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post modernism nad media pptx. .pptx
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- 3. Post Modernism • Aconcept originated during 1960s, as more and more ideological bodies entered the arena, the women, the minorities, people from the developing world raised voice, and the then conflict prevailing between Capitalist and Communist/Socialist blocks in the world. • The concept of Post Modernism appreciates the ideologies around and acknowledges that every idea shall be given right to exist. • Hostility may not be allowed but peaceful coexistence shall. A tolerant, peaceful co-existence of all ideologies and their followers is a possibility in a multicultural environment.
- 4. •Post Modernism isbased on learning, that no approach could eliminate the other, hence a way to co-existence shall be discovered.
- 5. Criticism on PostModernism •Opponents of Post Modernism, propagate that it is confused and lack understanding of mass structuring of society. • They say post modernism would lead us nowhere; rather it’s a threat to prevailing structure in capacity of a “de-constructionists” approach.
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- 7. Characteristics of PostModernism 1-There is no absolute truth •Post modernism questions the absoluteness of already constructed narratives and practices. •It argue to examine the standing of perspectives and knowledge on rationale grounds. •It also questions the standing of facts arguing that facts to one may fall as falsehood to another.
- 8. 2-Frustrated with modernmega-structuring •Post modernists found criticizing the mega- structuring of societies and communities since this was seen as interference and manipulation of indigenous and domestic (although mini) structures of communities.
- 9. Rationalization is thenorm •Rationalization—to the domestic reasoning and logics, shall become the norm in order to stop intrusion by others into traditional functioning of communities and societies. •Circumstances in Pakistan are better understood by Pakistanis, they better to govern matters here in realization of their responsibility towards global community.
- 10. Global community ismore important than nationalism •Nationalism of any country cannot overtaken the global discourses and narratives in any capacity. •There shall prevail a harmony within nations with an acute understanding and responsibility towards the global community.
- 11. People less likelyto follow the rigid ideology •In a post-modern world where ideologies are beings challenge with research, criticism over their failures, no rigid idea or ideology should be followed by masses. • In the post cold war scenario people deemed for a better and stable world and gradually came out of their rigid practices and ideologies. •However, this seems to be fairy tale only since rigid ideologies are back in business, the American elections are an example.
- 12. Greater pluralism ismodern life •Pluralism and multiculturalism are key to post modernists propositions characterizing the way life would look like. The world has becoming more pluralistic and multicultural in recent decades wherein in people from cultures living together and sharing lot commonalities while sticking to their communal identities. Communities are being given voice and their fair share through polls and all.
- 13. Post modernism encouragesthe acceptance of diversity •Diversity is taken as advantage and must thing to be appreciated. •Diversity should not lead to discrimination… •by accepting it a more tolerant and harmonious society can be established.
- 14. • in anut shell , Postmodern culture is a new type of thinking where people don’t believe in one single truth. • In older times: • People followed one version of truth • There were fixed rules • Society had clear boundaries (e.g., what is art, what is culture, what is good/bad) • But now, in the postmodern era: • People say “everyone has their own truth.” • Everything is mixed: cultures, ideas, fashions • Nothing is pure or original; everything is copied, remixed, recreated • Media shapes our reality more than real life does • This change is mostly because of modern media.
- 15. Why is MediaConnected with Postmodern Culture? • Because today’s media: • Gives us too much information • Shows multiple versions of the same event • Blends reality with fiction • Makes us follow trends that come from different cultures • Lets everyone present a different identity • Media has become the main source through which people understand the world.
- 16. Characteristics of PostmodernCultured media 1*Hyperreality– Media looks more real than real life its when media-created images look more real to us than actual reality. • Examples: • Girls see beauty filters and start feeling that their real face is not good enough • Instagram lifestyles make us think everyone else is living a perfect life • Turkish dramas or Indian serials create a fake idea of love & marriage • Political narrations on TV/social media create “manufactured truth” • We start believing the media version more than the real version. • This is pure postmodern culture.
- 17. 2*Fragmentation ,Everything isshort, fast, mixed, scattered • Our attention span is small. • TikTok videos (10 seconds) • Snapchat stories • Reels • Meme culture • News updates every 5 minutes • Our minds no longer follow long, detailed stories. • We live in bits and pieces of information. This is postmodern fragmentation. Characteristics of Postmodern Cultured media
- 18. 3*Intertextuality– Everything copiesor references something else • Nothing today is “new.” • Examples: • Remixes of old songs • TikTok audios reused thousands of times • Memes using old dialogues from Pakistani dramas • Shows like Coke Studio mixing old folk with new pop • Movies taking inspiration from older movies • This mixing, copying, referencing = postmodernism. Characteristics of Postmodern Cultured media
- 19. 4*Blurring Boundaries– Noline between high culture & low culture • Before: • High culture = classical music, literature, art • Popular culture = dramas, films, songs, jokes • Today: • Faiz Ahmed Faiz poetry used in Instagram quotes • Heer Waris Shah lines used in TikTok content • Political debates done with memes • Serious news presented like entertainment • Everything is mixed. • Nothing is above anything else. Characteristics of Postmodern Cultured media
- 20. 5*Globalisation & CulturalMixing • Postmodern media mixes all cultures. Examples: • Pakistani youth wearing Korean fashion • People watching Turkish dramas and adopting their culture • Hollywood slang used in everyday talk • Ramadan transmissions copying Indian reality-show style • Punjabi bhangra mixed with EDM in music • Cultures are no longer pure. • Everything is hybrid. Characteristics of Postmodern Cultured media
- 21. 6*Identity Play– Peopleshowing different versions of themselves • In postmodern culture: • Identity is not fixed • People can change themselves anytime • Online presence is different from real presence • Examples: • A shy person becomes confident on TikTok • Filters change appearance instantly • Gaming avatars and online personas • People showing “best parts” of their lives online • Media allows us to create multiple identities. Characteristics of Postmodern Culture
- 22. 7*Consumer Culture –Buying symbols, not products • Today we buy things not for use, but for the “image.” • Examples: • Buying iPhone not for features but for status • Wearing brands like Gucci/Zara for identity • Food aesthetics more important than taste • Influencers selling lifestyle, not actual products • This is called symbolic consumption. Characteristics of Postmodern Culture
- 23. How Today’s MediaEmbodies These Postmodern Qualities • Today’s media: • Creates hyperreality through filters, staging, editing • Gives fragmented information through short-form content • Uses intertextuality through memes, remixes, references • Mixes high/low culture through social media trends • Spreads global influences instantly • Encourages identity switching • Promotes consumerism through influencers • Every single part of our media reflects postmodern ideas.
- 24. Conclusion • In today’sworld, media does not just show society… • It creates society. • Everything we see around us—our fashion, language, identities, worldview—is shaped through media content that follows postmodern patterns: • It mixes, copies, and remixes • It breaks boundaries • It creates new realities • It celebrates diversity and confusion • It replaces truth with versions of truth So yes, we can confidently say: “The media today embodies various aspects of postmodern culture.”
- 25. 1. Drama Culture •Sensationalism • Exaggerated lifestyles • Unrealistic romance → Hyperreality + Identity illusions • 2. News Channels • Breaking news every 5 minutes • Entertainment-style delivery → Fragmentation + Blurring boundaries • 3. TikTok/Instagram • Filters • Remix culture • Memes → Intertextuality + Identity play + Hyperreality • 4. Coke Studio • Fusion of pop + folk + Sufi • → Cultural hybridity •5. Political Social Media • Narrative building • Memes • Emotional manipulation • → Hyperreality + Consumer culture