SlideShare a Scribd company logo
1 of 43
Download to read offline
Have you ever dreamed of owning your own highly-profitable business? One that earns you money
even when you’re not working, minimizing your hassle and maximizing your free time? A business
that can begin as a part-time, second-income job and evolve into a full-time profession that makes
you more money than you’ve ever made before? All the while improving the health, happiness, and
performance of ALL your customers?
h.u.m.a.n. can help you make those dreams a reality, TODAY. We are an innovative company
focused on improving the health and happiness of the people around us. To do this, we have created
a business that concentrates on: 1) Providing the tools, technology & information that vending
operators need to grow a healthy business quickly and efficiently, and 2) Promoting healthy living
by donating 10% of proceeds to charities that fight obesity and malnutrition. The thrill of owning
your own business is multiplied when you know that your actions are improving other peoples’ lives!
Today, I’m excited to give you a “behind the scenes” healthy vending tour and show you a detailed,
business blueprint on how to be wildly successful running your own healthy vending business. In this
Healthy Vending Handbook you’ll learn about:
There’s a ton more stuff that I’m not even mentioning here. Flip to the next page so we can get started!
Best in Health & Becoming h.u.m.a.n.,
Dear Future Partner in Healthy Vending,
Finally! a vending program
that is Healthy, Innovative &
Highly Profitable
h.u.m.a.n.helpingunitemanandnutrition
11 Dumb Healthy Vending Mistakes We Made…and How to Avoid Them
The Full Story Behind h.u.m.a.n. – the World’s 1st Healthy Vending Company
How and Why the h.u.m.a.n. Healthy Vending Program Works
Details and Specifications on Our State-of-the-Art Vending Machines
Our Healthy & Tasty Product Offerings (Hint: we have over 1000 approved products in
our healthy vending catalog…& it’s growing!)
How to Increase Your Revenue with Video Advertising
Program Costs and Configurations
h.u.m.a.n.’s Mission, Company Vision, & Philanthropic Endeavors
Sean Kelly, Chief Humanist, h.u.m.a.n.
Table of Contents
Description Page
Welcome Letter 2
You’re looking at it! 3
The Story Behind h.u.m.a.n. 4
Entreprenuer - 100 Brilliant Companies Article 11
Your Profit Checklist 14
Why the h.u.m.a.n. Program Works 15
The h.u.m.a.n. Machines 16
h.u.m.a.n.’s Warranty 24
Premium “Location Discovery & Acquisition” 25
The h.u.m.a.n. Products 26
Vending 2.0™: Technology & Innovation 31
Advendtising™: h.u.m.a.n.’s Digital Advertising Program 32
h.u.m.a.n. vs. The Competition 35
Steps to Get Started 37
The h.u.m.a.n. Relationship Diagram 38
Making an Intelligent Investment with h.u.m.a.n. 39
Fast Mover Bonus: Free “HUMAN VIP Upgrade” 41
Your Next Steps with h.u.m.a.n. 42
Your Decision 43
Good Intentions...
Fueled solely by our passion
for health and improving the
lives of others, we created
vending machine company.
With such true, respectable,
& good-hearted intentions,
what could possibly go
wrong? Isoonfoundoutthat
the answer to this question
is a WHOLE LOT…
The Story
Behind
Why in the heck, way back
in 2003, did I decide to start a
healthy vending company
out of all things?
A
passion for health
and improving the
lives of others is
why this company
was formed, but I
soon learned that I
needed a whole lot more than good
intentions to reach the pinnacle of
healthy vending success...
It all started in New York City on a
mild winter night in late January.
with my cousin Luke at New York
Sports Club on Manhattan’s Upper
West Side – the health club where
I spent my time personal training
while I wasn’t studying biomedical
engineering & bio-mechanics at
nearby Columbia University.
It was 8:30pm on one of America’s
busiest streets, but something
seemed strange…Luke and I
foods or drinks within a 10 block
radius of the gym.
Instead, our only quick “refueling”
worshipping bagel shop downstairs
and sugar-laden soda machines
inside the health club. I was
dumbfounded.
If we, as serious health enthusiasts,
food & drink options in New York
City after searching up and down
the streets, how in the heck could
we expect other people to do so?
The answer was we couldn’t.
The fact was that there was a serious
void in the market and it was having
a disastrous effect on peoples’ lives.
Thoughts of obesity, diabetes, and
It all started making sense – without
convenient access to healthy dietary
options, it was no wonder that
preventable health problems were
spreading like epidemics across the
globe.
Something had to be done. But
what?
The answer came to Luke and I
when we returned to the gym. As we
approached the soda machine next
to the treadmills, a middle-aged
woman bought a coca-cola from the
vending machine and then returned
to her regular evening workout on
an elliptical machine.
An idea was born. This woman had
just shown us the answer: vending
machines stocked with healthy
foods and drinks instead of junk
food and sugary beverages.
“This idea will change the world,” I
vividly remember thinking. Not long
after this epiphany I made the tough
decision to not attend medical
school, and instead, decided to
dedicate my life to public health…
of healthy vending machines.
I was starting to understand that
sometimesthelargestproblemshave
the simplest solutions, solutions that
have profound and wide-ranging
Mistake #4: I didn’t think my machines’ graphics were THAT important.
Most people treat vending machines as a “last resort” dietary option. My
machines had the same unattractive appearance as standard machines,
and therefore, people had the same negative psychological connection
with my machines as they did with others. This hurt sales & brought me
no new, high-end, health conscious customers.
Lesson#4:Iconductednumerouscustomersurveys,emotionalconnectivity
tests, and research studies to produce the most appealing machine
graphics, thereby creating a machine that shouts “You want to buy from me!”
The Top 7 Healthy Vending Mistakes
We Made & Learned From!
“Nothing is more important at
h.u.m.a.n. than the people that
make-up our company, most
importantly, our partner vending
operators. They’re the backbone
of our brand & represent what
h.u.m.a.n. is all about – innovative
entrepreneurship, dedication to a
worthy purpose, and intense ambition
to succeed at the highest level.”
Sean Kelly
Co-Founder & CEO, h.u.m.a.n.
Named one of Top 25 Young
Entrepreneurs in America by
Business Week Magazine in 2006
Mistake #2: I allowed my healthy vending machines to blend in with
other traditional, junk-food machines.
Much like my first mistake, this hindered the ability of my machines to
positively impact the dietary decisions of vending customers. This hurt our
brand value - our machines were just like others in the mix.
Lesson #2: I only allow h.u.m.a.n. machines to be placed in exclusive
arrangements or locations large enough to provide significant volume for
my partner operators. The one exception to this is if a location has a high
percentage of its population that is very keen on healthy eating and our
machine is able to stand out in a big way from the other machines present.
Only in this latter case do I sometimes allow for placement next to junk
food vendors.
Mistake #3: : I used the same “coil” vending machines as everyone
else & added no attractive features.
Bad idea! It’s one thing to sell junk food out of brown, inanimate machines
that are clunky to use & unappealing to approach. But it’s an entirely
different thing to use these same machines to sell premium healthy foods
and beverages while also trying to make a positive, emotional connection
with the customer. My machines shouted “Junk that makes you feel
bad sold here” instead of “Better your life today!” and, therefore, it didn’t
matter what products I was selling.
Lesson #3: I make sure our state-of-the-art, proprietary vending machines
include new technologies such as conveyor belts (NOT coils), digital video
screens, robust remote monitoring that texts you inventory alerts, and
touch-screen LCD displays in order to improve the customer experience,
which directly boosts sales & profits.
What were the
mistakes that I made
as an operator of my
own healthy vending
machines?
I’ll tell
you…ONLY to
prevent you from
repeating these
errors!
Mistake #1: I placed healthy products next to unhealthy products
inside of vending machines.
What a failure this was! The unhealthy foods & drinks just cannibalized
the healthy ones due to their lower pricing & more recognizable brands.
Customers made the irrational, impulse-based purchasing decisions that
has become typical when standing in front of a vending machine. Nothing
influenced or motivated the average customer to choose the healthier
goods. Talk about money down the drain!
Lesson #1: I refuse to allow h.u.m.a.n. machines to be filled with ANY
unhealthy products thus maximizing sales, profits, & positive dietary influence.
h.u.m.a.n.helpingunitemanandnutrition
The Top 7 Healthy Vending Mistakes
We Made & Learned From!
Utilizing only the finest & tastiest
healthy products that are proven
to sell at high profit-margins
Allowing for the generation of
digital ad revenues via LCD
screens on the front of the
machines
Increasing sales by providing
machines that attract more
customers & encourage larger
purchases
Including technologies such
as remote monitoring systems
& credit card readers to cut-
costs and increase customer
purchasing power
Mistake #6: I put products in my machines without adequately testing
them for consumer acceptance.
This one really hurt! I simply stocked my machines with all of the products
I liked & knew, not understanding that different people have different
tastes & needs, and thus, different product preferences. By not realizing
the great importance of customizing product offerings per location, I
ended-up throwing away tons of product that didn’t sell and paid a huge
opportunity cost along the way because of it.
Lesson #6: I require that all products are taste-tested, nutritionally-
screened, and sales-verified before gaining placement in our machines,
and also make sure that every single product mix is customized per
location with no exceptions
Mistake #7: I didn’t realize the significance of creating another revenue
stream besides product sales.
I just accepted that product sales were the only way I could make money
and didn’t think about other ways to increase profits and revenues. I was
a blind pessimist lacking an innovative mentality!
Lesson #7: I integrated ad-revenue producing digital video screens on
the front of h.u.m.a.n. machines to provide vending operators with extra
revenue opportunities without extra work.
Mistake #5: My machines only offered cash & coin payment capabilities.
This one still makes me cringe! In a world where credit & debit cards are
often the only form of payment people keep on them at all times, I was
preventing customers from being able to buy items from my machines.
This was especially impactful since I was vending premium healthy foods
and drinks, which are more expensive than junk food (usually higher than $1).
Lesson #5: I place credit card readers in each and every one of our
machines to give consumers the most purchasing power, allow for the sale
of higher-priced items, and ensure that a sale at a h.u.m.a.n. machine is
never lost.
h.u.m.a.n.helpingunitemanandnutrition
The h.u.m.a.n. program
maximizes profits for its
vending operators by:
Higher Profits
As you can see,
I made many mistakes
over the first few years as a
healthy vending operator. And even
though it hasn’t been all smiles
since our inception in 2003,
I sure am smiling
now. Why?
With each
mistake we became
better! My mistakes
taught me the lessons I
needed to know to do
things right!
After years of learning from my
mistakes & implementing all of these
invaluable lessons into my healthy
vending business, I could finally say it
was 100% optimized and primed for
success. Mine was a healthy vending
business that was second to none….
by a long-shot! I had solved the
“healthy vending problem” and it
was an amazing feeling.
WHew!
But my work wasn’t complete…
How We Created a Highly-Profitable
Healthy Vending Program for You
Blunder #1: I didn’t REALLY know the ins & outs of
the vending industry.
I had no idea how opposed the industry is to
progression, innovative technologies, and health
promotion. In the beginning, I tried to work completely
WITHIN the old-school good ol’ boys club that is the
traditional vending industry. This simply caused me
to waste months of time & thousands of dollars in a
stagnant industry that didn’t want to budge.
Solution #1: I analyzed and improved upon our
business from the progressive, innovative, and
demanding perspective of a discerning, health-
conscious customer, instead of a traditional vending
operator. This means our machines attract customers,
rather than being the last resort of a passer-by.
I had created a healthy vending machine
business that I could finally say was
100% optimized and primed for success.
This feeling of accomplishment was so great that I
realized I had a new job - to spread to others the
healthy vending knowledge & expertise I had gained
through years of in-the-field experience.
By offering the world’s best healthy vending program
to other vending operators, I would be able to
positively influence more people and would allow
others to earn great profits, creating better lifestyles
for themselves and their families. I was more
excited than ever before.
h.u.m.a.n.helpingunitemanandnutrition
What were the
FOUR MAIN BLUNDERS
that I made before creating
the most profitable healthy
vending opportunity ever?
Let me see...
Blunder #2: I tried to have us operate all of our own
machines.
To maintain complete control of our operations and
maximize profit, I thought it would be a good idea
for us to operate machines across the country by
ourselves, or more specifically, via people that we
hired on an hourly basis. This wreaked-havoc on our
supply chain, slowed-down expansion, and created
logistical nightmares. We weren’t fully opening-up our
arms to others, and this minimized, not maximized,
profits.
Solution #2: I now share our expertise, experience,
