PowerData GTM Business Plan FY23 outlines key goals and strategies for partnering with Snowflake including: - Revenue targets of $200K closed won business and $800K pipeline in FY23 growing to $300K in FY24 - Focus on enabling 6 Snowflake sales professionals and 4 Snowflake Snowpro Core certifications - Marketing plans target leads, opportunities, and pipeline through webinars, workshops, content marketing and demand generation

1. PowerData GTM Business Plan
FY23

2. PARTNERSHIP
OVERVIEW
2

3. 22
LOCATIONS IN
ARGENTINA
CHILE
COLOMBIA
PERÚ
SPAIN
PRESENCE IN
BOLIVIA
ECUADOR
PARAGUAY
URUGUAY
Focused on data management.
We promote a Data-Driven culture in
organizations side by side with our
technological partners.
years

4. 8.820K USD
Global Annual
Revenue FY21
9.810K USD
Projected
Revenue FY22
75
consultants
LATAM
INDUSTRY &
VERTICAL COVERAGE
Financial Services
Telco
Utilities
Retail
Oil&Gas

5. More than
200
organizations
have trusted
in the
expertise and
know-how of
PowerData

6. View 360°
Snowflake as repository
Unique view of data domains
Journey to Master Data Management
Data Analytics
Snowflake implementations
Big Data / DW / DL Management
Cloud Data Journey
Data Integration
Data Governance
Snowflake Data Sharing
Asset catalog
Democratization and data governance
Data self-service
PowerData Practices
Data Security and privacy
Snowflake Security Data Lake
Data Protection
Data Discovery and classification
Privacy Management

7. Go-to-Market Solutions:
● CDW | CDL
● Data Analytics
● On premise DWH migrations (Oracle, Teradata,
Netezza)
Revenue Targets:
● FY23: 200K (close won)
● Pipeline FY23: 800K
● FY24: 300k
Partnership Value:
● Agnostic advisor
● Current customers with intention to move their DW to cloud
● Leading position in Spanish content in the field of data
management both in social networks and SEO positioning
Relationship Highlights:
● Tier Target Premier (FY24)
● 6 Snowpro Core
● 8 New Logo
Highlights

8. PARTNER AND
EXECUTIVE
MAPPING

9. PowerData: Key Stakeholders
Main Partner Contacts
Juan Oñate
President/CEO
Joselyn Salcedo
Marketing Manager
Raúl Benítez (AR)
Patricio Cornejo (CL)
Diana Martinez (PE)
Gloria Bejarano (CO)
Senior Sales Leaders
Pep Casanovas
COO
Juan Pablo Castañeda
Practice Manager
Ximena Ferretto
CFO

10. PERFORMANCE
GOALS

11. Global Target/Goal
Booking Type Q1 Q2 Q3 Q4 Total Annual
Business
Closed
25K 50K 50K 75K 200K*
Pipeline
Created
100K 200K 200K 300K 800K
Opps 4 8 8 12 32
* Estimated ACV: 25k

12. Global Target/Goal
Accounts to
work together
Countr
y
Technologies Total Annual
Banco Galicia AR Teradata
1 won closed
< 100K USD
Banco Macro AR Netezza
Bancolombia CO Cloudera
Entel CL Cloudera
● Accounting Plan aligned jointly with Snowflake sales team
● Coordination with Snowflake's marketing team to deliver
information to key contacts

13. ENABLEMENT
AND TRAINING
PLAN

14. Enablement Resources
9 Snowflake Sales
Professional
Accreditations
6 Snowflake Sales
Technical
Professional
Accreditations
+50 Personas
registradas en el
portal en camino a
conocer la plataforma
2 Snowflake Sales
Professional
Accreditations
2 Snowflake Sales
Technical
Professional
Accreditations
4 Snowflake
Snowflake Snowpro
Core Certifications
(FY23)
2 Snowflake
Snowflake Snowpro
Core Certifications
(FY24)

15. Angélica Ortiz
● 14 meses de experiencia Snowflake Developer (Picap -
Macro)
● + 8 años de experiencia en integración, preparación,
gestión de datos y BI
Jerson Simbaqueva
● 20 meses de experiencia Snowflake Developer (Picap -
Macro)
● + 8 años de experiencia en integración, preparación,
gestión de datos y BI
Harold Rojas
● 4 meses de experiencia Snowflake Developer
(Picap)
● + 8 años de experiencia en integración,
preparación, gestión de datos y BI
Road To Snowpro Core
Juan Pablo Castañeda Rueda
● 16 meses de experiencia como Pre Sales de
Snowflake en PowerData
● + 10 años de experiencia en análisis, diseño,
integración, preparación, gestión de datos y BI

16. MARKETING PLAN

17. Marketing
KPIs FY22
35 leads created
7 proposals
1 WON CLOSED 14 opps
20 qualification
meetings
40% opps/lead rate

18. Marketing Activity IDEAS
Activity Name Activity Description GEO
Time-
frame
Audience
Targeted
Expected
ACV/Impact to
Pipeline
Other Impact/ROI
Webinar “La
Oportunidad del Data
Cloud”
Webinar to introduce
Snowflake Data Cloud
capabilities and value for
business
Latam Q1 – 1
Q2 – 1
Q3 – 1
Q4 – 1
Execs and main
contacts
Each webinar:
2 opportunities /
25k ACV
Brand awareness
Snowflake +
Introduction Snowflake
to PWD contacts
Virtual Hands On
Workshop
Data Cloud Workshop Latam Q2 – 1
Q3 – 1
Technical execs
(call to action
from webinars)
Each Hands On:
2 opportunities /
$125k ACV
Brand awareness with
the Snowflake
customer and
prospects with a
technical slant
MOFU Ebook with
Snowflake Content
Relevant content about
analytics, data cloud and
Snowflake
Latam Q1
Q2
Q3
Q4
All PWD
contacts
Each ebook:
1 opportunities /
25k ACV
Brand awareness with
Snowflake in Latam
market
Demand Gen
(Reference Case)
Share success stories and
Snowflake value
Latam Q2
Q3
Execs and main
contacts
Each campaign:
2 opportunities /
30K ACV
Brand awareness with
the Snowflake
prospects
Mail/Call campaigns
(by contact role or
industry)
Email nurture/Phone
campaigns to identify
opportunities in potencial
customers of Snowflake
Latam Bi-
monthly
Prospects Each campaign:
2 opportunities /
25k ACV
Brand awareness with
the Snowflake
prospects