Video marketing can powerfully promote a business through three main benefits: 1) It allows branding and marketing 24/7 through a visual message that prospects seeking the business can find. 2) It presents a way for potential customers to virtually meet the business through video distribution across over a dozen sites and platforms, maximizing global exposure and building the customer base. 3) Videos indexed through distribution increase the chances of ranking on the first page of Google searches, analogous to prime real estate visibility.