and innovation with open arms by having our partners
operate all h.u.m.a.n. machines, while we help them
by managing locations and advertising.
Since I had healthy vending “down pat,” creating a highly-profitable vending program for other
operators would be easy, right? So I thought! But I was humbled, once again…
How We Created a Highly-Profitable
Healthy Vending Program for You
Blunder #4: I allowed partner vending operators to
start-off with fewer than five vending machines.
Talk about a bad decision for everyone! Almost
always, operating a route of only 1,2, or 3 vending
machines requires too much time & hassle for the
reciprocal amount of profit that is produced. My
partner vending operators could have been making
more money in less time, but my planning was off-
target.
Solution #4: I place our partner vending operators’
profits as my top priority, and therefore, strongly
encourage operators to start-off with at least five
healthy vending machines to maximize their “profit to
time” ratio, experience immediate positive cash-flow,
and set themselves up for long-term success.
h.u.m.a.n.helpingunitemanandnutrition
11 major mistakes, 11 big time lessons, 11 even bigger solutions. It’s why h.u.m.a.n.
is the profitable, innovative, and highly scalable opportunity that it is today!
Blunder #3: I set-up 100% in-house product
distribution.
Another BIG time whammy! We stored and shipped-
out every product order ourselves, focusing a great
deal of effort on the wholesale side of our business.
Even though this generated a profit, it meant higher
product prices, slower delivery times, and less-than-
optimal service for our vending operators. My focus
was not where it should have been.
Solution #3: I refined our business model so that we
now completely outsource our product distribution
to 20 warehouses across the country, meaning we
make zero profit from product sales in order to ensure
that our partner vending operators receive the lowest
possible product prices with the fastest delivery time.
“New record...YMCA swim meet
today...161 vends!!! WAS CRAZY!!!!”
Members of Team HUMAN raise their guns
in support of the War on Obesity
Shelly G and Family
HUMAN Partner
Vending Operator
Do you want to become your own boss,
have limit-less upside, and finally be able to
determine your own future?
Would you like to sit back at night and feel
lucky that you got involved in a business
at just the right time, affording you a
significantly upgraded lifestyle?
Continue down your path to a new lifestyle
by reading through the rest of this Healthy
Vending Handbook where you’ll learn all you
need to know about the h.u.m.a.n. Healthy
Vending Program.
Have you been yearning to do something
you can truly feel good about day-in and
day-out?
Christopher R. Mohr, PhD, RD
Expert writer for Men’s Fitness,
Weight Watchers, & Men’s
Health.
O.J. Bloom, MD, MPH
Physician for the NHL’s Carolina
Hurricanes & USA Baseball.
Robyn L. Goldberg, R.D.
Registered Dietitian and
Nutritional Therapist specializing
in preventative nutrition.
Then JOIN US!
So just ask yourself...
JoinUs!
Our Expert
Board of Advisors
Where We Are Today...
Helping Unite Man And Nutrition
At the end of 2007, we were purchased by Nutrition Without
Borders, LLC and had our name changed from Fit Fuel Healthy
Vending to h.u.m.a.n. to reflect our vast business improvements
and, most importantly, our number one priority, which is to Help
Unite Man And Nutrition by making health foods, drinks, and
information universally accessible. We also now give 10% of our
proceeds to charities that fight obesity and malnutrition.
Working for You
We’re happy to report that after all the discoveries we’ve
made on how to do healthy vending the right way, the
h.u.m.a.n. healthy vending program is optimized, primed,
and proven to work for YOU.
An Innovative Vending Opportunity
After years of field research, we’ve created the most innovative
vending opportunity that’s ever existed. Our turn-key healthy
vending program was created to get you up and running quickly
with minimal hassle so that you can start making money right away.
OurMission
h.u.m.a.n.helpingunitemanandnutrition
h.u.m.a.n.
“To Help Unite Man And Nutrition by making health
foods, drinks, and information universally accessible.”
Passion + Purpose + Philanthropy = Success! Is it important to you to really feel like you’re making
a difference with your work? Like you’re doing something that really helps people? Something you
at h.u.m.a.n. & that’s why we do what we do! h.u.m.a.n. was founded on 3 principles:
How are we achieving our mission?
Principle #1 Principle #2 Principle #3
The largest problems often have
the simplest solutions. Simply
by making healthy products &
information more accessible, we
can stop today´s obesity & diabetes
epidemics.
Focus on our partners’ wallets
We only succeed in business if our
programs and vending operators
Philanthropy is a cornerstone of
healthy business. True happiness is
purpose. The happier the people of a
company, the healthier the company is.
needs to be made. We take our mission so seriously, that we decided to make it our name!
The h.u.m.a.n. Mission:
i) Via the establishment of a global network
of healthy & interactive vending machines
that bring nutrition directly to people rather than
ii) By donating 10% of proceeds to charities
effectively
allowing people to help others (charitable giving)
by helping themselves (improved health).
The h.u.m.a.n. team is spearheaded by proven professionals dedicated to the spread of the healthy
lifestyle and the defeat of preventable disease. It helps that they’re experienced vending experts too!
Sean Kelly, CEO , CMO
Biomedical Engineer that
earned his degree from The
Johns Hopkins University &
Columbia University. Named
one of America’s top 25 young
entrepreneurs by Business
Week in 2006. Co-Founder &
former President of Fit Fuel,
healthy vending company.
Internet marketing specialist
who led a Special Forces
fast-boat team in the Iraq
War. Andy earned a BS from
Boston University and an MBA
from Stanford University. He
currently sits on the Board of
Advisors for VENDture, LLC,
creators of the Vend-it-Hot hot
food vending machine.
100Brilliant
Companies
100Brilliant
Companies
100Brilliant
Companies
ProfitChecklist
h.u.m.a.n.helpingunitemanandnutrition
Higher
Sales
Volume
Digital
Advertising
Revenue
Reduced
Operational
Costs
Higher
Profit
Premium
Real Estate
+ + + =
One of the best things about
running your own healthy
vending business is that it’s
down economy. Why?
Healthy vending
products are considered
to be low-cost
consumables, whose
sales are virtually
unaffected in an
economic downturn
Use of vending machines
often increases during
tough-times because
people tend to eat-out
less and depend on
convenient food choices
more
h.u.m.a.n. combines
today’s three hottest
market trends – health,
convenience, & digital
advertising - which
will continue to boom
throughout the
foreseeable future
“Healthy” vending is the
fastest growing segment
in the vast & established
vending industry
Vending has provided
operators with stable
upon decades
Higher Sales
Volume
Healthy AND Tasty Products
For healthy products to sell, they have to taste
good. We’ve tested over 1000 products and know
what consumers like and what they don’t - Proven
Sales!
Higher Product Price Points
Consumers are willing to spend more for healthy
products that make them feel good. The average
as traditional
vending!
Better
Locations
Premium Real Estate ONLY
where people are willing to pay for better nutrition
drinks.
Technology
Money-Saving & Money-Producing Technology
Credit card readers allow for the sale of higher
priced items, remote monitoring systems lower
stocking & inventory costs, & digital displays
attract new, high-end customers.
Digital
An Added Revenue Stream
h.u.m.a.n. machines are equipped with digital
LCD screens that can generate added revenue
via which help educate consumers
and bring-in extra $$$ for our operators.
Lowest Prices
The Lowest Wholesale Prices
h.u.m.a.n. does not make money wholesaling
products to our operators. We only make money
when you do! Our products are priced as low as
possible.
WhyitWorks
h.u.m.a.n.helpingunitemanandnutrition
Why the h.u.m.a.n. Healthy
The h.u.m.a.n. healthy vending program works because it was built on the
foundation of three of today’s strongest trends:
Health & Nutrition
money in health &
nutrition!
fast! Now is the time for
Be a part of innovation
that comes along with it.
Become h.u.m.a.n.!
Convenience Digital Advertising
The U.S. nutrition industry
grew 9% in 2008 with total
consumer sales of $102
Billion. Now that’s a huge
industry! Additionally, 61%
of employed individuals in
America prefer better health
care to increased pay.
In today’s hectic society,
less meals are being
consumed at home. People
simply have less time to eat
due to our increasingly fast-
paced society. By bringing
health & nutrition products
directly to customers,
Have you seen ads displayed
through digital signage yet?
If you haven’t, you surely will
very soon. They’re popping
up everywhere, and they
make a whole lot of sense.
Why? Because they display
targeted ads, look really
What does this mean?
Health is gaining importance
in consumers’ minds.
People are increasingly
a healthy lifestyle and are
proving it by spending more
on healthy goods than ever
before. h.u.m.a.n. provides
the healthiest, tastiest foods
& drinks that consumers
love.
we’re making it easier than
ever before to eat more
nutritiously & achieve a
healthy lifestyle. To improve
upon the already convenient
nature of vending, we
provide features such as
credit card readers to make
purchasing from our vendors
as easy as possible. Since
2003 h.u.m.a.n. has been
the leader in “convenient
nutrition!”
sharp, & generate
when compared to old-
school static advertisements.
This is why the “Out-of-Home
Digital Advertising” is already
a $1.7 Billion industry with
a rapid 23% annual growth
rate. Our healthy vending
program capitalizes on this
booming digital advertising
from it!
OurMachines
h.u.m.a.n.helpingunitemanandnutrition
h.u.m.a.n.
The 3 Primary Goals of the h.u.m.a.n. Healthy Vending Machines
First and foremost,
maximize revenues &
operator partners.
#1 #2 #3
Make operating
and maintaining our
machines easier for
our vending operators.
Create happy,
healthy customers
malnutrition through
charitable giving.
“Hello. I am h.u.m.a.n.”
Media Mogul
From the moment you see a h.u.m.a.n. vendor, it’s obvious that it’s not your average vending
machine. h.u.m.a.n.
vending partner, more money in healthy vending…period.
We use an effective blend of new technology, attractive graphics, and optimized product offerings to
maximize your revenue potential and reduce the time you need to spend on & in your business. This
allows you to spend more time doing what you love to do. Isn’t that what life is really all about?
OurMachines
Primary Features:
Uses up to 50% Less
Energy Than Standard Vending Machines
Strategically-Placed
Infrared Sensors Virtually Eliminate Misvends
Clears Vending Errors
Automatically
Over 40% More Capacity
Than Prior Models
Uses Conveyor Belt
Dispensing Technology, Not Coils, Which Greatly
Increases Versatility & Capacity
Easily Upgrade Your "Apprentice"
With a 23” HD Video Screen Whenever You’re Ready
Can Be Upgraded to Any
Form of Cashless
Warranty: 2 Years Limited
Electrical:
Dimensions (inches): 72”H x 31.5”W x 37”D
Weight: 705 lbs.
R134A - CFC Free
Temperature: Ambient to 33 degrees F
Tray Style: Highly-Versatile Conveyor Belt
Basic
Credit Card $500
Maximize Purchasing Power. Offer Cashless Payments.
Sales Tracking & Reports
Payment Gateway: Included
Included
Included
Credit Card $750
Maximize Purchasing Power. Offer Cashless Payments.
SMS Text Alerts, Instant Real Inventory Tracking, Sales
Tracking & Reports, Machine Speaks to Customer
Payment Gateway: Included
Included
Included
OurMachines
Interactivity Appearance Technology
The LCD screens,
internal PC computer,
and advanced ad-
serving system allow
you to display a
variety of digital video
ads on your machine.
Stream!
Consumers are
provided with
product info,
nutritional advice, &
health tips via your
machines’ LCD,
leading to increased
loyalty & purchasing
frequency.
Message-driven
graphics and LCD
videos allow customer
to interact with a
previously inanimate
object, improving the
customer experience.
Purchasing
Digital LCD screen
attracts more eyes
to your machine &
enhance its image,
leading to a higher
perceived value &
intrigue of machine &
its contents.
Volume
Limitless updates &
software enhancements,
cashless payment
capabilities, advanced
remote monitoring
system, interactive SMS
messaging & much
more.
Primary Features:
Displays Video Ads, Product
Info, & Nutrition Advice. Attracts More Eyeballs.
Generate an Extra
Screen
The Brains Behind Your
Advendtising Program. Keeps Your Machine on the
Cutting Edge
Maximize Purchasing Power.
Offer Cashless Payment.
SMS Text Alerts, Real
Inventory Tracking, Sales Tracking & Reports,
Machine Speaks to Customer
Uses up to 50% Less Energy
Than Standard Vending Machines
Strategically-Placed
Infrared Sensors Refund Money If a Product Doesn’t
Vend
Clears Vending Errors
Automatically
Over 40% More Capacity Than
Prior Models. Less Trips to Your Machine
Uses Conveyor Belt
Dispensing Technology, NOT Coils, Which Greatly
Increases Versatility
Continuous Software Enhancements
* Same as “The Apprentice”, except the Media Mogul is 88”H
Warranty: 2 Years Limited
Electrical:
Dimensions (inches):
Weight: 725 lbs.
Temperature: Ambient to 33 degrees F
Tray Style: Adjustable Coil System
OurMachines
Primary Features:
Vends Hot Food, Cold
Drinks, & Healthy Snacks!
Generate an
Video Screen
The Brains Behind Your
Advendtising Program. Keeps Your Machine on
the Cutting Edge
Uses up to 50% Less
Energy Than Standard Vending Machines
Improves Product
Presentation,Requires No Service for 5+ Years,
& Reduces Lighting Energy Costs by 40%
Wide Variety of Healthy
Menu Selections Available. Vends Packages Of
All Shapes & Sizes
Maximize Purchasing
Track Sales & Inventory
Metrics. Generate Custom Reports. Run Your Biz
Strategically-Placed
Infrared Sensors Refund Money If a Product
Doesn’t Vend
OurMachines
Warranty: 2 Years Limited
Electrical:
