Poynter Best Practices 09 Social Media engagement

This document discusses ways for businesses to put the "social" in their operations by utilizing various social media platforms and tools. It outlines options for using LinkedIn, Facebook, Twitter, and blogs to connect with customers, schedule posts, monitor brands, and offer expertise. The document advocates focusing on listening to customers and celebrating followers in order to create ambassadors and win response races through social media.

The document provides tips for getting stories and organizations covered by the media. It stresses the importance of building relationships with reporters, being ready to provide expertise and story ideas, understanding news cycles and partnerships. The key ways to get coverage are to build relationships with reporters, be ready to offer facts and experts for stories, and look for partnership opportunities by promoting events and sharing content online.

Theres An App For That

Crushing It in 2010 Social Media Club Spartanburg January Meeting

This document discusses Gary Vaynerchuk's goals for 2010 which included focusing on mobile as the top priority by capitalizing on apps for mobile devices like the iPhone and creating a following through social media platforms like Facebook, Twitter, and LinkedIn to connect with others and help "Crush It" in 2010. The document emphasizes mobile experience apps and keeping up with changing technologies to help achieve goals for the year.

Selling Your Story

This document discusses how to identify news stories from everyday events and how to effectively pitch those stories to media outlets. It emphasizes doing thorough research, getting necessary approvals, sharing passion for the story, keeping explanations simple, and maintaining perspective. It also provides an example of pitching a live Twitter event with anti-tobacco youth activists to bring attention to an advocacy day.

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