First Time Home Buyer's Guide - KM Realty Group LLC
Power point final
1.
2. CELENON’S SITUATION
PROBLEM – There has been no employee communication in
regards to Celenon’s financial future.
Employee communication is critical:
• Ease tension caused by incorrect assumptions
• Explain how external factors will actually affect company
• Publicize plan of action
3. CELENON’S SITUATION
OPPORTUNITY - There has been noteworthy financial
improvement since 2008 lows.
Focus on increasing employee confidence:
• Stock value increased
• New hires
• Profit increase
• New product (Celpad)
4. PRELIMINARY SURVEY RESULTS
15% of employees are aware of Celenon’s new product, the Celpad.
65% of employees are optimistic about their future with Celenon.
40% of employees are satisfied with Celenon’s communication
with employees.
35% of employees think Celenon promotes open communication.
35% of employees are satisfied with Celenon’s benefit plan.
65% of employees find the atmosphere at Celenon to be positive
overall.
60% of employees feel appreciated as a Celenon employee.
60% of employees find their work interesting and engaging.
65% of employees would recommend Celenon as a great company
to work for.
6. AUDIENCES
Engineers – meeting, on-site, detail-oriented
Production managers – meeting, on-site, big picture
Executive personnel – face-to-face, meeting, on-site, big picture
Service support employees – logical, tech-savvy, dispersed through U.S.
7. ACTION STEPS
I. 25% jump in company stock since 2008
II. Over 3.5% employee increase
III. 4-5% projected sales increase
IV. Although economy projections for large organizations include reductions
overall, Celenon is still going strong and has high hopes for the Celpad.
V. Celenon is pausing expenses that are less trying than employee expenses
until the Celpad is released in 2013.
9. CHANNELS
Internal Communication Channels
Email
Memos
Company Database
Company Newsletter/Brochure
Other Communication Channels
A video featuring CEO Geraldine Harrison and a motivational speaker
Press Release
Personal company apps on the Celpad
Hello everyone, we are here today to propose a communication plan aimed at increasing employee understanding and optimism about Celenon’s future. My name is Jennifer Aldrich, etc.
From a public relations perspective,Celenon’s situation looks something like this…There has been no employee communication in regards to Celenon’s financial future. Being forthcoming about an issue relevant to employees is extremely important. Celenon’s lack of communication has created a problem of mild unease among employees as they imagine the possible implications of these hard economic times – the devaluation of Celenon stock and layoffs. Employeecommunication becomes especially important during hard economic times since a company’s perspective may be different than what is conveyed in the mass media.
However, Celenon does have opportunity to change their communication practices. The opportunity lies in the fact that there has been noteworthy financial improvement since 2008 lows. Communicating this fact will be instrumental in changing the climate at Celenon from “generally positive” to predominately positive. Also to our advantage, we have a full range of communication tools at our disposal. We need to communicate that, since 2008, Celenon stock has rebounded, profits have increased and positions have been restored. With a Celenon tablet (Celpad) in production, the company needs to focus its efforts on remaining competitive in order that its employees remain confident and committed to their jobs. This increased productivity among employees will speed up the production of the tablet and give Celenon the competitve advantage they need.
To summarize, let’s take a look at some survey results. These survey results tie directly to our proposed goals and objectives, which Amanda will talk about next.
Speaker: Amanda
Speaker: Jennifer; We chose to divide our audiences into four different segments since each type of employee expects different types of communication.
Speaker: JessicaThe information listed Celenon’s background sheet gave important facts that very few (5%) employees are aware of. These are very positive changes that show a progressive climb in Celenon’s financial future.Informing Celenon employees about changes should boost the overall positive perception of Celenon Corporation.
Speaker: Amanda
Speaker: JessicaA video featuring CEO Geraldine Harrison and a motivational speaker will be sent to all employees to address concerns and discuss Celenon’s future by providing important information, the positive and negatives concerning the employees.
Speaker: JessicaGiving employees the same survey originally answered will show areas of improvement or failureThis will give us a more truthful estimate of improvement from the PR communication campaign