Dimensions (inches):
Weight: 975 lbs.
Temperature: Ambient to 33 degrees F
Tray Style: Adjustable Coil System
Primary Features:
Vends Hot Food, Cold
Drinks, & Tasty Snacks!
Holds 33% more than the
Hot HUMAN Machine
Generate an
Video Screen
The Brains Behind Your
Advendtising Program. Keeps Your Machine on
the Cutting Edge
Uses up to 50% Less
Energy Than Standard Vending Machines
Improves Product
Presentation, Requires No Service for 5+ Years,
& Reduces Lighting Energy Costs by 40%
Wide Variety of Healthy
Menu Selections Available. Vends Packages Of
All Shapes & Sizes
Maximize Purchasing
Power. Offer Cashless Payment
Track Sales & Inventory
Metrics. Generate Custom Reports. Run Your Biz
Strategically-Placed
Infrared Sensors Refund Money If a Product
Doesn’t Vend
Primary Features:
Vends A Wide
Variety Of Tasty And Nutritious Full
Frozen Meals (In Multiple Shapes
“Ruggedized” Design. Built to Withstand
the Elements
Keeps Your
Products Cold While Reducing Energy
Consumption
Strategically-Placed Infrared Sensors
Virtually Eliminate Misvends
Clears
Vending Errors Automatically
Uses Conveyor
Belt Dispensing Technology, Not Coils,
Which Greatly Increases Versatility
and Capacity
Can Be
Upgraded To Any Form of Cashless
Warranty: 2 Years Limited
Electrical:
Dimensions (inches): 41”W x 36”D x 72”H
Weight: 970 lbs.
R-404A – CFC Free
Temperature:
Tray Style: Highly-Versatile Conveyor Belt
OurMachines
OurMachines
Primary Features:
“Ruggedized”
Design. Built to Withstand the Elements
Keeps Your Products
Cold While Reducing Energy Consumption
Strategically-
Placed Infrared Sensors Virtually Eliminate
Misvends
Clears Vending
Errors Automatically
Uses Conveyor Belt
Dispensing Technology, Not Coils, Which
Greatly Increases Versatility and Capacity
Can Be Upgraded To
Warranty: 2 Years Limited
Electrical:
Dimensions (inches): 37”W x 33.5”D x 72”H
Weight: 992 lbs
Temperature: Ambient to 33 degrees F
Tray Style: Highly-Versatile Conveyor Belt
OurMachines
Primary Features:
WAY Better Than Your
Average Cup of Joe
Machine Grinds
Whole Coffee Beans On-The-Spot For Every Cup
Serves Coffee,
Cappuccinos, Lattes, Mochas, Espressos, & More
Machine Serves Over 300
Cups of Coffee Before Re-stocking. Less Trips To
Your Machine
Self Cleaning Mixing
Circuit, Product Delivery, and Grinding Assembly
Saves You Time & Effort!
Steel Cabinet With Rust
Proof Treatment, Vandal-Proof Lock, and Crow-
Bar Resistant Design
Warranty: 2 Years Limited
Electrical:
Dimensions (inches): 24”W x 24”D x 72”H
Weight: 330 lbs.
h.u.m.a.n.helpingunitemanandnutrition
Inputs include: national databases, chamber of commerce, corporate wellness companies, charities,
internet searches, operator “wishlist”, and other exclusive “connectors” h.u.m.a.n. knows
h.u.m.a.n.
h.u.m.a.n. kicks off a month-long, multi-tiered, customized direct mail campaign to your top locations,
which generates incoming leads for your program launch
HUMAN trains you on how to conduct an awesome location meeting using your brand new iPad 2.
Meetings are set with top locations in your area on a rolling basis, usually over the course of a month.
You’ll attend 10-30 face-to-face LDA meetings with HUMAN doing live machine demos and Q&A via
live video feed on your iPad2. This is where we pick out the best of the best locations.
We’ll hook you up with awesome meeting materials to aid in the sales process
You get trained on how to properly conduct location meetings so you can grow your network whenever you want to
h.u.m.a.n locks in the contract at the meeting or sets a timeline for thorough follow-up
Not all locations sign contracts during Phase 3. Follow-Up is crucial to get the best locations. Here’s
what happens:
Thank you letters go out to all locations we met with
Continual follow-up from h.u.m.a.n that includes: answering more questions, providing more
information, formulating a customized planogram, and frequent contact with the location to guide them
through the process
With full h.u.m.a.n support, you attend any follow-on meetings that occur
Average Duration of the Whole LDA Process: 3-4 months
h.u.m.a.n.’s time-tested, premium “Location Discovery & Acquisition” (LDA) system sifts and sorts
through your area’s best locations and delivers high-value vending contracts for your business.
PHASE
PHASE
PHASE
PHASE
OurProducts
h.u.m.a.n.helpingunitemanandnutrition
h.u.m.a.n.
As a h.u.m.a.n. partner you’ll AVOID THE #1 BIGGEST MISTAKE made by vending operators when
starting a healthy vending business: selling the wrong products! We are the healthy vending product
experts – we know what products sell & what don’t. We’ll handle the product selection process for
you so that you can start-off on the right foot, eliminate guesswork, and save yourself a boatload of
time & money.
The 5 Es that form the underlying principles of our overall product strategy:
Expertise Experience Education Economics Enjoyment
Our company
was founded by a
biomedical engineer
& has a health
advisory board full
of medical doctors,
registered dieticians,
& public health
specialists. We know
health & nutrition –
especially in regards
to convenience -
REALLY well. We’re
both a vending AND a
health company.
Since 2003, we’ve
tested over 1000
different products
in our vending
machines. We put
together customized
product-mix offerings
for each unique
location based on
this data. Why?
Because we’ve
learned that different
people have different
needs & different
product preferences.
Customization is key!
Each h.u.m.a.n.
program launch
includes an
educational
component that is
designed to develop
loyal & valuable
customers. Our on-
machine digital LCD
screens & our weekly
online newsletters
provide health info,
product purchasing
advice, & promotions
encouraging use of
We offer the lowest
prices on over 1000
food & beverage
selections. This
means lower prices
for consumers &
both our operators &
locations. How do we
do this? By making
NO money selling
products at wholesale
to our vending
operators. You won’t
high-quality products.
Great nutrition does
nothing without great
taste. That’s why
each of our products
must pass a health
test AND a taste
test. Even the most
discerning eater will
that they enjoy inside
of h.u.m.a.n. healthy
vending machines.
After taste-testing,
many customers don’t
believe the products
are actually healthy!
Experience
Rely on sales-proven
products
Expertise
Offer only the
healthiest products
Education
Create informed,
loyal customers
Economics
Maximize your
Enjoyment
Provide the tastiest
foods and drinks
PRODUCT
STRATEGY
OurProducts
h.u.m.a.n.helpingunitemanandnutrition
We utilize a vast nutritional distribution network of over 20
warehouses across the nation to get you the products you need in
a very speedy fashion. What exactly do we offer?
Special
Dietary
Absolute Customization. 100% organic, SB-
19 compliant, gluten-free, allergen-free, low-fat,
low-carb, no sugar-added, or whatever else your
customers need - h.u.m.a.n. has the necessary
preferences.
Bars
A Bar for Every Occasion. Granola bars, energy
bars, protein bars, fruit bars, meal replacement bars,
every type of bar you can imagine.
Healthy
An Extensive Variety. Dried fruit, trail mix, granola,
natural pita chips, kettle corn, assorted nuts, natural
meat jerky, vegetarian snacks, healthy crackers,
chips, & cookies – a snack to satisfy every craving.
Nutritious
Beverages
Thirst-Quenching.
premium waters, sports beverages, protein shakes,
natural energy drinks, natural sodas, soy milk, organic
smoothies, kids juices & organic coffees.
Dietary
Supplements
More than just foods & drinks. Immune boosters,
multi-vitamin packs, protein powders, electrolyte gel,
& meal replacement packs – your customers desire
more than foods & drinks alone can provide.
“As an athlete that
understands the
direct relationship
between nutrition and
performance, I appreciate
how h.u.m.a.n. Healthy
Vending provides health
conscious individuals with
the nutrition they need...
around the clock.”
Jay Fiedler
NFL Quarterback,
New York Jet
28 Lorem Sit Month 00, 0000
OurProducts
h.u.m.a.n.helpingunitemanandnutrition
Pirate’s
Booty
Luna Bar
Nature
Stacy’s
Hansen’s
Natural
The Switch
Juice
Honest Tea
Vitamin
Water 10
OurProducts
h.u.m.a.n.helpingunitemanandnutrition
OurProductst
h.u.m.a.n.helpingunitemanandnutrition
account, order your products, stock your machines, and you’re good to go!
STEP 1:
Your assigned healthy vending expert, or Humanist, will conduct an in-depth
This process includes demographic information analysis, on-location customer
You’re then provided with a complete Product Order List per location
STEP 2:
h.u.m.a.n.
h.u.m.a.n. vending operator partner in their system
You’ll typically be set-up with 2-3 distribution warehouses from which to order - the
To avoid paying sales tax you’ll need a Reseller’s License which can be obtained
You only have to do Step 1 and 2 once, then you’ll be set up and ready to make $!
STEP 3:
Order the exact products on your unique Product Order List from your newly set-up
distributors – orders can be placed via phone, fax, or online
minimums of between $250-$500 depending on the distributor
Orders are either shipped same or next day, the only exception being some
STEP 4:
Orders are delivered within 24-72 hours of order placement, again, with the only
exception being some drink orders which require route delivery
Receive deliveries, stock your machines, & store extra inventory properly
we’d speak with you before-hand to ensure proper storage
STEP 5:
You receive weekly sale reports from your machines, so you’ll know in advance
when you need to re-order from your distributors
Most distributors require up-front or COD payments initially, but will give you a credit
Don’t want to pay up-front for your initial inventory purchase? h.u.m.a.n. allows you
to wrap these payments into your lease agreement so that you don’t have to pay
ANY money down!
The traditional “junk food” vending industry is in a tail-spin and
how they’re going to get through this recession alive.
What’s h.u.m.a.n.’s answer to the woes of the
vending industry?
Vending2.0™
h.u.m.a.n.helpingunitemanandnutrition
So what the heck is Vending 2.0™?
We’re glad you asked…
1) Data tracking, data management, and data-driven decisions…basically, any sort of
“internal intelligence
h.u.m.a.n. machines,
2) A more educated consumer is a more loyal & health-conscious consumer, and that
translates to higher sales, leading to more money in your pocket. Digital LCD screens make it
h.u.m.a.n. machine.
3) By combining the relatively low cost of digital LCD screens & computing power with
the high speed of today’s broadband internet, it’s now technologically feasible & affordable to
stream digital video content to h.u.m.a.n.
and reduces the operator’ break-even time. Advertising – or as we like to call it Advendtising - on
h.u.m.a.n. machines creates a revenue stream for both vending operators & locations,
leaving people to wonder:
“Every vending operator MUST adopt
a Vending 2.0™ mindset NOW.”
Not only will integrating Vending 2.0™ strategies SAVE you
from the pitfalls of the traditional vending industry, it will allow
you to THRIVE in a recession & make more money in vending
than was ever thought possible.
h.u.m.a.n. is leading the vending industry into its next major upgrade cycle, which we’ve
coined Vending 2.0™, where it will be no coincidence that the vending operators making the
Advendtising™
h.u.m.a.n.helpingunitemanandnutrition
h.u.m.a.n. Program
An actual screen shot of a digital video
advendtisement on a Versatile h.u.m.a.n
healthy vending machine.
healthy vending business? Of course you do! AdvendtisingTM
is the biggest thing to hit the vending industry since…well, since
it’s founding! For years vending operators have been seeking an
additional revenue stream besides product sales, especially one
that doesn’t require much extra work or investment. With the
advent of video advertising via digital LCD screens on the front
they’ve been seeking since the 1980s. EVERYONE makes more
money with the h.u.m.a.n. AdvendtisingTM
program!
YOU receive 25% of ad revenues, requiring little to no work on your end!
This is another area where YOU can make more money! The seller of the
ad typically earns an additional 25% of the ad revenue.
Location The location where the machine is hosted typically receives a 10% share.
h.u.m.a.n. manages the ad network, handles all revenue distribution, &
maximizes ad utilization at each & every machine.
This revenue share is paid to the creators & administrators of the ad
network.
25% Vending Operator
25% Sale of Ad
10% Location
20% Manager of Ad
20% Administration of Ad
Advendtising™
Revenue Breakdown
Advendtising™
h.u.m.a.n.helpingunitemanandnutrition
h.u.m.a.n.
AdvendtisingTM
sounds great, but it also sounds complicated…right? Don’t worry! We’ve
created a seamless back-end system that makes the process easy - you barely have to do any work!
Ad Sales: Connect with Interested Advendtisers
h.u.m.a.n. & its ad sales partners connect with brands that want to place
digital ads on your healthy vending machines’ LCD screens
length of contract, total number of machines utilized, duration of ad, ad
frequency, location rating, and other important advendtising factors
Your machines will likely be wrapped into larger regional and/or national
Advendtising™ networks to allow for the attainment of critical mass
Ad Management: Integration of Ads into Ad-Server
h.u.m.a.n. works with advendtisers to create highly targeted digital ads
optimized for placement on healthy vending machine LCD screens
h.u.m.a.n. loads ads onto ad-server network and prepares them for distribution
through vending machine network
Through lifetime of the Advendtising™ contract, h.u.m.a.n. maintains and
updates the ads, ensuring that your machines are optimally utilized
Ad System Set-up: Internet Connectivity or USB Loading
To receive remotely-loaded ads, each of your machines’ internal computers
needs to be connected to the internet via a direct Ethernet connection
(optimal), an internal WiFi card, or a wireless carrier card
If your machines cannot be connected to the internet, all ads will have to
content manually, which is a simple process (but not optimal)
Ad Placement: Upload from Ad-Server to Machine PCs
