The document provides information on the target market, inventory, and initial business plans for a new women's shoe brand. The target market is women ages 25-35 who have an income over $30k and enjoy shopping for trendy but affordable clothing. Inventory details from the first season show opening inventory of $75k, gross purchases of $548k, and a closing book inventory of $73,956. The 6-month sales plan projects selling 14 shoe styles at a total of $516,937 for the first half year.

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2. Target Market
Demographics
•Age:25-35
•Gender: Female
•Income: 30k+
•Education: High school +
Psychographics
•Lifestyle: like shopping for
the latest trend and somewhat
affordable prices
•They shop at J.Crew, Banana
Republic, Express…
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3. Style Board
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4. Inventory & Stock
Opening Inventory 75,000 75000
Gross Purchases 548,000
Returns to Vendor 10,200
Net Purchases 537800
Transfers In 520
Transfers Out
Net Transfers 520
Additional Markup 86
Additional Markup Cancellation
Net Price revisions 86
Total Merchandise Handled 613406
Gross Sales 531800
Customer Returns and allowances 27000
Net Sales 504800
Markdowns 33100
Markdown Cancellations 900
Net Markdowns 32200
Employee Discounts 2450 2450
Total Deductions 539450
CLOSING BOOK INVENTORY 73956
PHYSICAL INVENTORY 68014 68014
SHORTAGE / OVERAGE 5942
SHORTAGE / OVERAGE PERCENT 0.011771
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5. Trends and Concept
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6. Visual Merchandising
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7. Fashion Show Production
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8. Sales Promotion Kit
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9. Product Development Plan
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10. Advertising Placement
Plan
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11. Global Marketing
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12. Hiring Plan
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13. Identity Package
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14. Business Management
Sales Planning for the first season
Aldo Women Shoes February March April May June July Total
Product ZWEIER $90.00 $5,040.00 $5,241.60 $5,451.26 $5,669.31 $5,140.80 $5,346.43 $31,889.41
Product RACETT $80.00 $5,120.00 $5,324.80 $5,537.79 $5,759.30 $5,222.40 $5,431.30 $32,395.59
Product NAVED $80.00 $5,440.00 $5,657.60 $5,883.90 $6,119.26 $5,548.80 $5,770.75 $34,420.32
Product GERINGER $110.00 $5,280.00 $5,491.20 $5,710.85 $5,939.28 $5,385.60 $5,601.02 $33,407.95
Product OZOG $90.00 $5,130.00 $5,335.20 $5,548.61 $5,770.55 $5,232.60 $5,441.90 $32,458.86
Product DOMELAN $90.00 $5,220.00 $5,428.80 $5,645.95 $5,871.79 $5,324.40 $5,537.38 $33,028.32
Product GOGER $80.00 $5,040.00 $5,241.60 $5,451.26 $5,669.31 $5,140.80 $5,346.43 $31,889.41
Product MOSS $90.00 $6,030.00 $6,271.20 $6,522.05 $6,782.93 $6,150.60 $6,396.62 $38,153.40
Product KUNERT $90.00 $5,580.00 $5,803.20 $6,035.33 $6,276.74 $5,691.60 $5,919.26 $35,306.13
Product OHUSON $100.00 $5,500.00 $5,720.00 $5,948.80 $6,186.75 $5,610.00 $5,834.40 $34,799.95
Product GUTENSON $100.00 $6,500.00 $6,760.00 $7,030.40 $7,311.62 $6,630.00 $6,895.20 $41,127.22
Product KAVENEY $90.00 $6,030.00 $6,271.20 $6,522.05 $6,782.93 $6,150.60 $6,396.62 $38,153.40
Product STORINO $90.00 $4,950.00 $5,148.00 $5,353.92 $5,568.08 $5,049.00 $5,250.96 $31,319.96
Product GETTIS $100.00 $5,200.00 $5,408.00 $5,624.32 $5,849.29 $5,304.00 $5,516.16 $32,901.77
Product MACKSEY $90.00 $5,640.00 $5,865.60 $6,100.22 $6,344.23 $5,752.80 $5,982.91 $35,685.77
Total Sales for the Month $81,700.00 $84,968.00 $88,366.72 $91,901.39 $83,334.00 $86,667.36 $516,937.47
%Plan 16% 16% 17% 18% 16% 17% 100%
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15. 6 –Month Buying Plan
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16. Vorellana.1003@
gmail.com
323) 792-6005
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