effectively in the market, the company will adopt a value-based positioning strategy. The company is committed to providing healthy drinks to customers. This comes at a time when the global market is becoming more conscious of the importance of healthy living. Fruitfit Company aims to provide healthy drinks which have been produced using quality raw materials. The company sources are raw materials from the local farmers whereby they are able to get the highest quality fruits and vegetables.
Distribution channels
As the company will be operating in an industry which has stiff competition, it will be necessary to ensure that the products of the company are brought as close to the customers as possible. As a result, the company will adopt a well-networked distribution channel which will ensure coverage of a wide geographical area. The company will have a central point of.
UpTown Swirl Business Plan 1 BUS 559 – Dr. Andr.docxjessiehampson
UpTown Swirl Business Plan 1
BUS 559 – Dr. Andrea Banto
Week 10 Assignment 4: UpTown Swirl Business Plan
By: Deborah Hughes
March 16, 2020
UpTown Swirl Business Plan 2
Table of Contents
1.0 Executive Summary ...................................................................................................... 3
2.0 Company Description ................................................................................................... 5
3.0 Industry Analysis and Trends ...................................... Error! Bookmark not defined.
4.0 Target Market.............................................................................................................. 13
5.0 Competition................................................................................................................. 23
6.0 Strategic Postion and Risk Assessment ....................... Error! Bookmark not defined.
7.0 Marketing Plan and Sales Strategy .............................. Error! Bookmark not defined.
8.0 Operations Plan ............................................................ Error! Bookmark not defined.
9.0 Technology Plan .......................................................... Error! Bookmark not defined.
10.0 Management and Organziation Plan .......................... Error! Bookmark not defined.
11.0 Ethics and Social Responsibility Plan........................ Error! Bookmark not defined.
12.0 The Financials ............................................................ Error! Bookmark not defined.
UpTown Swirl Business Plan 3
1.0 Executive Summary
UpTown Swirl Business Plan 4
2.0 Company Description
Uptown Swirl is a unique company that aims to provide organic products to the
consumers who are health conservative in nature and wants to provide frozen yogurt,
milkshakes, and bite-size desserts. This is a competitive market as there are already exiting firms
in the market with similar products to offer. Uptown Swirl would be known to provide various
variety of non-alcoholic food products such as frozen yogurt, milkshake, and quick-bite dessert
UpTown Swirl Business Plan 5
(Berberich et al. 2016). This would be meant to attract most customers as the milkshake and
yogurt would be made from fresh ingredients (Wilson et al. 2016).
The significance of the name itself conveys a message concerning the products we deal
with and to be of the best quality (Burns et al. 2016). The name also tries to give customers a
particular class by them being associated with the frozen yogurt, milkshake, and quick-bite
dessert. This would give this product a competitive advantage from the other companies that also
deal with frozen yogurt, milkshake, and quick-bite dessert (Wilson et al. 2016).
The company's primary aim is giving consumers non-alcoholic products so as the
customers’ needs can be fulfilled (Berberich et al. 2016). This ensures that there is saf ...
The ABC Company manufactures and markets commercial grade fitness .docxmehek4
The ABC Company manufactures and markets commercial grade fitness equipment. The senior management team is meeting for its second annual strategic planning session. While strategic plans usually encompass 3–5 years of the planning horizon, the CEO has asked that, for now, everyone concentrate only on years 1–3.
At the conclusion of the session, staff members will begin working on their individual plans and budgets for the coming year. The accounting manager will end up compiling all the budgets for incorporation into the strategic plan book.
ABC Background and Current Situation
Company:
· ABC develops, domestically manufacturers, markets, and sells commercial-grade, strength-training fitness equipment, like that found in a health club.
· It has created a patented, revolutionary line of strength training equipment, which has clearly allowed the company to be positioned as the "innovative leader" in the market place, addressing the fitness trend of "core training."
· The company is considering adding a line of cardiovascular (CV) training equipment including treadmills and exercise bikes.
· Its entire staff is well respected in the industry.
· Although its sales are exclusively in the United States it has, from time to time, considered expanding into international sales. International market growth has historically been at a rate 5–8% faster than domestic sales
Products:
· The industry breaks its product groups into cardiovascular and strength-training products. The profitability/piece overall is greatest on the strength-training equipment although the dollar value of total industry sales is 2:1 in favor of the CV equipment. However, from a COGS perspective CV COGS is equal to strength COGS + 15%.
· While ABC has in fact developed a revolutionary line of strength equipment addressing core training, duplicating this innovation in the CV line has proven to be beyond the reach of any manufacturer in the industry in the last 10–15 years, primarily due to the very high cost of developing something truly revolutionary for a product line of relatively low-margin and high-warranty costs.
Industry:
· As the health and fitness craze continues in America and around the world, the overall market is expected to grow 5–8% a year.
· The overseas, international fitness equipment market is growing 5–8% faster than the domestic growth rate.
· There are currently seven bonafide manufacturers of this fitness equipment: the two largest offer "one stop shop" product offerings (CV and strength products) and garner the highest market share; the other five specialize only in either strength or CV only equipment. There is talk of one or more of the CV manufacturers merging with one or more of the strength manufacturers.
· The customers—primarily health clubs and YMCAs—are always seeking innovative products to help market their club as different than the one down the street and attract more new members.
· Most of the larger health clubs prefer to buy all fitness equipm ...