h.u.m.a.n. then initiates the upload of the ads from our ad-server to your
Each machine can serve up to 10 video ads - in addition to health information,
trivia & nutritional guidance spots – all rotating on a continuous loop
Ad Delivery: Advendtisements Play on LCD Screens
Your machine’s internal PC serves the ads to your customers via its gorgeous
23” HD LCD screens
h.u.m.a.n. works hand-in-hand with you to build important Advendtising™
metrics such as sales effects, direct-response performance, & more
Advendtising™
h.u.m.a.n.helpingunitemanandnutrition
*Note: Not every location is equally conducive to Advendtising. While all machines are shipped with digital content loaded, that doesn’t mean that all
Advendtising program. Vending operators can help this process by selling ads themselves. And remember, the Advendtising system increases products
sales immediately!
Almost none! The best thing about our Advendtising™ program is that it provides our
vending operators with an additional revenue stream but doesn’t require you to do much
extra work. Just operate your healthy vending machines as usual, keep your LCD screens
properly connected so that they’re always displaying ads, and we’ll send you quarterly
commission checks equal to 25% of the ad revenue your machines bring-in.*
The only time you’ll really have to do some minimal “work” is in the beginning when
connecting your machine to the internet. Additionally, you’ll have to maintain this connection
over time, but this is something you have to do anyway to keep the credit card reader
working properly. If your machines are not connected to the internet, then you’ll have to
Quite a bit! But there are no exact answers to this question. Every location is different –
the better the location, the higher the ad-revenue.
Purely as an example, & with no implied guarantees, let’s assume each of your machines
case, if you did nothing but stock, maintain & operate your machines as usual, you would
™
10 machines, this would bring you an additional $1,000 per month in PROFITS!* These
numbers are not even considering the separate fact that LCD screens & digital content
Nothing!
machine. BUT if you compare the cost of our machines & our program to others, especially
considering that each of our machines have credit card readers & remote-monitoring
devices built-in, you’ll notice that our machines are actually the better deal…by far! You’re
basically not paying ANYTHING more for our machines’ internal PC computers, digital LCD
MORE up-front it would be well worth it. Consider this: If your machines never even run an
ad, they’d still make-up for this “imaginary extra cost” via increased vending machine sales
for YOU!
20%. What does this mean for you? If your average vend price is $2.00, and your
machines vend on-average 20 products per day, 5 days per week, then you’d generate
WORK
How much work
is required to
run a successful
Advendtising™
program?
PROFITS
How much
money can
I make per
machine with
Advendtising™?
COST
How much does
it cost to run
Advendtising™
on my machines?
Comparison
h.u.m.a.n.helpingunitemanandnutrition
h.u.m.a.n. Healthy Vending
We want to make sure that you’re making the right decision when it comes to partnering
with h.u.m.a.n. healthy vending.
Features Included H.U.M.A.N.
Traditional Vending
Company X
“Healthy Vending”
Company Y
Machines
Credit Card Reader $575 Extra $575 Extra
Allows for cashless payments & increases
23” HD Video Display NA NA
Streaming videos provide nutritional
information, purchasing advice, & ads
Remote Monitoring System NA NA
Customer.
Professional Graphics Plain exterior Old-School Graphics
h.u.m.a.n. graphics are the result of consumer
surveys & professional design
Eco-Friendly Design NA NA
Uses up to 50% Less Energy Than Standard
Vending Machines
Vend Sensor Technology NA NA
Strategically-Placed Infrared Sensors
Self-Diagnosing System NA NA
Clears Vending Errors Automatically
Increased Capacity Sometimes Sometimes
Machines
Conveyor Dispensing Technology NA NA
Technology,
NOT Coils, Which Greatly Increases Versatility
Lifetime Unlimited Updates NA NA
Enhancements
Products
Taste-Test Proven NA NA
Taste is just as important as health when it
comes to healthy vending success
h.u.m.a.n. never places
a product in a machine Traditional vending companies just
buy brands they recognize
Other companies can’t compete
when it comes to taste test research
Planogram Customization NA
h.u.m.a.n.
Product Selection Primarily Junk Food 100-500 Items
A larger product selection allows for more
accurately tailored planograms
Wholesale Pricing LOW LOW MEDIUM
Lower wholesale prices mean higher margins
& sales for operators
h.u.m.a.n. makes absolutely
no money on wholesale
Most traditional vending
companies tell their customers to
Other “healthy vending” companies
usually take a cut when wholesaling
products
Distribution Local Varies
h.u.m.a.n. utilizes more than 20 ditribution
warehouses
mentality
1000+ Health Items
20+ Distribution
Warehouses
Comparison
h.u.m.a.n.helpingunitemanandnutrition
h.u.m.a.n. Healthy Vending
Features Included H.U.M.A.N.
Traditional Vending
Company X
“Healthy Vending”
Company Y
The Program
Digital Advertising Revenue NA NA
video screen on h.u.m.a.n. machines
Charitable Giving NA NA
h.u.m.a.n. donates 10% of proceeds to
Location Management NA NA
h.u.m.a.n. manages certain aspects of your
locations so you save time & hassle
Basic PR Package NA NA
h.u.m.a.n
at every location free of charge
Ongoing Education NA NA
Includes newsletters, recommendations,
Premium Location Acquisition NA NA
machine video demos and support via iPad2
Lifetime Coaching NA NA
Coaching and Assistance to Build Your
Business
The Company
Expert Health Advisory Board NA NA
Health advisors ensure h.u.m.a.n. is always at
the forefront of health
Health Professional as Founder NA NA
h.u.m.a.n.’s founder is a biomedical engineer
with proven business success
Philanthropy as a Main Focus NA NA
Social responsibility & charitable giving make
up h.u.m.a.n.’s foundation
Healthy Vending Experience +7 Years Minimal 2-3 Years
h.u.m.a.n. founded the industry of pure-play
healthy vending in 2003
We welcome comparisons of our program vs. others in the market, because we know that the
h.u.m.a.n. program looks the best when it’s subjected to the most critical eye!
GetStarted
h.u.m.a.n.helpingunitemanandnutrition
h.u.m.a.n.
We’re ready to get you there. These are the next Six Steps that need to be taken to get you on
your way to achieving bigtime success as a h.u.m.a.n. operator partner!
> >
Work with the h.u.m.a.n.
team to create a network of
at least 5 premium locations
optimal for h.u.m.a.n.
machine placement. You
yourself, or we can set-
up the network for you.
People contact us every day
requesting our machines,
so we may already have
locations for you to service!
We’ll work with you to survey
your locations and determine
the exact needs & desires of
your customer group(s). This
product mix, allowing you to
serve your customers to the
best degree possible. Quality
R&D leads to better business,
happier customers, & higher
anticipation for your launch!
your premium locations,
we help you choose the
best machines to install.
Then, we assist you in
determining whether
leasing or purchasing the
machines makes the most
sense for you and your
particular situation. Here
training & installation
details.
> >
Based on past-precedence,
demographic data,
& gathered survey
information, we’ll put
together the perfect
planogram, or product-mix,
for each of your locations.
Then you’ll set-up accounts
with our partner distributors
in your area, and order
delivery within 1-3 days.
Reorder whenever your
inventory gets low! It’s
that easy – we make it as
seamless as possible.
The location surveys also
give us key insights into what
digital content would best
suit your customer group(s)
& our advertising partners.
The goal here is to create a
targeted digital ad campaign
that also includes health
information and nutritional
advice. Our creative team
puts together this campaign
and pre-loads your machines
with the digital content.
Together we arrange
the installation of your
h.u.m.a.n. machines &
decide on the training
program that works best
for you. The machines
are delivered, you stock
them with product, and
“Voila” - you’re launched!
Work with us to kick-off
a PR campaign & then
focus all of your effort on
building your h.u.m.a.n.
network to be better,
larger, & stronger!
OurProgram
h.u.m.a.n.helpingunitemanandnutrition
h.u.m.a.n.
Our #1 operational goal is to make your life as easy as possible.
Our logistics and processes system ensures that you only spend time doing what makes you
money - operating & optimizing your machine network. We handle the rest!
h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n.
Wholesale Price
Apprentice Machine
Eco-Friendly, Versatile, and Video-
Ready
$7,499.00 $9,999.00
Media Mogul Machine
Premium, Ad-Serving Health Store
$9,499.00 $12,499.00
Hot HUMAN
All-in-One Healthy Vending Solution
w/o Media Screen
$9,999.00
w/o Media Screen
$11,999.00
w/ Media Screen
$11,499.00
w/ Media Screen
$13,499.00
Hot HUMAN PLUS
All-in-One Healthy Vending Solution
w/o Media Screen
$10,999.00
w/o Media Screen
$12,999.00
w/ Media Screen
$12,499.00
w/ Media Screen
$14,499.00
Arctic HUMAN
Heavy Duty Frozen Foods Vendor
$8,999.00 $11,999.00
Rugged HUMAN
Sturdy, Versatile Outdoor Machine
$8,499.00 $11,499.00
Joe HUMAN
Premium Gourmet Coffee Vendor
$5,499.00 $7,499.00
*All pricing subject to change at any time without notice
**All shipments FOB from H.U.M.A.N.’S designated warehouses
h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n.
Product Wholesale Price
Basic Cashless Payment System for
Media Mogul and Hot HUMANs
FREE
Basic Cashless Payment System for All Others $500
Advanced Cashless Payment System for
Media Mogul and Hot HUMANs
$250
Advanced Cashless Payment System for All Others $750
HUMAN Healthy Vending
Optional Services
Wholesale Price
Shipping & Delivery
Includes shipping of 5 or more machines to a central holding facility in your area.
$500/Machine (U.S.)
$750/Machine (Canada)
Professional Training, VIP Set-up & Machine Installation
or fewer machines.
$500/Machine (U.S.)
Premium Location Discovery & Acquisition +
Comprehensive iPad2 Video Support + LDA Sales Training
25 of this Handbook
$6,000 (6 or Fewer Machines)
$1,000/machine (7 or More Machines)
*All pricing subject to change at any time without notice
**All shipments FOB from H.U.M.A.N.’S designated warehouses
Place a Deposit for 5 or More “Media Mogul” Machines
in the Next 21 Days and Get the HUMAN VIP Upgrade, Free:
Cash Back
you get (10 machine limit on cash back)
Master Humanist Upgrade
With 10 or more machines:
Platinum PR Upgrade
1 SEO- Optimized Blog Post
Platinum Marketing Upgrade
1 HUMAN Polo Shirt
The “HUMAN VIP Upgrade” Value
1) Cash Back (10 Machines) $5,000.00
2) Master Humanist Upgrade $10,000.00
3) Platinum PR Upgrade $1,499.00
4) Platinum Marketing Upgrade $299.00
Total Upgrade Value (yours free in the next 21 days) $16,798.00
The Clock is Officially Ticking (T-Minus 21 Days)
Contact HUMAN
h.u.m.a.n.helpingunitemanandnutrition
h.u.m.a.n.
www.HealthyVendingTeam.com
A Nutrition Without Borders Company
333 S. Wilton Pl., Suite #9
Los Angeles, CA 90020
341 Bonnie Circle, Suite #102
Website: m
Step 1
Step 2
Partner Application Here:
www.HealthyVendingTeam.com
call
your Partner Interview.
323-272-4309.
h.u.m.a.n.helpingunitemanandnutrition
I’m looking for vending operators who want to be a part of something
as important, a health revolution that will improve the lives of people
across the globe. h.u.m.a.n.
malnutrition. These public health initiatives make-up the strong foundation
of our socially responsible company.
As a partner vending operator, we want you to believe in our mission
support it. You must have a passion for sharing the gift of health and
recognize that with each and every minute you spend on your business,
you’re making the healthy lifestyle easier for people to achieve. Imagine
the respect, pride, and enjoyment you’ll feel from being a part of such an
h.u.m.a.n. has created a vending program and machines designed to
dominate the Vending 2.0™ industry. We want partner vending operators
who have an intense desire to be part of our premium brand. When you join
h.u.m.a.n. you join an innovative team of highly passionate professionals.
industry, and a feeling of contentment each and every day.
In order to achieve success operating h.u.m.a.n. machines, you have to
be ambitious, willing to work hard, and determined to reach success.
Although I have streamlined the h.u.m.a.n. program to ensure that you have
that you put-in a solid effort. You will continually focus on optimizing and
improving your business, so you can make more money in less time. It
takes the dedication of a true entrepreneur. You just have to want it.
And if you really want it, I want you on my team.
I’m recruiting only those people who are determined to step-up their lives
situation handed down to them by everyday life. Stop working for money
and let your money work for you. Today is the day to make a change!
Sound good? Ready to take the plunge, inject some excitement into your
life, along with a sizeable helping of
There’s no better time to act than NOW.
If you have what it takes to become h.u.m.a.n., let’s get started! Go to
forward to hearing from you!
Sean Kelly
Chief Humanist, h.u.m.a.n.
h.u.m.a.n. is
RIGHT for You if:
i) You want to work for
yourself & determine
your own hours &
ii) You believe that
with hard work
you can drastically
improve your lifestyle
iii) You want to feel
that what you do
really helps people &
the world
iv) You see the
importance of
investing your money
in income-producing
assets
v) You believe in the
h.u.m.a.n. mission &
vision
vi) You embrace
innovation,
technology, & today’s
term trends
h.u.m.a.n. is
WRONG for You if:
i) You’re seeking
a get-rich quick
scheme without the
investment of work or
effort
ii) You’re 100% happy
with your level of
impact on the world
iii) You fear new
opportunities,
innovation, & change
grasping that each
& every day you
have the chance to
drastically better your
life & surroundings
v) You’re ok with
missing-out on the
from the health
revolution
vi) You’re completely
current lifestyle &

