4. Social media is content created by people using highly accessible and scalable publishing Technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content. It is transforming monologues (one to many) into dialogues (many to many) and the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business

15. Success is: - new P/T/M - full use HR - revenue of portfolio selling/buying

16. Crowdsourcing is een nieuw soort model, gebaseerd op het internet, dat creatieve oplossingen probeert te vinden door middel van een netwerk van individuen die onbekend zijn voor elkaar. ( collectieve intelligentie – Benkler 2006) Social media crowdsourcing ondersteunen ‘open innovaties’