2. WHO WE ARE AND WHAT WE OFFER
ProtShake, LLC offers an innovative style of Vending Machine that custom blends a
complete line of healthy protein beverages, called BLINT SHAKES.
This highly innovative system utilizes our special
premixed power-packs, infused with fresh fruits
and vegetables, and available in 5 delicious
flavors.
The system takes the customer’s order, blends
the shake on-the-spot, and delivers a healthy,
delicious and nutritious beverage.
BLINT SHAKES are:
Delicious • Nutritious • Convenient • Affordable
3. OUR FLAVORS
BLINT currently offers 5 shakes with different characteristics and nutritional values,
depending on the selected flavor: Vanilla, Chocolate, Mango + Yogurt, Banana Nut,
and Green Vegetables and Herbs.
All our shakes are rich in proteins (Whey Protein and Isolate), fiber, vitamins, and
antioxidants.
4. DYNAMIC GROWTH INDUSTRY
The Vending Machine industry generates $19.3 billion annually and is growing.
The mark-up on vended beverages is usually between 300% and 500%
Global Trends Toward Better Health: New federal rules limit the amount of fat, salt
and sugar in foods sold through vending machines. The trend toward “healthy
vending machines” is on the rise and the sectors growth is expected to accelerate.
New laws mandate that nutritional content be displayed on or near vending
machines. Blint Shakes always displays our nutritional content. We are proud of our
special ingredients.
Healthy Consumables are increasingly in demand: Sandwiches, salads and fruits
and the new staples being offered by vending companies, However, in our case,
BLINT SHAKES provides a more complete and balanced approach to nutrition by
providing a delicious, fresh blended shake that is rich in vitamins, protein, fiber and
antioxidants.
5. TAX ADVANTAGES
Vending is one of today's fastest-growing industries.
Perhaps not surprisingly, it's also the world's largest all-cash business.
As a vending machine business owner, you'll also see tax benefits.
One major tax deduction is for what's known as cost recovery. You may be able to write off,
through depreciation, the total purchase price of your machines in your first year of
operation. Section 179 of the Tax Code allows a $250,000 write-off of purchased
equipment per year. Any equipment-purchase amount over $250,000 may be depreciated
over a five-year period, under the IRS's Modified Accelerated Cost Recovery Systems
(MACRS) provisions.
Even more important as your business grows, you're allowed tax deductions for expenses
incurred in generating income as well as in operating and servicing your equipment.
Please see you tax advisor or accountant to determine if these deductions and benefits
would apply to your particular situation.
6. EXPANSION & GROWTH PLAN
2014-2018
Machine Sales: ProtShakes LLC intends to place more than 3,000 vending
machines in10 designated States. Locations will include large chains of Fitness
Centers and Gyms, Health Centers, Business Centers, Airports, Hotels, Hospitals,
Corporate Centers, and Shopping Centers.
Digital Advertising: We will offer sales of advertising on our integrated screens.
Ad slots will be available to third parties and will create an entirely new revenue
stream.
New Flavors: ProtSakes LLC is constantly innovating and will be introducing new
flavors and products on an on-going basis.
Internationalization of Business: Once entrenched as a brand in the USA, we
will proceed to bring BLINT international, in neighboring countries such as Canada
and Mexico, then utilize our substantial connections to penetrate the South
American market. Farther down the road, expansion plans include Europe,
Australia, Japan and Asia.
7. BEYOUR OWN BOSS
Tired of working for someone else?
Our team of vending industry experts can show you how to work for yourself on your
terms.
With your own vending business, you can:
Be your own boss
Set your own work schedule
Keep your own hours
Make the kind of money most people only dream about
Start to pocket the profits right away
Finally - a business that gives you the time, the freedom, and the money to do what
you want, when you want. Work full-time or part-time. You have complete control to
shape your life as you see fit. Regardless of how you spend your time - with family,
on vacations, or in other business ventures - your vending business is working for
you all day, every day. It's like having your own 24/7 sales team plugging away for
you – without coffee breaks, sick leave, or personnel issues.
8. WHY BLINT
• Uniqueness: BLINT has an innovative approach that offers a competitive
advantage. No one else has our technology or products. Protein Shakes out of a
high-tech vending machine is the best play in the vending market today.
• Brand: The BLINT brand is upbeat, attractive, and stands for quality, innovation,
nutrition, convenience and value. We already built a brand, so you don’t have to.
• Technology: Our machines are loaded with the latest technology, including a 27”
touch screen display that makes it easier for our consumer to select products, view
nutritional information, and even be entertained. Our unique wireless interface
allows system owners to receive sales information, inventory reports, maintenance
alerts, and more… all in real time, 24/7.
• Timing: There has never been a better time to enter both the vending business
and the health food business. Both of these industries are capturing tremendous
media attention and are considered rising waves of growth potential. We have
carefully combined these two dynamic industries into one innovative platform.
9. TARGET MARKETS
Based on our studies, we have a large target market, spanning people from 16 to 65
years.
Moreover, people that wish to improve their health, through fitness and/or eating
properly, are a prime target.
In other words, the target market for BLINT Shakes is enormous.
Ideal locations include fitness centers, gyms, hotels, airports, shopping malls,
corporate centers, college campuses, hospitals, factories, large companies, and
even sports stadiums.
The possibilities are nearly endless.
And the opportunities with BLINT Shakes are nearly limitless.
Come on Board, Today!