More Related Content

Similar to How to start a vending machine business

Abhishek choudhary bhasaa india
Abhishek choudhary  bhasaa  indiaAbhishek choudhary  bhasaa  india
Abhishek choudhary bhasaa indiaAbhishek Choudhary
 
Fbif2017 report product a-panel discussion
Fbif2017 report product a-panel discussionFbif2017 report product a-panel discussion
Fbif2017 report product a-panel discussionSimba Events
 
World Food Technology and Innovation Forum Sam Waterfall March 2011
World Food Technology and Innovation Forum Sam Waterfall March 2011World Food Technology and Innovation Forum Sam Waterfall March 2011
World Food Technology and Innovation Forum Sam Waterfall March 2011HMT18
 
Horsky on innovation, personalization, 3 d printing, and more - Horsky
Horsky on innovation, personalization, 3 d printing, and more - HorskyHorsky on innovation, personalization, 3 d printing, and more - Horsky
Horsky on innovation, personalization, 3 d printing, and more - HorskyGil Horsky
 
Broadhealth
BroadhealthBroadhealth
Broadhealthsamkit45
 
Trillium health center
Trillium health centerTrillium health center
Trillium health centerJack740
 
L Oreal Final 022110
L Oreal Final 022110L Oreal Final 022110
L Oreal Final 022110NJAMA
 
The New Creative Revolution
The New Creative RevolutionThe New Creative Revolution
The New Creative RevolutionThomas Cornwall
 
English 3201: Media Strategies
English 3201: Media StrategiesEnglish 3201: Media Strategies
English 3201: Media StrategiesTrudy Morgan-Cole
 
What's transforming healthcare digital marketing?
What's transforming healthcare digital marketing?What's transforming healthcare digital marketing?
What's transforming healthcare digital marketing?Shawn M. Gross
 

Similar to How to start a vending machine business (15)

Advertising Essay
Advertising EssayAdvertising Essay
Advertising Essay
 
Abhishek choudhary bhasaa india
Abhishek choudhary  bhasaa  indiaAbhishek choudhary  bhasaa  india
Abhishek choudhary bhasaa india
 
Fbif2017 report product a-panel discussion
Fbif2017 report product a-panel discussionFbif2017 report product a-panel discussion
Fbif2017 report product a-panel discussion
 
World Food Technology and Innovation Forum Sam Waterfall March 2011
World Food Technology and Innovation Forum Sam Waterfall March 2011World Food Technology and Innovation Forum Sam Waterfall March 2011
World Food Technology and Innovation Forum Sam Waterfall March 2011
 
Horsky on innovation, personalization, 3 d printing, and more - Horsky
Horsky on innovation, personalization, 3 d printing, and more - HorskyHorsky on innovation, personalization, 3 d printing, and more - Horsky
Horsky on innovation, personalization, 3 d printing, and more - Horsky
 
Broadhealth
BroadhealthBroadhealth
Broadhealth
 
Broadhealth
BroadhealthBroadhealth
Broadhealth
 
Trillium health center
Trillium health centerTrillium health center
Trillium health center
 
Broadhealth
BroadhealthBroadhealth
Broadhealth
 
Broadhealth.org
Broadhealth.orgBroadhealth.org
Broadhealth.org
 
L Oreal Final 022110
L Oreal Final 022110L Oreal Final 022110
L Oreal Final 022110
 
The New Creative Revolution
The New Creative RevolutionThe New Creative Revolution
The New Creative Revolution
 
The next evolution of marketing
The next evolution of marketingThe next evolution of marketing
The next evolution of marketing
 
English 3201: Media Strategies
English 3201: Media StrategiesEnglish 3201: Media Strategies
English 3201: Media Strategies
 
What's transforming healthcare digital marketing?
What's transforming healthcare digital marketing?What's transforming healthcare digital marketing?
What's transforming healthcare digital marketing?
 

Recently uploaded

VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxAbhayThakur200703
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 

Recently uploaded (20)

VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptx
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 

