This document defines and compares posters, banners, pamphlets, and brochures. Posters are used for temporary promotion and contain simple statements and images to advertise an idea or event. Banners are large flags or pieces of cloth with logos or slogans, usually made of cloth. Pamphlets are small booklets that provide information rather than direct advertising. Brochures are multi-page folded papers that provide detailed product information. While they contain information for the public and have good graphic design, their purposes, forms, and usages differ.

1. POSTER,
BANNER,
PAMPHLET, AND
BROCHURE

2. POSTER
Definition
• A poster is a temporary promotion
of an idea, product, or event put
up in a public space for mass
consumption.
• A poster is a large notice or picture
that you stick on a wall or board
often in order to advertise
something.

3. CHARACTERISTIC OF
POSTER
1. Using a simple statement
2. There are some pictures that can describe the
content of the message of the poster
3. It made a simple depend on the theme

4. POSTER

5. LANGUAGE FEATURE
OF POSTER
• Short text elements
• Phrases and active voice
• Serif font for text and San-serif font
for titlle and heading (optional)

6. FUNCTION OF POSTER
• To alert and engage the viewer
• To challenge and call an audience into
action
• To promote an event

7. BANNER
Definition
Banner is a large piece of silk or other
cloth, with a device or motto, extended on a
crosspiece and suspended in some
conspicuous place.
It is a flag or other piece of cloth
bearing a symbol, logo, slogan or other
message.
7

8. CHARACTERISTIC OF BANNER
1. There is picture as a symbol or logo of community
2. It’s usually made in a flag or cloth
3. There is a statement as the slogan that shows the event
8

9. GENERIC STRUCTURE OF BANNER
9

10. LANGUAGE FEATURE OF BANNER
• Use simple Present tense
• Use simple Phrases or Statement
10

11. 11

12. PAMPHLET
12
DEFINITION
PAMPHLET IS A SMALL UNBOUNDED BOOKLET THAT IS
USED PROVIDE INFORMATION RATHER THAN DIRECT
ADVERTISEMENT OF SELLING PRODUCT

13. PAMPHLET 13

14. 14
GENERIC
STRUCTURE
BROCHURE
Brochure is single or multi pages folded paper used to sell a
company’s product or services. The function of brochure is to provide
detailed information about the product

15. POSTER, BANNER, PAMPHLET, AND BROCHURE
15
SIMILARITIES
• Contain information
to public
• Have a good graphic
design
• Eye catching
DIFFERENCES
• Different purpose and
usage
• Different form

16. 16
EXERCISE

17. 17
EXERCISE

18. References
https://turinosmandapurworejo5.wordpress.com/kd-3-7-
banner-brochure-poster-pamphlet/
https://www.youtube.com/watch?v=BuEmHCpGUAw