Presented in AIMA, what is tourism and potential of growth it holds.

2. TOURISM

3. INTRODUCTION
 Travel for pleasure or business
 Theory and practice of touring
 The business of attracting, accommodating, and entertaining
tourists
 Contributes in Development of Nation

5. PRESENT SCENARIO-WORLD
World/Region Relative Share in %
World 100.0
Europe 51.2
Asia & Pacific 23.3
Americas 16.0
Africa 4.9
Middle East 4.6
Source: UNWTO [4].

6. PRESENT SCENARIO-INDIA
Name of the State Tourists Volume in 2016(bn) Tourists Volume in 2017(bn)
Tamil Nadu 4.16 5.66
Maharashtra 4.16 6.39
Uttar Pradesh 2.05 3.91
Delhi 2.30 4.32
Rajasthan 1.44 2.53
West Bengal 1.25 2.38
Kerala 0.86 1.92
Bihar 0.77 0.83
Karnataka 0.64 1.56
Haryana 0.55 0.25
Goa 1.49 2.68
Source: Department of tourism, government of India, New Delhi.

7. CONTRIBUTION- GDP
Source: World Travel & Tourism Council

8. CONTRIBUTION-
EMPLOYMENT
Source: World Travel & Tourism Council

9. ISSUES & CHALLENGES
Issues &
Challenges
in India
Environmental
Taxation
Safety
Lack of
Infrastructure
Fluctuation in
Currency
Exchange Rates
Socio-Culture

10. SUGGESTIONS
 Segmentation
• Types of Traveller/Tourist
• Seasons
• Religion
 Formulate Plans-
• Plans as per Segment
• Accessible Public Infrastructure & Transport
• Education
• Develop Campaign
 Effective Marketing-
• Positioning
• Social Media Marketing
• Seasonal Advertisement and Promotion of Specific Destination
• Privatization (Tie-ups)
• Implement Feedback and Dissonance

11. SUGGESTIONS
 Development of Infrastructure and Services-
• Traditional sight-seeing
• Non-traditional- like Trekking, Winter sports, Wildlife Tourism, Beach Resort
Tourism, Health Tourism
• Transportation- Air, Sea, Road/motorways & Rail
• Accommodation
• Digital Guide & Operator
 Protection of Natural Heritage, Resources & Environment

12. CONCLUSION
 Gaining Importance
 Interlinked Industry
 Impact on Industries
 Development of Economy