How to start a vending machine business

  • 1.
  • 2. Have you ever dreamed of owning your own highly-profitable business? One that earns you money even when you’re not working, minimizing your hassle and maximizing your free time? A business that can begin as a part-time, second-income job and evolve into a full-time profession that makes you more money than you’ve ever made before? All the while improving the health, happiness, and performance of ALL your customers? h.u.m.a.n. can help you make those dreams a reality, TODAY. We are an innovative company focused on improving the health and happiness of the people around us. To do this, we have created a business that concentrates on: 1) Providing the tools, technology & information that vending operators need to grow a healthy business quickly and efficiently, and 2) Promoting healthy living by donating 10% of proceeds to charities that fight obesity and malnutrition. The thrill of owning your own business is multiplied when you know that your actions are improving other peoples’ lives! Today, I’m excited to give you a “behind the scenes” healthy vending tour and show you a detailed, business blueprint on how to be wildly successful running your own healthy vending business. In this Healthy Vending Handbook you’ll learn about: There’s a ton more stuff that I’m not even mentioning here. Flip to the next page so we can get started! Best in Health & Becoming h.u.m.a.n., Dear Future Partner in Healthy Vending, Finally! a vending program that is Healthy, Innovative & Highly Profitable h.u.m.a.n.helpingunitemanandnutrition 11 Dumb Healthy Vending Mistakes We Made…and How to Avoid Them The Full Story Behind h.u.m.a.n. – the World’s 1st Healthy Vending Company How and Why the h.u.m.a.n. Healthy Vending Program Works Details and Specifications on Our State-of-the-Art Vending Machines Our Healthy & Tasty Product Offerings (Hint: we have over 1000 approved products in our healthy vending catalog…& it’s growing!) How to Increase Your Revenue with Video Advertising Program Costs and Configurations h.u.m.a.n.’s Mission, Company Vision, & Philanthropic Endeavors Sean Kelly, Chief Humanist, h.u.m.a.n.
  • 3. Table of Contents Description Page Welcome Letter 2 You’re looking at it! 3 The Story Behind h.u.m.a.n. 4 Entreprenuer - 100 Brilliant Companies Article 11 Your Profit Checklist 14 Why the h.u.m.a.n. Program Works 15 The h.u.m.a.n. Machines 16 h.u.m.a.n.’s Warranty 24 Premium “Location Discovery & Acquisition” 25 The h.u.m.a.n. Products 26 Vending 2.0™: Technology & Innovation 31 Advendtising™: h.u.m.a.n.’s Digital Advertising Program 32 h.u.m.a.n. vs. The Competition 35 Steps to Get Started 37 The h.u.m.a.n. Relationship Diagram 38 Making an Intelligent Investment with h.u.m.a.n. 39 Fast Mover Bonus: Free “HUMAN VIP Upgrade” 41 Your Next Steps with h.u.m.a.n. 42 Your Decision 43
  • 4. Good Intentions... Fueled solely by our passion for health and improving the lives of others, we created vending machine company. With such true, respectable, & good-hearted intentions, what could possibly go wrong? Isoonfoundoutthat the answer to this question is a WHOLE LOT… The Story Behind Why in the heck, way back in 2003, did I decide to start a healthy vending company out of all things? A passion for health and improving the lives of others is why this company was formed, but I soon learned that I needed a whole lot more than good intentions to reach the pinnacle of healthy vending success... It all started in New York City on a mild winter night in late January. with my cousin Luke at New York Sports Club on Manhattan’s Upper West Side – the health club where I spent my time personal training while I wasn’t studying biomedical engineering & bio-mechanics at nearby Columbia University. It was 8:30pm on one of America’s busiest streets, but something seemed strange…Luke and I foods or drinks within a 10 block radius of the gym. Instead, our only quick “refueling” worshipping bagel shop downstairs and sugar-laden soda machines inside the health club. I was dumbfounded. If we, as serious health enthusiasts, food & drink options in New York City after searching up and down the streets, how in the heck could we expect other people to do so? The answer was we couldn’t. The fact was that there was a serious void in the market and it was having a disastrous effect on peoples’ lives. Thoughts of obesity, diabetes, and It all started making sense – without convenient access to healthy dietary options, it was no wonder that preventable health problems were spreading like epidemics across the globe. Something had to be done. But what? The answer came to Luke and I when we returned to the gym. As we approached the soda machine next to the treadmills, a middle-aged woman bought a coca-cola from the vending machine and then returned to her regular evening workout on an elliptical machine. An idea was born. This woman had just shown us the answer: vending machines stocked with healthy foods and drinks instead of junk food and sugary beverages. “This idea will change the world,” I vividly remember thinking. Not long after this epiphany I made the tough decision to not attend medical school, and instead, decided to dedicate my life to public health… of healthy vending machines. I was starting to understand that sometimesthelargestproblemshave the simplest solutions, solutions that have profound and wide-ranging
  • 5. Mistake #4: I didn’t think my machines’ graphics were THAT important. Most people treat vending machines as a “last resort” dietary option. My machines had the same unattractive appearance as standard machines, and therefore, people had the same negative psychological connection with my machines as they did with others. This hurt sales & brought me no new, high-end, health conscious customers. Lesson#4:Iconductednumerouscustomersurveys,emotionalconnectivity tests, and research studies to produce the most appealing machine graphics, thereby creating a machine that shouts “You want to buy from me!” The Top 7 Healthy Vending Mistakes We Made & Learned From! “Nothing is more important at h.u.m.a.n. than the people that make-up our company, most importantly, our partner vending operators. They’re the backbone of our brand & represent what h.u.m.a.n. is all about – innovative entrepreneurship, dedication to a worthy purpose, and intense ambition to succeed at the highest level.” Sean Kelly Co-Founder & CEO, h.u.m.a.n. Named one of Top 25 Young Entrepreneurs in America by Business Week Magazine in 2006 Mistake #2: I allowed my healthy vending machines to blend in with other traditional, junk-food machines. Much like my first mistake, this hindered the ability of my machines to positively impact the dietary decisions of vending customers. This hurt our brand value - our machines were just like others in the mix. Lesson #2: I only allow h.u.m.a.n. machines to be placed in exclusive arrangements or locations large enough to provide significant volume for my partner operators. The one exception to this is if a location has a high percentage of its population that is very keen on healthy eating and our machine is able to stand out in a big way from the other machines present. Only in this latter case do I sometimes allow for placement next to junk food vendors. Mistake #3: : I used the same “coil” vending machines as everyone else & added no attractive features. Bad idea! It’s one thing to sell junk food out of brown, inanimate machines that are clunky to use & unappealing to approach. But it’s an entirely different thing to use these same machines to sell premium healthy foods and beverages while also trying to make a positive, emotional connection with the customer. My machines shouted “Junk that makes you feel bad sold here” instead of “Better your life today!” and, therefore, it didn’t matter what products I was selling. Lesson #3: I make sure our state-of-the-art, proprietary vending machines include new technologies such as conveyor belts (NOT coils), digital video screens, robust remote monitoring that texts you inventory alerts, and touch-screen LCD displays in order to improve the customer experience, which directly boosts sales & profits. What were the mistakes that I made as an operator of my own healthy vending machines? I’ll tell you…ONLY to prevent you from repeating these errors! Mistake #1: I placed healthy products next to unhealthy products inside of vending machines. What a failure this was! The unhealthy foods & drinks just cannibalized the healthy ones due to their lower pricing & more recognizable brands. Customers made the irrational, impulse-based purchasing decisions that has become typical when standing in front of a vending machine. Nothing influenced or motivated the average customer to choose the healthier goods. Talk about money down the drain! Lesson #1: I refuse to allow h.u.m.a.n. machines to be filled with ANY unhealthy products thus maximizing sales, profits, & positive dietary influence. h.u.m.a.n.helpingunitemanandnutrition
  • 6. The Top 7 Healthy Vending Mistakes We Made & Learned From! Utilizing only the finest & tastiest healthy products that are proven to sell at high profit-margins Allowing for the generation of digital ad revenues via LCD screens on the front of the machines Increasing sales by providing machines that attract more customers & encourage larger purchases Including technologies such as remote monitoring systems & credit card readers to cut- costs and increase customer purchasing power Mistake #6: I put products in my machines without adequately testing them for consumer acceptance. This one really hurt! I simply stocked my machines with all of the products I liked & knew, not understanding that different people have different tastes & needs, and thus, different product preferences. By not realizing the great importance of customizing product offerings per location, I ended-up throwing away tons of product that didn’t sell and paid a huge opportunity cost along the way because of it. Lesson #6: I require that all products are taste-tested, nutritionally- screened, and sales-verified before gaining placement in our machines, and also make sure that every single product mix is customized per location with no exceptions Mistake #7: I didn’t realize the significance of creating another revenue stream besides product sales. I just accepted that product sales were the only way I could make money and didn’t think about other ways to increase profits and revenues. I was a blind pessimist lacking an innovative mentality! Lesson #7: I integrated ad-revenue producing digital video screens on the front of h.u.m.a.n. machines to provide vending operators with extra revenue opportunities without extra work. Mistake #5: My machines only offered cash & coin payment capabilities. This one still makes me cringe! In a world where credit & debit cards are often the only form of payment people keep on them at all times, I was preventing customers from being able to buy items from my machines. This was especially impactful since I was vending premium healthy foods and drinks, which are more expensive than junk food (usually higher than $1). Lesson #5: I place credit card readers in each and every one of our machines to give consumers the most purchasing power, allow for the sale of higher-priced items, and ensure that a sale at a h.u.m.a.n. machine is never lost. h.u.m.a.n.helpingunitemanandnutrition The h.u.m.a.n. program maximizes profits for its vending operators by: Higher Profits As you can see, I made many mistakes over the first few years as a healthy vending operator. And even though it hasn’t been all smiles since our inception in 2003, I sure am smiling now. Why? With each mistake we became better! My mistakes taught me the lessons I needed to know to do things right! After years of learning from my mistakes & implementing all of these invaluable lessons into my healthy vending business, I could finally say it was 100% optimized and primed for success. Mine was a healthy vending business that was second to none…. by a long-shot! I had solved the “healthy vending problem” and it was an amazing feeling. WHew! But my work wasn’t complete…
  • 7. How We Created a Highly-Profitable Healthy Vending Program for You Blunder #1: I didn’t REALLY know the ins & outs of the vending industry. I had no idea how opposed the industry is to progression, innovative technologies, and health promotion. In the beginning, I tried to work completely WITHIN the old-school good ol’ boys club that is the traditional vending industry. This simply caused me to waste months of time & thousands of dollars in a stagnant industry that didn’t want to budge. Solution #1: I analyzed and improved upon our business from the progressive, innovative, and demanding perspective of a discerning, health- conscious customer, instead of a traditional vending operator. This means our machines attract customers, rather than being the last resort of a passer-by. I had created a healthy vending machine business that I could finally say was 100% optimized and primed for success. This feeling of accomplishment was so great that I realized I had a new job - to spread to others the healthy vending knowledge & expertise I had gained through years of in-the-field experience. By offering the world’s best healthy vending program to other vending operators, I would be able to positively influence more people and would allow others to earn great profits, creating better lifestyles for themselves and their families. I was more excited than ever before. h.u.m.a.n.helpingunitemanandnutrition What were the FOUR MAIN BLUNDERS that I made before creating the most profitable healthy vending opportunity ever? Let me see... Blunder #2: I tried to have us operate all of our own machines. To maintain complete control of our operations and maximize profit, I thought it would be a good idea for us to operate machines across the country by ourselves, or more specifically, via people that we hired on an hourly basis. This wreaked-havoc on our supply chain, slowed-down expansion, and created logistical nightmares. We weren’t fully opening-up our arms to others, and this minimized, not maximized, profits. Solution #2: I now share our expertise, experience, and innovation with open arms by having our partners operate all h.u.m.a.n. machines, while we help them by managing locations and advertising. Since I had healthy vending “down pat,” creating a highly-profitable vending program for other operators would be easy, right? So I thought! But I was humbled, once again…
  • 8. How We Created a Highly-Profitable Healthy Vending Program for You Blunder #4: I allowed partner vending operators to start-off with fewer than five vending machines. Talk about a bad decision for everyone! Almost always, operating a route of only 1,2, or 3 vending machines requires too much time & hassle for the reciprocal amount of profit that is produced. My partner vending operators could have been making more money in less time, but my planning was off- target. Solution #4: I place our partner vending operators’ profits as my top priority, and therefore, strongly encourage operators to start-off with at least five healthy vending machines to maximize their “profit to time” ratio, experience immediate positive cash-flow, and set themselves up for long-term success. h.u.m.a.n.helpingunitemanandnutrition 11 major mistakes, 11 big time lessons, 11 even bigger solutions. It’s why h.u.m.a.n. is the profitable, innovative, and highly scalable opportunity that it is today! Blunder #3: I set-up 100% in-house product distribution. Another BIG time whammy! We stored and shipped- out every product order ourselves, focusing a great deal of effort on the wholesale side of our business. Even though this generated a profit, it meant higher product prices, slower delivery times, and less-than- optimal service for our vending operators. My focus was not where it should have been. Solution #3: I refined our business model so that we now completely outsource our product distribution to 20 warehouses across the country, meaning we make zero profit from product sales in order to ensure that our partner vending operators receive the lowest possible product prices with the fastest delivery time. “New record...YMCA swim meet today...161 vends!!! WAS CRAZY!!!!” Members of Team HUMAN raise their guns in support of the War on Obesity Shelly G and Family HUMAN Partner Vending Operator
  • 9. Do you want to become your own boss, have limit-less upside, and finally be able to determine your own future? Would you like to sit back at night and feel lucky that you got involved in a business at just the right time, affording you a significantly upgraded lifestyle? Continue down your path to a new lifestyle by reading through the rest of this Healthy Vending Handbook where you’ll learn all you need to know about the h.u.m.a.n. Healthy Vending Program. Have you been yearning to do something you can truly feel good about day-in and day-out? Christopher R. Mohr, PhD, RD Expert writer for Men’s Fitness, Weight Watchers, & Men’s Health. O.J. Bloom, MD, MPH Physician for the NHL’s Carolina Hurricanes & USA Baseball. Robyn L. Goldberg, R.D. Registered Dietitian and Nutritional Therapist specializing in preventative nutrition. Then JOIN US! So just ask yourself... JoinUs! Our Expert Board of Advisors Where We Are Today... Helping Unite Man And Nutrition At the end of 2007, we were purchased by Nutrition Without Borders, LLC and had our name changed from Fit Fuel Healthy Vending to h.u.m.a.n. to reflect our vast business improvements and, most importantly, our number one priority, which is to Help Unite Man And Nutrition by making health foods, drinks, and information universally accessible. We also now give 10% of our proceeds to charities that fight obesity and malnutrition. Working for You We’re happy to report that after all the discoveries we’ve made on how to do healthy vending the right way, the h.u.m.a.n. healthy vending program is optimized, primed, and proven to work for YOU. An Innovative Vending Opportunity After years of field research, we’ve created the most innovative vending opportunity that’s ever existed. Our turn-key healthy vending program was created to get you up and running quickly with minimal hassle so that you can start making money right away.
