Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Selling Your Story

472 views

Published on

Presentation I made for the Greenville, SC Chamber of Commerce Summer 2009.

  • Be the first to comment

  • Be the first to like this

Selling Your Story

  1. 1. News Worthy<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7. Where does your story fit?<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13. Pay attention <br />to the stories <br />making the news <br />When national real estate is down but you’re doing fine <br />When fire deaths are up, and you sell a product that saves lives<br />When domestic violence kills and your company is in the middle of a project to help stop it<br />
  14. 14.
  15. 15.
  16. 16. Layers of news management <br />Who must approve stories<br /> news director<br /> assignment editor<br /> managing editor<br /> web producer<br /> show producer<br /> anchors <br /> reporter<br />
  17. 17. Interview with Reporter Jonathan Carlson<br />
  18. 18. Do the legwork<br />
  19. 19.
  20. 20.
  21. 21. Assignment Manager - Russ Bradley<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25. Patient persistence<br />
  26. 26. Share the passion and excitement<br />
  27. 27. Keep it simple<br />
  28. 28. Perspective <br />
  29. 29. Connections<br />
  30. 30.
  31. 31. Hey, any interest if we get the RAGE kids to Tweet live from the capital on Kick Butts Day as they talk to their legislatures?<br />

×