  • 10. OurMission h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. “To Help Unite Man And Nutrition by making health foods, drinks, and information universally accessible.” Passion + Purpose + Philanthropy = Success! Is it important to you to really feel like you’re making a difference with your work? Like you’re doing something that really helps people? Something you at h.u.m.a.n. & that’s why we do what we do! h.u.m.a.n. was founded on 3 principles: How are we achieving our mission? Principle #1 Principle #2 Principle #3 The largest problems often have the simplest solutions. Simply by making healthy products & information more accessible, we can stop today´s obesity & diabetes epidemics. Focus on our partners’ wallets We only succeed in business if our programs and vending operators Philanthropy is a cornerstone of healthy business. True happiness is purpose. The happier the people of a company, the healthier the company is. needs to be made. We take our mission so seriously, that we decided to make it our name! The h.u.m.a.n. Mission: i) Via the establishment of a global network of healthy & interactive vending machines that bring nutrition directly to people rather than ii) By donating 10% of proceeds to charities effectively allowing people to help others (charitable giving) by helping themselves (improved health). The h.u.m.a.n. team is spearheaded by proven professionals dedicated to the spread of the healthy lifestyle and the defeat of preventable disease. It helps that they’re experienced vending experts too! Sean Kelly, CEO , CMO Biomedical Engineer that earned his degree from The Johns Hopkins University & Columbia University. Named one of America’s top 25 young entrepreneurs by Business Week in 2006. Co-Founder & former President of Fit Fuel, healthy vending company. Internet marketing specialist who led a Special Forces fast-boat team in the Iraq War. Andy earned a BS from Boston University and an MBA from Stanford University. He currently sits on the Board of Advisors for VENDture, LLC, creators of the Vend-it-Hot hot food vending machine.
  • 14. ProfitChecklist h.u.m.a.n.helpingunitemanandnutrition Higher Sales Volume Digital Advertising Revenue Reduced Operational Costs Higher Profit Premium Real Estate + + + = One of the best things about running your own healthy vending business is that it’s down economy. Why? Healthy vending products are considered to be low-cost consumables, whose sales are virtually unaffected in an economic downturn Use of vending machines often increases during tough-times because people tend to eat-out less and depend on convenient food choices more h.u.m.a.n. combines today’s three hottest market trends – health, convenience, & digital advertising - which will continue to boom throughout the foreseeable future “Healthy” vending is the fastest growing segment in the vast & established vending industry Vending has provided operators with stable upon decades Higher Sales Volume Healthy AND Tasty Products For healthy products to sell, they have to taste good. We’ve tested over 1000 products and know what consumers like and what they don’t - Proven Sales! Higher Product Price Points Consumers are willing to spend more for healthy products that make them feel good. The average as traditional vending! Better Locations Premium Real Estate ONLY where people are willing to pay for better nutrition drinks. Technology Money-Saving & Money-Producing Technology Credit card readers allow for the sale of higher priced items, remote monitoring systems lower stocking & inventory costs, & digital displays attract new, high-end customers. Digital An Added Revenue Stream h.u.m.a.n. machines are equipped with digital LCD screens that can generate added revenue via which help educate consumers and bring-in extra $$$ for our operators. Lowest Prices The Lowest Wholesale Prices h.u.m.a.n. does not make money wholesaling products to our operators. We only make money when you do! Our products are priced as low as possible.
  • 15. WhyitWorks h.u.m.a.n.helpingunitemanandnutrition Why the h.u.m.a.n. Healthy The h.u.m.a.n. healthy vending program works because it was built on the foundation of three of today’s strongest trends: Health & Nutrition money in health & nutrition! fast! Now is the time for Be a part of innovation that comes along with it. Become h.u.m.a.n.! Convenience Digital Advertising The U.S. nutrition industry grew 9% in 2008 with total consumer sales of $102 Billion. Now that’s a huge industry! Additionally, 61% of employed individuals in America prefer better health care to increased pay. In today’s hectic society, less meals are being consumed at home. People simply have less time to eat due to our increasingly fast- paced society. By bringing health & nutrition products directly to customers, Have you seen ads displayed through digital signage yet? If you haven’t, you surely will very soon. They’re popping up everywhere, and they make a whole lot of sense. Why? Because they display targeted ads, look really What does this mean? Health is gaining importance in consumers’ minds. People are increasingly a healthy lifestyle and are proving it by spending more on healthy goods than ever before. h.u.m.a.n. provides the healthiest, tastiest foods & drinks that consumers love. we’re making it easier than ever before to eat more nutritiously & achieve a healthy lifestyle. To improve upon the already convenient nature of vending, we provide features such as credit card readers to make purchasing from our vendors as easy as possible. Since 2003 h.u.m.a.n. has been the leader in “convenient nutrition!” sharp, & generate when compared to old- school static advertisements. This is why the “Out-of-Home Digital Advertising” is already a $1.7 Billion industry with a rapid 23% annual growth rate. Our healthy vending program capitalizes on this booming digital advertising from it!
  • 16. OurMachines h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. The 3 Primary Goals of the h.u.m.a.n. Healthy Vending Machines First and foremost, maximize revenues & operator partners. #1 #2 #3 Make operating and maintaining our machines easier for our vending operators. Create happy, healthy customers malnutrition through charitable giving. “Hello. I am h.u.m.a.n.” Media Mogul From the moment you see a h.u.m.a.n. vendor, it’s obvious that it’s not your average vending machine. h.u.m.a.n. vending partner, more money in healthy vending…period. We use an effective blend of new technology, attractive graphics, and optimized product offerings to maximize your revenue potential and reduce the time you need to spend on & in your business. This allows you to spend more time doing what you love to do. Isn’t that what life is really all about?
  • 17. OurMachines Primary Features: Uses up to 50% Less Energy Than Standard Vending Machines Strategically-Placed Infrared Sensors Virtually Eliminate Misvends Clears Vending Errors Automatically Over 40% More Capacity Than Prior Models Uses Conveyor Belt Dispensing Technology, Not Coils, Which Greatly Increases Versatility & Capacity Easily Upgrade Your "Apprentice" With a 23” HD Video Screen Whenever You’re Ready Can Be Upgraded to Any Form of Cashless Warranty: 2 Years Limited Electrical: Dimensions (inches): 72”H x 31.5”W x 37”D Weight: 705 lbs. R134A - CFC Free Temperature: Ambient to 33 degrees F Tray Style: Highly-Versatile Conveyor Belt Basic Credit Card $500 Maximize Purchasing Power. Offer Cashless Payments. Sales Tracking & Reports Payment Gateway: Included Included Included Credit Card $750 Maximize Purchasing Power. Offer Cashless Payments. SMS Text Alerts, Instant Real Inventory Tracking, Sales Tracking & Reports, Machine Speaks to Customer Payment Gateway: Included Included Included
  • 18. OurMachines Interactivity Appearance Technology The LCD screens, internal PC computer, and advanced ad- serving system allow you to display a variety of digital video ads on your machine. Stream! Consumers are provided with product info, nutritional advice, & health tips via your machines’ LCD, leading to increased loyalty & purchasing frequency. Message-driven graphics and LCD videos allow customer to interact with a previously inanimate object, improving the customer experience. Purchasing Digital LCD screen attracts more eyes to your machine & enhance its image, leading to a higher perceived value & intrigue of machine & its contents. Volume Limitless updates & software enhancements, cashless payment capabilities, advanced remote monitoring system, interactive SMS messaging & much more. Primary Features: Displays Video Ads, Product Info, & Nutrition Advice. Attracts More Eyeballs. Generate an Extra Screen The Brains Behind Your Advendtising Program. Keeps Your Machine on the Cutting Edge Maximize Purchasing Power. Offer Cashless Payment. SMS Text Alerts, Real Inventory Tracking, Sales Tracking & Reports, Machine Speaks to Customer Uses up to 50% Less Energy Than Standard Vending Machines Strategically-Placed Infrared Sensors Refund Money If a Product Doesn’t Vend Clears Vending Errors Automatically Over 40% More Capacity Than Prior Models. Less Trips to Your Machine Uses Conveyor Belt Dispensing Technology, NOT Coils, Which Greatly Increases Versatility Continuous Software Enhancements * Same as “The Apprentice”, except the Media Mogul is 88”H
  • 19. Warranty: 2 Years Limited Electrical: Dimensions (inches): Weight: 725 lbs. Temperature: Ambient to 33 degrees F Tray Style: Adjustable Coil System OurMachines Primary Features: Vends Hot Food, Cold Drinks, & Healthy Snacks! Generate an Video Screen The Brains Behind Your Advendtising Program. Keeps Your Machine on the Cutting Edge Uses up to 50% Less Energy Than Standard Vending Machines Improves Product Presentation,Requires No Service for 5+ Years, & Reduces Lighting Energy Costs by 40% Wide Variety of Healthy Menu Selections Available. Vends Packages Of All Shapes & Sizes Maximize Purchasing Track Sales & Inventory Metrics. Generate Custom Reports. Run Your Biz Strategically-Placed Infrared Sensors Refund Money If a Product Doesn’t Vend
  • 20. OurMachines Warranty: 2 Years Limited Electrical: Dimensions (inches): Weight: 975 lbs. Temperature: Ambient to 33 degrees F Tray Style: Adjustable Coil System Primary Features: Vends Hot Food, Cold Drinks, & Tasty Snacks! Holds 33% more than the Hot HUMAN Machine Generate an Video Screen The Brains Behind Your Advendtising Program. Keeps Your Machine on the Cutting Edge Uses up to 50% Less Energy Than Standard Vending Machines Improves Product Presentation, Requires No Service for 5+ Years, & Reduces Lighting Energy Costs by 40% Wide Variety of Healthy Menu Selections Available. Vends Packages Of All Shapes & Sizes Maximize Purchasing Power. Offer Cashless Payment Track Sales & Inventory Metrics. Generate Custom Reports. Run Your Biz Strategically-Placed Infrared Sensors Refund Money If a Product Doesn’t Vend
  • 21. Primary Features: Vends A Wide Variety Of Tasty And Nutritious Full Frozen Meals (In Multiple Shapes “Ruggedized” Design. Built to Withstand the Elements Keeps Your Products Cold While Reducing Energy Consumption Strategically-Placed Infrared Sensors Virtually Eliminate Misvends Clears Vending Errors Automatically Uses Conveyor Belt Dispensing Technology, Not Coils, Which Greatly Increases Versatility and Capacity Can Be Upgraded To Any Form of Cashless Warranty: 2 Years Limited Electrical: Dimensions (inches): 41”W x 36”D x 72”H Weight: 970 lbs. R-404A – CFC Free Temperature: Tray Style: Highly-Versatile Conveyor Belt OurMachines
  • 22. OurMachines Primary Features: “Ruggedized” Design. Built to Withstand the Elements Keeps Your Products Cold While Reducing Energy Consumption Strategically- Placed Infrared Sensors Virtually Eliminate Misvends Clears Vending Errors Automatically Uses Conveyor Belt Dispensing Technology, Not Coils, Which Greatly Increases Versatility and Capacity Can Be Upgraded To Warranty: 2 Years Limited Electrical: Dimensions (inches): 37”W x 33.5”D x 72”H Weight: 992 lbs Temperature: Ambient to 33 degrees F Tray Style: Highly-Versatile Conveyor Belt
  • 23. OurMachines Primary Features: WAY Better Than Your Average Cup of Joe Machine Grinds Whole Coffee Beans On-The-Spot For Every Cup Serves Coffee, Cappuccinos, Lattes, Mochas, Espressos, & More Machine Serves Over 300 Cups of Coffee Before Re-stocking. Less Trips To Your Machine Self Cleaning Mixing Circuit, Product Delivery, and Grinding Assembly Saves You Time & Effort! Steel Cabinet With Rust Proof Treatment, Vandal-Proof Lock, and Crow- Bar Resistant Design Warranty: 2 Years Limited Electrical: Dimensions (inches): 24”W x 24”D x 72”H Weight: 330 lbs.
  • 24.
  • 25. h.u.m.a.n.helpingunitemanandnutrition Inputs include: national databases, chamber of commerce, corporate wellness companies, charities, internet searches, operator “wishlist”, and other exclusive “connectors” h.u.m.a.n. knows h.u.m.a.n. h.u.m.a.n. kicks off a month-long, multi-tiered, customized direct mail campaign to your top locations, which generates incoming leads for your program launch HUMAN trains you on how to conduct an awesome location meeting using your brand new iPad 2. Meetings are set with top locations in your area on a rolling basis, usually over the course of a month. You’ll attend 10-30 face-to-face LDA meetings with HUMAN doing live machine demos and Q&A via live video feed on your iPad2. This is where we pick out the best of the best locations. We’ll hook you up with awesome meeting materials to aid in the sales process You get trained on how to properly conduct location meetings so you can grow your network whenever you want to h.u.m.a.n locks in the contract at the meeting or sets a timeline for thorough follow-up Not all locations sign contracts during Phase 3. Follow-Up is crucial to get the best locations. Here’s what happens: Thank you letters go out to all locations we met with Continual follow-up from h.u.m.a.n that includes: answering more questions, providing more information, formulating a customized planogram, and frequent contact with the location to guide them through the process With full h.u.m.a.n support, you attend any follow-on meetings that occur Average Duration of the Whole LDA Process: 3-4 months h.u.m.a.n.’s time-tested, premium “Location Discovery & Acquisition” (LDA) system sifts and sorts through your area’s best locations and delivers high-value vending contracts for your business. PHASE PHASE PHASE PHASE
  • 26. OurProducts h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. As a h.u.m.a.n. partner you’ll AVOID THE #1 BIGGEST MISTAKE made by vending operators when starting a healthy vending business: selling the wrong products! We are the healthy vending product experts – we know what products sell & what don’t. We’ll handle the product selection process for you so that you can start-off on the right foot, eliminate guesswork, and save yourself a boatload of time & money. The 5 Es that form the underlying principles of our overall product strategy: Expertise Experience Education Economics Enjoyment Our company was founded by a biomedical engineer & has a health advisory board full of medical doctors, registered dieticians, & public health specialists. We know health & nutrition – especially in regards to convenience - REALLY well. We’re both a vending AND a health company. Since 2003, we’ve tested over 1000 different products in our vending machines. We put together customized product-mix offerings for each unique location based on this data. Why? Because we’ve learned that different people have different needs & different product preferences. Customization is key! Each h.u.m.a.n. program launch includes an educational component that is designed to develop loyal & valuable customers. Our on- machine digital LCD screens & our weekly online newsletters provide health info, product purchasing advice, & promotions encouraging use of We offer the lowest prices on over 1000 food & beverage selections. This means lower prices for consumers & both our operators & locations. How do we do this? By making NO money selling products at wholesale to our vending operators. You won’t high-quality products. Great nutrition does nothing without great taste. That’s why each of our products must pass a health test AND a taste test. Even the most discerning eater will that they enjoy inside of h.u.m.a.n. healthy vending machines. After taste-testing, many customers don’t believe the products are actually healthy! Experience Rely on sales-proven products Expertise Offer only the healthiest products Education Create informed, loyal customers Economics Maximize your Enjoyment Provide the tastiest foods and drinks PRODUCT STRATEGY
  • 27. OurProducts h.u.m.a.n.helpingunitemanandnutrition We utilize a vast nutritional distribution network of over 20 warehouses across the nation to get you the products you need in a very speedy fashion. What exactly do we offer? Special Dietary Absolute Customization. 100% organic, SB- 19 compliant, gluten-free, allergen-free, low-fat, low-carb, no sugar-added, or whatever else your customers need - h.u.m.a.n. has the necessary preferences. Bars A Bar for Every Occasion. Granola bars, energy bars, protein bars, fruit bars, meal replacement bars, every type of bar you can imagine. Healthy An Extensive Variety. Dried fruit, trail mix, granola, natural pita chips, kettle corn, assorted nuts, natural meat jerky, vegetarian snacks, healthy crackers, chips, & cookies – a snack to satisfy every craving. Nutritious Beverages Thirst-Quenching. premium waters, sports beverages, protein shakes, natural energy drinks, natural sodas, soy milk, organic smoothies, kids juices & organic coffees. Dietary Supplements More than just foods & drinks. Immune boosters, multi-vitamin packs, protein powders, electrolyte gel, & meal replacement packs – your customers desire more than foods & drinks alone can provide. “As an athlete that understands the direct relationship between nutrition and performance, I appreciate how h.u.m.a.n. Healthy Vending provides health conscious individuals with the nutrition they need... around the clock.” Jay Fiedler NFL Quarterback, New York Jet
  • 28. 28 Lorem Sit Month 00, 0000 OurProducts h.u.m.a.n.helpingunitemanandnutrition Pirate’s Booty Luna Bar Nature Stacy’s Hansen’s Natural The Switch Juice Honest Tea Vitamin Water 10
  • 30. OurProductst h.u.m.a.n.helpingunitemanandnutrition account, order your products, stock your machines, and you’re good to go! STEP 1: Your assigned healthy vending expert, or Humanist, will conduct an in-depth This process includes demographic information analysis, on-location customer You’re then provided with a complete Product Order List per location STEP 2: h.u.m.a.n. h.u.m.a.n. vending operator partner in their system You’ll typically be set-up with 2-3 distribution warehouses from which to order - the To avoid paying sales tax you’ll need a Reseller’s License which can be obtained You only have to do Step 1 and 2 once, then you’ll be set up and ready to make $! STEP 3: Order the exact products on your unique Product Order List from your newly set-up distributors – orders can be placed via phone, fax, or online minimums of between $250-$500 depending on the distributor Orders are either shipped same or next day, the only exception being some STEP 4: Orders are delivered within 24-72 hours of order placement, again, with the only exception being some drink orders which require route delivery Receive deliveries, stock your machines, & store extra inventory properly we’d speak with you before-hand to ensure proper storage STEP 5: You receive weekly sale reports from your machines, so you’ll know in advance when you need to re-order from your distributors Most distributors require up-front or COD payments initially, but will give you a credit Don’t want to pay up-front for your initial inventory purchase? h.u.m.a.n. allows you to wrap these payments into your lease agreement so that you don’t have to pay ANY money down!
  • 31. The traditional “junk food” vending industry is in a tail-spin and how they’re going to get through this recession alive. What’s h.u.m.a.n.’s answer to the woes of the vending industry? Vending2.0™ h.u.m.a.n.helpingunitemanandnutrition So what the heck is Vending 2.0™? We’re glad you asked… 1) Data tracking, data management, and data-driven decisions…basically, any sort of “internal intelligence h.u.m.a.n. machines, 2) A more educated consumer is a more loyal & health-conscious consumer, and that translates to higher sales, leading to more money in your pocket. Digital LCD screens make it h.u.m.a.n. machine. 3) By combining the relatively low cost of digital LCD screens & computing power with the high speed of today’s broadband internet, it’s now technologically feasible & affordable to stream digital video content to h.u.m.a.n. and reduces the operator’ break-even time. Advertising – or as we like to call it Advendtising - on h.u.m.a.n. machines creates a revenue stream for both vending operators & locations, leaving people to wonder: “Every vending operator MUST adopt a Vending 2.0™ mindset NOW.” Not only will integrating Vending 2.0™ strategies SAVE you from the pitfalls of the traditional vending industry, it will allow you to THRIVE in a recession & make more money in vending than was ever thought possible. h.u.m.a.n. is leading the vending industry into its next major upgrade cycle, which we’ve coined Vending 2.0™, where it will be no coincidence that the vending operators making the
  • 32. Advendtising™ h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. Program An actual screen shot of a digital video advendtisement on a Versatile h.u.m.a.n healthy vending machine. healthy vending business? Of course you do! AdvendtisingTM is the biggest thing to hit the vending industry since…well, since it’s founding! For years vending operators have been seeking an additional revenue stream besides product sales, especially one that doesn’t require much extra work or investment. With the advent of video advertising via digital LCD screens on the front they’ve been seeking since the 1980s. EVERYONE makes more money with the h.u.m.a.n. AdvendtisingTM program! YOU receive 25% of ad revenues, requiring little to no work on your end! This is another area where YOU can make more money! The seller of the ad typically earns an additional 25% of the ad revenue. Location The location where the machine is hosted typically receives a 10% share. h.u.m.a.n. manages the ad network, handles all revenue distribution, & maximizes ad utilization at each & every machine. This revenue share is paid to the creators & administrators of the ad network. 25% Vending Operator 25% Sale of Ad 10% Location 20% Manager of Ad 20% Administration of Ad Advendtising™ Revenue Breakdown
  • 33. Advendtising™ h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. AdvendtisingTM sounds great, but it also sounds complicated…right? Don’t worry! We’ve created a seamless back-end system that makes the process easy - you barely have to do any work! Ad Sales: Connect with Interested Advendtisers h.u.m.a.n. & its ad sales partners connect with brands that want to place digital ads on your healthy vending machines’ LCD screens length of contract, total number of machines utilized, duration of ad, ad frequency, location rating, and other important advendtising factors Your machines will likely be wrapped into larger regional and/or national Advendtising™ networks to allow for the attainment of critical mass Ad Management: Integration of Ads into Ad-Server h.u.m.a.n. works with advendtisers to create highly targeted digital ads optimized for placement on healthy vending machine LCD screens h.u.m.a.n. loads ads onto ad-server network and prepares them for distribution through vending machine network Through lifetime of the Advendtising™ contract, h.u.m.a.n. maintains and updates the ads, ensuring that your machines are optimally utilized Ad System Set-up: Internet Connectivity or USB Loading To receive remotely-loaded ads, each of your machines’ internal computers needs to be connected to the internet via a direct Ethernet connection (optimal), an internal WiFi card, or a wireless carrier card If your machines cannot be connected to the internet, all ads will have to content manually, which is a simple process (but not optimal) Ad Placement: Upload from Ad-Server to Machine PCs h.u.m.a.n. then initiates the upload of the ads from our ad-server to your Each machine can serve up to 10 video ads - in addition to health information, trivia & nutritional guidance spots – all rotating on a continuous loop Ad Delivery: Advendtisements Play on LCD Screens Your machine’s internal PC serves the ads to your customers via its gorgeous 23” HD LCD screens h.u.m.a.n. works hand-in-hand with you to build important Advendtising™ metrics such as sales effects, direct-response performance, & more
  • 34. Advendtising™ h.u.m.a.n.helpingunitemanandnutrition *Note: Not every location is equally conducive to Advendtising. While all machines are shipped with digital content loaded, that doesn’t mean that all Advendtising program. Vending operators can help this process by selling ads themselves. And remember, the Advendtising system increases products sales immediately! Almost none! The best thing about our Advendtising™ program is that it provides our vending operators with an additional revenue stream but doesn’t require you to do much extra work. Just operate your healthy vending machines as usual, keep your LCD screens properly connected so that they’re always displaying ads, and we’ll send you quarterly commission checks equal to 25% of the ad revenue your machines bring-in.* The only time you’ll really have to do some minimal “work” is in the beginning when connecting your machine to the internet. Additionally, you’ll have to maintain this connection over time, but this is something you have to do anyway to keep the credit card reader working properly. If your machines are not connected to the internet, then you’ll have to Quite a bit! But there are no exact answers to this question. Every location is different – the better the location, the higher the ad-revenue. Purely as an example, & with no implied guarantees, let’s assume each of your machines case, if you did nothing but stock, maintain & operate your machines as usual, you would ™ 10 machines, this would bring you an additional $1,000 per month in PROFITS!* These numbers are not even considering the separate fact that LCD screens & digital content Nothing! machine. BUT if you compare the cost of our machines & our program to others, especially considering that each of our machines have credit card readers & remote-monitoring devices built-in, you’ll notice that our machines are actually the better deal…by far! You’re basically not paying ANYTHING more for our machines’ internal PC computers, digital LCD MORE up-front it would be well worth it. Consider this: If your machines never even run an ad, they’d still make-up for this “imaginary extra cost” via increased vending machine sales for YOU! 20%. What does this mean for you? If your average vend price is $2.00, and your machines vend on-average 20 products per day, 5 days per week, then you’d generate WORK How much work is required to run a successful Advendtising™ program? PROFITS How much money can I make per machine with Advendtising™? COST How much does it cost to run Advendtising™ on my machines?
  • 35. Comparison h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. Healthy Vending We want to make sure that you’re making the right decision when it comes to partnering with h.u.m.a.n. healthy vending. Features Included H.U.M.A.N. Traditional Vending Company X “Healthy Vending” Company Y Machines Credit Card Reader $575 Extra $575 Extra Allows for cashless payments & increases 23” HD Video Display NA NA Streaming videos provide nutritional information, purchasing advice, & ads Remote Monitoring System NA NA Customer. Professional Graphics Plain exterior Old-School Graphics h.u.m.a.n. graphics are the result of consumer surveys & professional design Eco-Friendly Design NA NA Uses up to 50% Less Energy Than Standard Vending Machines Vend Sensor Technology NA NA Strategically-Placed Infrared Sensors Self-Diagnosing System NA NA Clears Vending Errors Automatically Increased Capacity Sometimes Sometimes Machines Conveyor Dispensing Technology NA NA Technology, NOT Coils, Which Greatly Increases Versatility Lifetime Unlimited Updates NA NA Enhancements Products Taste-Test Proven NA NA Taste is just as important as health when it comes to healthy vending success h.u.m.a.n. never places a product in a machine Traditional vending companies just buy brands they recognize Other companies can’t compete when it comes to taste test research Planogram Customization NA h.u.m.a.n. Product Selection Primarily Junk Food 100-500 Items A larger product selection allows for more accurately tailored planograms Wholesale Pricing LOW LOW MEDIUM Lower wholesale prices mean higher margins & sales for operators h.u.m.a.n. makes absolutely no money on wholesale Most traditional vending companies tell their customers to Other “healthy vending” companies usually take a cut when wholesaling products Distribution Local Varies h.u.m.a.n. utilizes more than 20 ditribution warehouses mentality 1000+ Health Items 20+ Distribution Warehouses
  • 36. Comparison h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. Healthy Vending Features Included H.U.M.A.N. Traditional Vending Company X “Healthy Vending” Company Y The Program Digital Advertising Revenue NA NA video screen on h.u.m.a.n. machines Charitable Giving NA NA h.u.m.a.n. donates 10% of proceeds to Location Management NA NA h.u.m.a.n. manages certain aspects of your locations so you save time & hassle Basic PR Package NA NA h.u.m.a.n at every location free of charge Ongoing Education NA NA Includes newsletters, recommendations, Premium Location Acquisition NA NA machine video demos and support via iPad2 Lifetime Coaching NA NA Coaching and Assistance to Build Your Business The Company Expert Health Advisory Board NA NA Health advisors ensure h.u.m.a.n. is always at the forefront of health Health Professional as Founder NA NA h.u.m.a.n.’s founder is a biomedical engineer with proven business success Philanthropy as a Main Focus NA NA Social responsibility & charitable giving make up h.u.m.a.n.’s foundation Healthy Vending Experience +7 Years Minimal 2-3 Years h.u.m.a.n. founded the industry of pure-play healthy vending in 2003 We welcome comparisons of our program vs. others in the market, because we know that the h.u.m.a.n. program looks the best when it’s subjected to the most critical eye!
  • 37. GetStarted h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. We’re ready to get you there. These are the next Six Steps that need to be taken to get you on your way to achieving bigtime success as a h.u.m.a.n. operator partner! > > Work with the h.u.m.a.n. team to create a network of at least 5 premium locations optimal for h.u.m.a.n. machine placement. You yourself, or we can set- up the network for you. People contact us every day requesting our machines, so we may already have locations for you to service! We’ll work with you to survey your locations and determine the exact needs & desires of your customer group(s). This product mix, allowing you to serve your customers to the best degree possible. Quality R&D leads to better business, happier customers, & higher anticipation for your launch! your premium locations, we help you choose the best machines to install. Then, we assist you in determining whether leasing or purchasing the machines makes the most sense for you and your particular situation. Here training & installation details. > > Based on past-precedence, demographic data, & gathered survey information, we’ll put together the perfect planogram, or product-mix, for each of your locations. Then you’ll set-up accounts with our partner distributors in your area, and order delivery within 1-3 days. Reorder whenever your inventory gets low! It’s that easy – we make it as seamless as possible. The location surveys also give us key insights into what digital content would best suit your customer group(s) & our advertising partners. The goal here is to create a targeted digital ad campaign that also includes health information and nutritional advice. Our creative team puts together this campaign and pre-loads your machines with the digital content. Together we arrange the installation of your h.u.m.a.n. machines & decide on the training program that works best for you. The machines are delivered, you stock them with product, and “Voila” - you’re launched! Work with us to kick-off a PR campaign & then focus all of your effort on building your h.u.m.a.n. network to be better, larger, & stronger!
  • 38. OurProgram h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. Our #1 operational goal is to make your life as easy as possible. Our logistics and processes system ensures that you only spend time doing what makes you money - operating & optimizing your machine network. We handle the rest!
  • 39. h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. Wholesale Price Apprentice Machine Eco-Friendly, Versatile, and Video- Ready $7,499.00 $9,999.00 Media Mogul Machine Premium, Ad-Serving Health Store $9,499.00 $12,499.00 Hot HUMAN All-in-One Healthy Vending Solution w/o Media Screen $9,999.00 w/o Media Screen $11,999.00 w/ Media Screen $11,499.00 w/ Media Screen $13,499.00 Hot HUMAN PLUS All-in-One Healthy Vending Solution w/o Media Screen $10,999.00 w/o Media Screen $12,999.00 w/ Media Screen $12,499.00 w/ Media Screen $14,499.00 Arctic HUMAN Heavy Duty Frozen Foods Vendor $8,999.00 $11,999.00 Rugged HUMAN Sturdy, Versatile Outdoor Machine $8,499.00 $11,499.00 Joe HUMAN Premium Gourmet Coffee Vendor $5,499.00 $7,499.00 *All pricing subject to change at any time without notice **All shipments FOB from H.U.M.A.N.’S designated warehouses
  • 40. h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. Product Wholesale Price Basic Cashless Payment System for Media Mogul and Hot HUMANs FREE Basic Cashless Payment System for All Others $500 Advanced Cashless Payment System for Media Mogul and Hot HUMANs $250 Advanced Cashless Payment System for All Others $750 HUMAN Healthy Vending Optional Services Wholesale Price Shipping & Delivery Includes shipping of 5 or more machines to a central holding facility in your area. $500/Machine (U.S.) $750/Machine (Canada) Professional Training, VIP Set-up & Machine Installation or fewer machines. $500/Machine (U.S.) Premium Location Discovery & Acquisition + Comprehensive iPad2 Video Support + LDA Sales Training 25 of this Handbook $6,000 (6 or Fewer Machines) $1,000/machine (7 or More Machines) *All pricing subject to change at any time without notice **All shipments FOB from H.U.M.A.N.’S designated warehouses
  • 41. Place a Deposit for 5 or More “Media Mogul” Machines in the Next 21 Days and Get the HUMAN VIP Upgrade, Free: Cash Back you get (10 machine limit on cash back) Master Humanist Upgrade With 10 or more machines: Platinum PR Upgrade 1 SEO- Optimized Blog Post Platinum Marketing Upgrade 1 HUMAN Polo Shirt The “HUMAN VIP Upgrade” Value 1) Cash Back (10 Machines) $5,000.00 2) Master Humanist Upgrade $10,000.00 3) Platinum PR Upgrade $1,499.00 4) Platinum Marketing Upgrade $299.00 Total Upgrade Value (yours free in the next 21 days) $16,798.00 The Clock is Officially Ticking (T-Minus 21 Days) Contact HUMAN
  • 42. h.u.m.a.n.helpingunitemanandnutrition h.u.m.a.n. www.HealthyVendingTeam.com A Nutrition Without Borders Company 333 S. Wilton Pl., Suite #9 Los Angeles, CA 90020 341 Bonnie Circle, Suite #102 Website: m Step 1 Step 2 Partner Application Here: www.HealthyVendingTeam.com call your Partner Interview. 323-272-4309.
  • 43. h.u.m.a.n.helpingunitemanandnutrition I’m looking for vending operators who want to be a part of something as important, a health revolution that will improve the lives of people across the globe. h.u.m.a.n. malnutrition. These public health initiatives make-up the strong foundation of our socially responsible company. As a partner vending operator, we want you to believe in our mission support it. You must have a passion for sharing the gift of health and recognize that with each and every minute you spend on your business, you’re making the healthy lifestyle easier for people to achieve. Imagine the respect, pride, and enjoyment you’ll feel from being a part of such an h.u.m.a.n. has created a vending program and machines designed to dominate the Vending 2.0™ industry. We want partner vending operators who have an intense desire to be part of our premium brand. When you join h.u.m.a.n. you join an innovative team of highly passionate professionals. industry, and a feeling of contentment each and every day. In order to achieve success operating h.u.m.a.n. machines, you have to be ambitious, willing to work hard, and determined to reach success. Although I have streamlined the h.u.m.a.n. program to ensure that you have that you put-in a solid effort. You will continually focus on optimizing and improving your business, so you can make more money in less time. It takes the dedication of a true entrepreneur. You just have to want it. And if you really want it, I want you on my team. I’m recruiting only those people who are determined to step-up their lives situation handed down to them by everyday life. Stop working for money and let your money work for you. Today is the day to make a change! Sound good? Ready to take the plunge, inject some excitement into your life, along with a sizeable helping of There’s no better time to act than NOW. If you have what it takes to become h.u.m.a.n., let’s get started! Go to forward to hearing from you! Sean Kelly Chief Humanist, h.u.m.a.n. h.u.m.a.n. is RIGHT for You if: i) You want to work for yourself & determine your own hours & ii) You believe that with hard work you can drastically improve your lifestyle iii) You want to feel that what you do really helps people & the world iv) You see the importance of investing your money in income-producing assets v) You believe in the h.u.m.a.n. mission & vision vi) You embrace innovation, technology, & today’s term trends h.u.m.a.n. is WRONG for You if: i) You’re seeking a get-rich quick scheme without the investment of work or effort ii) You’re 100% happy with your level of impact on the world iii) You fear new opportunities, innovation, & change grasping that each & every day you have the chance to drastically better your life & surroundings v) You’re ok with missing-out on the from the health revolution vi) You’re completely current lifestyle &